Houston website design by INFINI, a digital marketing company

What it Takes to Get Winning Houston Website Design

Believe it or not, every business needs a website, and stellar Houston web design by the team at our marketing company is the best way to stand out from the competition. Only 20% of small new businesses survive their first year. Within 5 years, 50% of small businesses may fail. It’s no secret that it’s hard to run a business and make it successful, but a conversion-optimized website by INFINI Marketing can generate business on your behalf and grow right alongside your business! In this article, our Houston digital marketing team will offer insight on what it takes to get the best website for your business.

First Impressions Matter, so Your Homepage Web Design Does, too

You want to make a great impression on those who visit your website, as a good impression is more likely to convert visitors into leads. As the cover of your website, your homepage must be convincing enough to get visitors to stick around and learn more about you. When executing your Houston web design, our expert website design specialists design the page so it accurately represents your brand. Our content writing team will craft a beautiful, emotional branding message that resonates with your audience. Once the content is complete, our Houston website designers will strategically place the content so it guides your web visitors across the rest of your site. 

Clear Calls To Action Make Your Website More Intuitive

Generating leads is much easier when you include effective calls to action that tell your website visitors what to do. A typical call to action (CTA) may be “book an appointment”, “contact us”, or “get a free quote”. These calls to action are simple and effective, but you may also elect to implement a branded call to action that reflects your branding message while simultaneously telling visitors what to do to become your lead.

Trackable Forms Help Us Generate High-Quality Leads

When you include a clickable call to action, this button must take your website visitors to a form. This way, they can provide vital contact information and officially become your newest lead. Further, these forms need to be trackable so we know just how many leads your website is generating, and how many of those actually convert. This not only helps you capture high-quality leads, but it also helps us continuously optimize your  Houston digital marketing strategy. If you invest in our other Houston digital marketing services, we will continue to generate new leads and nurture your current ones.

Mobile-First Houston Website Design

Today, we tend to default to mobile browsing due to its convenience, but shockingly enough, only 30% of small businesses have a mobile-friendly website while 57% of users will not recommend a business if their website lacks mobile-friendly usage. Needless to say, it’s critical that your website be mobile-friendly.

Our Houston marketing agency follows a mobile-first approach to Houston website design to make certain that your website is flawless on mobile and performs just as smoothly on other devices.

A Blog to Advance Your Houston SEO Strategy

As a Houston SEO expert, we encourage our clients to invest in their SEO strategy by creating a blog. By incorporating a blog into your Houston website design and regularly updating it, your website’s SEO rank will improve, landing you on page 1 of Google and other search engines! With our content writing services, our Houston marketing agency will write and publish your blogs for you, ensuring that your content is fresh, valuable, and uses your voice while also following SEO guidelines. 

Let INFINI Execute the Stellar Houston Web Design Your Business Deserves

Now that you’re aware of some essential website design elements and features, it’s time to upgrade your website and reach a wider audience! If you’re ready to expand your business with a brand new website, then please contact us so we can discuss your business and its goals. We look forward to taking your business to the next level!