Client Overview
LevelTX is a Houston-based custom home builder and commercial construction corporation that exists to construct vision into reality, while setting the gold standard of the construction industry. LevelTX excels at taking their clients to the next level; but now it’s their turn to level up their own company, so they sought our help to do just that!
The Challenge
LevelTX, a Houston-based custom home builder, sought to "level up" their own company to match the gold standard they provide for their clients. Despite their expertise, they struggled to express a cohesive brand identity that resonated with their target audience in a competitive market.
- Establishing a cohesive brand identity that resonated with their target audience and reflected their values of beauty, functionality, and quality.
- Differentiating themselves from other homebuilders by highlighting their unique use of technology and cutting-edge project management.
- Increasing visibility across the Greater Houston Area to reach those searching for new construction and build-on-your-lot homes.
INFINI's Impact
We partnered with Victory Smiles to boost accessibility and lead generation through a custom, responsive website and an SEO-driven content strategy. By launching targeted Google Ads, we scaled their reach exponentially, driving a 200-300% growth in business. This proactive approach increased their patient inquiries from just 2–3 calls per day to over 200 daily calls across five locations.
Services Provided
Cutting Edge Houston Website Design For A Cutting Edge Brand
The first step in LevelTX’s journey to business expansion was to refine their brand identity to better resonate with their target audience. Through in-depth discovery, we captured their core values: beauty, functionality, and unbeatable quality. By focusing on their ability to turn any vision—from commercial projects to multi-generational family homes—into reality, we crafted a fresh brand that truly tells their story.
Mobile Friendly Website Design
Considering the fact that the vast majority of people browse the internet on their smartphones, any website we design must be mobile compatible. Throughout the design process, our Houston web designers created a layout that works seamlessly on various screen sizes, including tablets. This way, the message wouldn’t be lost and their brand perception would be stronger.
Social Media Management
Social media is a fantastic tool for improving brand awareness and engagement, while also fostering a community. Through close collaboration, we optimized LevelTX’s social media pages and planned regular posting schedules, as well as created content. Our ongoing posts include:
- Residential communities currently in development
- Custom homes built
- Commercial construction projects
- Events
- Blog posts
Google Ads Management
Google Ads are a highly effective way to generate leads, and they typically require less time to work than an SEO strategy might. Their Google Ads budget is split between different campaigns and is complete with competitive keywords, close monitoring, and regular optimization. It’s especially crucial to watch a Google Ads campaign in the early stages while data is being gathered. Once we allowed the data to be collected and the ads to gain traction, we finetuned their campaigns. Since then, we have been generating highly qualified leads from people ready to buy a home.
Houston SEO for Increased Visibility
As soon as LevelTX’s new website was ready for launch, we began writing and publishing 4 blogs per month. SEO, while a slower process, is the best way to steadily gain visibility from people searching for new construction homes or build-on-your-lot homes throughout the Greater Houston Area. While it does take a bit longer, a strong SEO strategy yields a top rank on page 1 of Google and other search engines.
Branded Blogging
Improving your search rankings for Lake Conroe new construction and custom builds needs more than just frequent blogging—you need branded authority. While competitors also blog to capture page 1 real estate, we differentiate your company by creating unique, high-value branded content. This strategy doesn't just improve SEO; it builds deeper credibility, strengthens customer loyalty, and converts more leads.
Graphic Design
LevelTX frequently requests our graphic design services so that we can create collateral for their sales team. In addition to sleek business cards with QR codes, we’ve designed numerous stylish brochures for their residential division, including custom/build on your lot homes and new construction homes in up and coming residential developments. We have also created brochures for their commercial division as they prepare to expand that side of their company.
Photography & Videography
With LevelTX’s beautiful builds, it’s only natural that they seek attractive photos and videos to showcase their work. We regularly send our photographer and videographer to worksites to capture:
- Groundbreaking events in new neighborhoods
- Progress on custom builds and new construction homes
- Completed model homes
Our edited photos and videos are used across their website, their social media, and brochures.
Constructing Vision Into Reality as
the Gold Standard
LevelTX has a passion for positively impacting the world by building homes and commercial structures that make mere ideas and dreams a new reality for their clients. With our dedication to expanding businesses as a means to impact the world, our partnership with LevelTX is one that will soar to great heights. We look forward to helping them construct more visions into reality!
