Houston Outdoor Lighting Marketing

Case Study


A Look at OLP Houston


Impression Share



From $300 to $150

 Cost per Conversion

Transforming Homes Into Works of Art Through Beautiful Lighting

Outdoor Lighting Perspectives (OLP) is a nationwide franchise specializing in custom outdoor lighting, including design, installation, and maintenance. OLP Houston has been creating lighting displays for over 20 years. Their mission is to make clients feel proud of their homes and feel safe in their homes. OLP helps you maximize your space to enjoy and create memories with loved ones. As a franchisee, their goal was to make sure their branding was on par with corporate and abided by franchise rules.

Services Provided: Branding, Website Design, Google Ads

All About Outdoor Lighting Perspectives

Branding as a Franchisee: Fitting in With the Bigger Picture

Outdoor Lighting Perspectives was a unique case for us because they are the Houston franchise of a bigger outdoor lighting company. The challenge was to make sure our client’s branding still fit in perfectly with that of corporate.

To do this, we did extensive research on Outdoor Lighting Perspectives as a whole. We made sure their message of transforming homes and enhancing exteriors was prominent throughout our client’s website.

Helping Our Client Beautify Homes Through Consistent Web Design

Corporate already had a recognizable website with a distinct logo, consistent font theme, and clear color scheme. We needed to incorporate the same elements to their Houston branch’s web design. While keeping the original website branding, we also made sure the new website is user-friendly and seamless.

Investing in Google Ads Pays Off

Outdoor Lighting Perspectives wanted to leverage digital ad campaigns on Google. As a Google Partner, we had run successful campaigns for them that helped their franchise grow. Before working with INFINI Marketing, Outdoor Lighting Perspectives didn’t receive as many inquiries a day in their local area.

Today, they have solidified themselves as the go-to brand for full-service outdoor lighting solutions in Houston.

Lighting Experts in Every Scale

Outdoor Lighting Perspectives sought the help of INFINI Marketing to create a website that holds the same standards as the main company. By incorporating the same branding, messaging, and visual elements, we launched a successful marketing campaign that was in line with corporate’s franchise rules.

At the same time, we needed to make sure that OLP Houston stood out on its own. We are proud that we helped the OLP Houston branch become a more prominent name in their area.

To INFINI And Beyond

INFINI Marketing is a Houston-based marketing company committed to creating customized marketing strategies for businesses in any industry. Each of our personalized marketing strategies emphasize a brand-first approach to expanding businesses, are continuously optimized, and show undeniable results. Let’s impact the world together, one business at a time! If you’re ready to set your trajectory, please contact us. We would love to join your journey.