Dallas Construction Photo Documentation

Case Study


Positively Impacting Construction Projects

CR Edge is a black-owned construction photo documentation company that uses cutting-edge technology to get real-time footage of worksites. Having stakeholders spread across the U.S. and even in other countries, CR Edge needed to streamline communication. They sought the help of our Houston marketing team to create a website that their clients can refer to wherever they are in the world. INFINI Marketing made sure their company had a clear brand in order to develop strong relationships with their stakeholders.

Services Provided: Branding, Website Design, Local SEO, Blogging

All About CR Edge

Branding That Gave Them the Cutting-Edge

As their company name is a play on the words “See Our Edge,” we needed to build a brand identity that reflected their competitive advantage. We determined that their central purpose—their WHY—was equality of quality in three main areas: innovation, customer service, and turnaround time. We made sure the message of unique services and technology was clear throughout every phase of their marketing strategy.

A Clean Website That Echoed Innovation

Our Houston graphic design team created a website that complemented their brand identity of cutting-edge services that positively impacted construction sites. We used shades of blue to convey reliability with purple gradients associated with creativity. White spaces were also utilized to keep the website clean, professional, and direct to the point. Our Houston marketing company ensured easy readability and website accessibility.

Building the Right Connections Through Local SEO

Aside from ensuring that their website worked seamlessly on desktop, tablet, and mobile, we also made it SEO-friendly. We did this by adding relevant and searchable keywords across their webpages, including their services and blog pages. Through local SEO, we were able to increase their rankings on search engines so that stakeholders in their area were able to connect with them easily.

Growing an Online Presence Through Regular Blogging

Blogging is an important part of Houston digital marketing to expand your audience, establish credibility, and generate leads. INFINI Marketing created high-quality blogs for CR Edge, incorporating relevant keywords and meta data to improve SEO rankings. We coupled this with informative, attention-grabbing content to engage their audience and expand their brand. Through regular blogs, we were able to drive their brand toward growth.

Leaders in Technology, Equipped to Impact the World

CR Edge is committed to going a step further when it comes to innovation, dedicated service, and speed. They are leaders in the construction photo documentation sector, serving as crucial players in their stakeholders’ operations. INFINI Marketing provided branding, website design, local SEO, and blogging services to streamline communication in other states and countries. We’re honored that we got to contribute to their commitment of impacting a global industry.

To INFINI And Beyond

INFINI Marketing is a Houston-based marketing company committed to creating customized marketing strategies for businesses in any industry. Each of our personalized marketing strategies emphasize a brand-first approach to expanding businesses, are continuously optimized, and show undeniable results. Let’s impact the world together, one business at a time! If you’re ready to set your trajectory, please contact us. We would love to join your journey.