woman browsing a website

At INFINI Marketing, we treat your website as the anchor for the rest of your Houston marketing strategy. If you decide to only hire us for Houston SEO, Google Ads or any other digital advertising work, your ad campaign will lead to your website, and if your website isn’t up to par with what the customer needs and expects, then your campaign may be for naught. Because of this, we take Houston web design very seriously, so if you want to attract visitors to your website and engage them long enough to convert, then the following tips are for you.

Use the Homepage For The Big Picture

The key to keeping visitors on your Houston website is to hold their attention. The best way to hold their attention is by using the homepage as a way to provide visitors with a general idea of who you are as a business and as a brand. By making sure your messaging is clear and utilizing high-quality photos and/or videos, it will be easier for your visitors to understand the message and stick around a while longer to learn more. 

Incorporate Graphs and Charts to Demonstrate Your Best Statistics

Offering some impressive statistics is a great way to encourage your visitors to continue learning more about you while also establishing your credibility. However, how you represent your statistics matters. We often recommend showing your statistics in the form of a bar graph or a pie chart as opposed to writing them out. These visual representations are easy to understand and digest, especially if you use color to make them stand out.

Bonus: Cite yourself as the source for the statistic. This way, if other websites use it, you’ll gain a backlink to your website. The more backlinks to your website, the better your Houston SEO ranking.

Mobile Compatibility

Last year, 80% of internet users browsed different websites on their mobile devices. According to Moz, 57% of internet users will not recommend a business if their website doesn’t perform well on mobile, so it’s clear that making sure your website is easy to navigate on a smart device is crucial. Our Houston website designers take a mobile-first approach, meaning we prioritize your website on mobile view, and then we work on the desktop version of your site to ensure your Houston brand, as well as your content marketing efforts, are well represented on all platforms.

Entrust Our Houston Web Designers to Create a Website That Generates More Conversions For You

If you’re having a hard time generating leads and conversions, then please contact our Houston marketing agency. Our expert web designers will gladly build you a custom website that increases your leads and conversions, expanding your business. Your website is the anchor for the rest of your Houston marketing strategy, so let us make it impactful and engaging.