West Columbia Dentist Marketing Case Study

West Columbia Dental

Gaining the Right Numbers

Increase in Call Volume
Conversion Rates
Ad Share In Market

A Trusted Dental Practice for Generations

West Columbia Dental is a Texas-based practice that has been around for more than 90 years. They are established as a reliable dental clinic with decades-long relationships with their patients. With the help of our Houston marketing team, we set out to drive new patients to their website while making their patients feel comfortable and confident. To achieve their goal, we implemented highly optimized branding and website design strategies.

Services Provided: Branding, Website Design, Google Ads

Real Results, Real Stories

ALL ABOUT West Columbia Dental

Improved Branding for an Ever-Growing Practice

West Columbia Dental has been a well-loved clinic in their community for almost a century. We needed to highlight what they were already known for: giving different generations healthier smiles. To gain new patients, we showcased three key points of their brand: creating a memorable experience, confidence for all, and comfort at all times. We made sure the rest of their website elements reflected their branding.

Effective Website Design for Patients of All Generations

Our Houston marketing team created a sleek, professional, and easy-to-navigate website that appealed to all generations. We used shades of maroon and off-white for a more welcoming feel—patients needed to feel at ease, without any pressure. Since they were in the medical field, we kept typography simple and direct to the point. We optimized their website for all gadgets, from mobile phones to desktop computers.

Instant Website Traffic Through Google Ads

For West Columbia Dental, we created multiple ads with different headlines and copy to determine which ads performed the best. We continuously optimized their Google Ads strategy to ensure they generated leads and converted them in a timely manner. Through Google Ads, we increased their digital presence, leading to concrete results.

Setting the Standard in Family-Friendly Dental Care

West Columbia Dental sought the help of our marketing team to increase their conversion rate and receive more inquiries from new patients. Today, they continue to provide exceptional family dentistry while prioritizing their patients’ comfort and confidence in their practice. It was a joy to share our marketing expertise with dental professionals passionate about creating more beautiful smiles in their community.

To INFINI And Beyond

INFINI Marketing is a Houston-based marketing company committed to creating customized marketing strategies for businesses in any industry. Each of our personalized marketing strategies emphasize a brand-first approach to expanding businesses, are continuously optimized, and show undeniable results. Let’s impact the world together, one business at a time! If you’re ready to set your trajectory, please contact us. We would love to join your journey.