Houston Fertility Clinic

Case Study


A Look at HART Fertility Clinic


Impression Share



From $94 to $37

 Cost per Conversion

Helping Families Blossom and Grow

HART Fertility Clinic uses state-of-the-art medical technology to improve couples’ chances of getting pregnant and delivering healthy babies. They are highly experienced reproductive medicine and fertility experts, practicing in vitro fertilization (IVF) since 1985. HART is committed to using cutting-edge reproductive technology to help their patients achieve the best possible outcome, and strive to treat each of them with the utmost personal attention with dedication.

Services Provided: Branding, Website Design, SEO, Google Ads, Reputation Management

Real Results, Real Stories

All About HART Fertility Clinic

Launching a Brand to Get to the HART of the Matter

The North Houston Center for Reproductive Medicine (NHCRM) was composed of some of the most experienced and dedicated reproductive health professionals in Houston, using the most advanced reproductive technologies to help couples conceive.

While this name was professional and told their audience what they do, it was long, hard to remember, and lacking in personality. A brainstorming session to address this issue gave birth to Houston Assisted Reproductive Technologies, or HART. This new name captured both their expertise and their commitment to providing the best care possible for their patients.

Elegant Web Design to Reflect Personal Attention with Dedication

Once their new brand identity and messaging was established, INFINI Marketing was entrusted with designing and developing a new website that would reflect their experience, proficiency, and dedication to patient care.

The resulting site was vibrant and educational, allowing visitors to learn at a glance about their services and absorb knowledge about fertility treatments before making an appointment. To further the reach of their new brand, this new website was optimized for mobile and tablet views, enhancing the user experience for a wider audience of potential patients.

Search Engine Optimization (SEO) to Emphasize Experience and Expertise

In addition to utilizing competitive, searchable keywords across their website content, an informative fertility blog was integrated into their website. New blog posts continue to be published twice a month, offering insights on reproductive health and fertility.

Some blog posts are written by HART’s own staff members, which are then published by INFINI Marketing. This regularly updated blog has helped them rank highly on Google and other search engines, increasing their patient volume.

Reaching Out Through Google Ads

In addition to our SEO efforts, a carefully designed campaign was launched on Google Ads to further increase their reach. These ads were designed to be eye-catching and informative, helping drive traffic to their website and increase their conversions.

Reputation Management to Win Over HARTs and Minds

In order to keep strengthening their brand’s online presence, we have also managed their reputation by acknowledging and responding to any patient concerns that may arise. This has helped them to collect plenty of overwhelmingly positive reviews that reflect the quality of care that they provide and build a solid reputation that will attract even more patients in the long-term.

To INFINI And Beyond

INFINI Marketing is a Houston-based marketing company committed to creating customized marketing strategies for businesses in any industry. Each of our personalized marketing strategies emphasize a brand-first approach to expanding businesses, are continuously optimized, and show undeniable results. Let’s impact the world together, one business at a time! If you’re ready to set your trajectory, please contact us. We would love to join your journey.