AI4Care (Anointed Individuals 4 Care) is a health and human services LLC that offers assisted living facilities for children and adults that suffer from mental disorders and behavioral challenges. With their strong sense of conviction, AI4Care aims to foster an environment in which individuals can define their own destinies and overcome their circumstances. To do so, they sought our Houston marketing company’s expertise in branding and web design.

Crafting AI4Care’s Houston Branding Strategy

Every brand is a business, but not every business is a brand. AI4Care needed to craft a brand that was true to their values and goals while also inviting potential leads to resonate with them, as this is the beginning of the relationship they wish to develop with residents and their loved ones. Our branding message explains their purpose and how their holistic approach, dedication to maximizing ability, and their care-full analysis all come together to honor their vision for the health of their residents.

Conversion-Optimized Houston Web Design For Mental Health Housing

As a mental health and recovery housing facility, AI4Care also needed brand new Houston web design that would aid in expressing their brand identity and telling visitors more about their business. 

To achieve this, we followed a mobile-first website design approach, meaning we prioritized how their website would appear on mobile devices and then adjusted the design to fit across tablet and desktop devices. Why prioritize mobile? Because most searches are done on mobile devices thanks to their convenience. This makes flawless mobile website performance critical to the success of any company’s ability to generate leads.

In addition to our mobile-first approach, we also made sure to design their website for search engines, as well as for two types of readers–those who like the big idea at once, and those who like knowing all the details. Not only does this make it easier for their audience to resonate with them and trust them, but it also makes it easier for their target audience to find their website on search engines like Google. 

AI4Care Is Ready To Help Individuals Live The Brighter Lives They Deserve

Although a relatively new company, AI4Care has a clear vision for bettering the lives of those who need it most. The clear brand identity we helped them craft, along with the modern and Houston SEO-friendly website we designed for them are just the tools they need to see their grand vision come to fruition. By designing their website on our enterprise-level platform, we can continuously edit it for them to reflect their growth over the years!