U R Royalty is a Cypress, Texas-based beauty salon offering nail services, grooming, and body sculpting. As a new business, their team wanted to immediately market their brand in order to build brand awareness before their official opening day. To do so, they sought our Houston marketing agency to help craft a branding message, create a beautiful website design, and advertise their nail salon on Google.

Branding Strategy

If any business is to succeed, they have to have a clear brand behind their name. A strong brand makes for a loyal customer base and plenty of growth as a business, so it was our job to help bring out the best in the brand. Together with their team, we determined that their central purpose–their WHY–is to give everyone that walks through their doors a royal experience like no other, complete with amazing care and a luxurious environment. We ensured that this messaging was clear throughout every phase of their marketing strategy.

Houston Website Design With LIT System

With their brand messaging clear, it was time to translate that into custom Houston web design beginning with their homepage. The homepage we designed features diverse imagery and enables communication to both types of website visitors–those who merely want the summary and those who prefer to dive into the details with ease. We created a custom salon services page that expanded upon what was showcased on their homepage, while simultaneously setting their new website up for Houston SEO success.

U R Royalty opted to upgrade their website with our proprietary Lead Intelligence Tracking (LIT) System, which is what we use to identify where your leads are coming from for maximum website performance.

Google Ads

Once their website was done and ready to capture leads and convert them, we let it “age” so that it could become indexed on search engines like Google. Once aged and the salon was nearing its opening day, we designed and implemented a GoogleAds strategy for them. By creating multiple ads with different headlines and copy, our Houston marketing agency can determine which ads perform the best and continuously optimize their GoogleAds strategy to ensure they generate as many leads as possible and convert them in a timely manner.

U R Royalty Is Continuously Setting A New Standard In Cypress, Texas Nail Salon Care 

U R Royalty stems from cherished memories of mother and daughter spa days and today, their team has created a uniquely royal and luscious salon experience that is accessible to all. The clear brand message and identity they embody that carries into their long-term marketing strategy has successfully set them apart from other nail salons and generated significant awareness and excitement around their grand opening.