INFINI Marketing Client Highlight

TAP Innovations

TAP Innovations


TAP Innovations is a technology company that develops apps for all types of industries, which can be integrated into their current systems to avoid the use of inefficient spreadsheets, maximize productivity, and transform how companies view and share data. Although TAP Innovations is a well-established company, they wanted to refine their company’s brand and modernize their website, so they sought our Houston marketing expertise.

Refining Their Houston Branding Strategy

As with any of our clients’ marketing strategies, we like to begin by giving them a brand image and message that will carry over into every other facet of their marketing strategy. TAP Innovations already had a concept they wanted to utilize–calling themselves The App Place that cleans up your company’s MESS (Manual Efforts & SpreadSheets), so we helped make this clearer throughout their website to ensure their target audience could understand what they do and why they can benefit from TAP’s products.

Houston Web Design To Convert Leads

Once we agreed on the direction of their brand image and strategy, it was time to get to work on a modernized website that prioritized ease of use and was optimized for conversions, while still honoring their brand identity.

In order to make their website more user-friendly, we ensured that the content was straight to the point, looked flawless on mobile devices with our mobile-first approach, then matched those standards for desktop and tablet views. This not only aids in their Houston SEO performance, but it also adds credibility to their brand. 

To optimize their website for converting leads, we strategically placed various calls to action, which would direct visitors to a page where they could call or email TAP Innovations with their inquiries.

Our Houston Marketing Agency Successfully Helps TAP Innovations Generate More Qualified Leads

TAP Innovations offers a unique product, meaning a clear brand strategy and modern Houston web design are crucial to their success. Together with both our teams’ creativity and unique perspectives, we are proud to contribute to TAP Innovations' marketing strategy! Today, they have helped countless companies in all industries clean up their MESSes with custom applications that streamline their productivity.


TAP Innovations


December 19, 2022


Branding, Website Design