Alegria Dental Care, although well established, wanted to boost their brand image to reflect the fact that they were a multi-specialty dental practice geared toward taking care of families in Sharpstown, Bellaire, and the greater Southwest Houston area. Our team developed new and improved messaging, an updated website, and SEO to ensure people that identify with their purpose become lifelong patients.

When we initially met with Alegria Dental Care, we discussed why they do what they do, as this is key to successful branding. It all came down to family. Their ultimate goal is to be the entire family’s dentist for life and to grow together along with their patients.

Updated Website Design

They already had a good website, so we migrated it to our platform and re-did their homepage to reflect their new messaging and what they stand for. We then re-wrote some of the language previously utilized across different pages so that no matter what page visitors were on, Alegria’s brand message was clearly understood, encouraging them to connect to Dr. Sunnes on an emotional level. Additionally, we made certain that the website was functional on mobile phones and tablets to make them easily accessible to all. 

Houston SEO Strategy

SEO can be done in a number of ways in order to drive traffic to their website. In addition to using competitive and well-searched keywords across the entire website, we also write high-quality blog content twice a month. This ensures that search engines like Google know the website is regularly updated and worthy of being seen by a greater audience, gradually improving their ranking in search results. Each blog we write is posted to their social media to further increase their reach and engagement.

Caring Dentistry For The Family

Alegria Dental Care prides itself on their advanced training and sincere care for their patients. Their care is demonstrated through their gentle method of work and the way in which they educate their patients before, during, and after their treatments. With an updated marketing strategy, they will now be able to develop trusting relationships with new patients more often and more effectively.