Clarity Eyecare is an optometrist serving families across Chalmette, Louisiana. Clarity was in need of an updated website because their previous website had plenty of content, but it was not distributed as well as they needed it to be, nor was it really customized to their business. They sought INFINI Marketing’s help to redesign their website in a way that was user-friendly and make their value clear to their visitors. 

Houston Website Design And Migration

Before beginning with the project, the team at Clarity Eyecare provided us with information on how they wanted their brand to be portrayed, including the following value propositions:

• Passionate eyecare
• Commitment to their patients
• Personalized care
• Technology

Using their good ideas, we put together their brand identity, which would reside on the homepage for visitors to see. We wrote out the homepage content in a way that would immediately let visitors know who they are and what they stand for.

Once we helped craft their brand identity, we proceeded to rewrite the most important content that needed to be available to their customers, which included their About, Eyecare Services, Eyeglasses, and Contact Lenses pages. Although we kept the most valuable information from their old website, we simply reworded a few things to reflect their new brand identity so that their website visitors would gain a clear understanding of what Clarity Eyecare has to offer. This way, new customers can more easily align themselves with Clarity’s values, which boosts customer loyalty and makes the optometrist’s practice more sustainable and scalable.

Once the content was edited, our Houston web design team migrated their old website to our enterprise-level platform–which boasts extra customization that will help improve and grow their website as their business expands–and placed the re-worked content in the relevant pages on the newly designed website. Today, Clarity Eyecare’s Chalmette optometrist welcomes new and established patients and provides exceptional, compassionate care to all ages and for several different eye health concerns and needs.