Houston Rodeo
The World’s Largest Rodeo Runs on a Promise to Texas
Since 1932, the Houston Livestock Show and Rodeo has been more than an event — it’s a promise to Texas. What began as a small stock show has grown into the world’s largest, built around one purpose: promoting agriculture, supporting Texas youth, and preserving Western heritage for generations.
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Behind the Boots and Bulls, a Mission for Texas Kids
The Houston Livestock Show and Rodeo promotes agriculture by providing a family-friendly experience that educates and entertains the public, supports Texas youth, showcases Western heritage, and delivers year-round educational support within the community.
"What began as a small group of people with a dream has developed into nearly a month-long event supported by the efforts of more than 36,000 people."
$660 Million Invested in Texas Youth — and Counting
Behind every performance and auction is a year-round commitment to Texas. Here’s what that looks like:
$660M+
Committed to Texas youth & education since 1932
800+
Scholarships awarded each year
109
Volunteer committees
22,000+
Scholarships awarded to date
36,000+
Volunteers powering the mission
2.1+ million
Total volunteer hours of service
One of the largest scholarship providers in the United States. Every ticket, ride, and auction bid helps fund the future of a Texas student.
Spreading a Cause Worth Championing
We’re a marketing agency, so we back the Rodeo the best way we know how — by helping spread the word. INFINI creates and runs advertising that carries the Rodeo’s mission farther: more people reached, more awareness for the scholarships, the youth, and the Western heritage the Show has championed since 1932.
And it’s personal, too. INFINI founder Vincent Lee serves on the Houston Livestock Show and Rodeo’s Souvenir Program Committee, giving his own time alongside the tens of thousands of volunteers who keep the mission moving forward.
Four Pillars That Turn a Rodeo Into a Movement
The Houston Livestock Show and Rodeo has left a lasting footprint on the livestock and entertainment industries and on the sport of rodeo itself. But its real purpose runs deeper than the arena. Everything the organization does rests on four pillars.
Agriculture
Established as the Houston Fat Stock Show in 1932, the Show has grown to more than 30,000 exhibitor entries across Junior, Open, and Youth competitions. It is the largest livestock show in the world and regularly sets records at its junior market auctions, putting young exhibitors and their hard work center stage.
Education
This is the heart of the mission. Since 1932, the Rodeo has committed more than $660 million to the youth of Texas through scholarships, grants, and educational programs — opening doors for thousands of students who might never have had the chance.
Entertainment
Across more than 90 years, legends like Elvis Presley, George Strait, Reba, Usher, and Taylor Swift have taken the RODEOHOUSTON stage. The entertainment isn’t the point, though — it’s the engine that funds everything else.
Western Heritage
The RODEOHOUSTON Super Series keeps the traditions of the sport alive, crowning champions across eight classic rodeo events and honoring the skill, grit, and culture of the American West.
Agriculture. Education. Entertainment. Western Heritage. Four pillars, one mission — carried forward since 1932.
Frequently Asked Questions
The Rodeo promotes agriculture by providing a family-friendly experience that educates and entertains the public, supports Texas youth, showcases Western heritage, and delivers year-round educational support within the community. That mission has guided the organization since 1932.
Through one of the largest scholarship programs in the country. Since 1932, the organization has committed more than $660 million to youth and education, awarding over 22,000 scholarships and more than 800 each year, along with grants, graduate assistantships, and support for junior show exhibitors.
It was founded in 1932 as the Houston Fat Stock Show. What started as a small group with a shared dream has grown into nearly a month-long event and the world’s largest livestock show and rodeo.
The Rodeo is powered by more than 36,000 volunteers serving on 109 committees, guided by a Board of Directors, Executive Committee, Vice Presidents, and a Chairman of the Board. It’s one of the largest volunteer-driven organizations of its kind.
Agriculture, education, entertainment, and Western heritage. Every program and event ties back to at least one of these pillars, which together define the organization’s purpose.
The concerts and rodeo competition draw millions of visitors, and the proceeds fund the scholarships, grants, and educational programs at the core of the mission. The entertainment is the means; supporting Texas youth is the goal.
The organization showcases and supports the agricultural industry through its livestock and horse shows, junior market auctions, and youth competitions — giving young exhibitors a stage, recognition, and financial reward for their work in agriculture.
Millions each year attend the event, but the impact reaches far beyond the grounds — touching students across Texas through scholarships, schools through educational grants, and communities through year-round programs.
There are many ways to take part — attending the event, donating, or becoming a volunteer. Volunteering begins with Rodeo membership, after which members can apply to join one of the organization’s committees.
Yes. While the event itself takes place over about three weeks each spring, the scholarships, grants, educational programs, and volunteer efforts continue throughout the entire year.
The Rodeo promotes agriculture by providing a family-friendly experience that educates and entertains the public, supports Texas youth, showcases Western heritage, and delivers year-round educational support within the community. That mission has guided the organization since 1932.
Through one of the largest scholarship programs in the country. Since 1932, the organization has committed more than $660 million to youth and education, awarding over 22,000 scholarships and more than 800 each year, along with grants, graduate assistantships, and support for junior show exhibitors.
It was founded in 1932 as the Houston Fat Stock Show. What started as a small group with a shared dream has grown into nearly a month-long event and the world’s largest livestock show and rodeo.
The Rodeo is powered by more than 36,000 volunteers serving on 109 committees, guided by a Board of Directors, Executive Committee, Vice Presidents, and a Chairman of the Board. It’s one of the largest volunteer-driven organizations of its kind.
Agriculture, education, entertainment, and Western heritage. Every program and event ties back to at least one of these pillars, which together define the organization’s purpose.
The concerts and rodeo competition draw millions of visitors, and the proceeds fund the scholarships, grants, and educational programs at the core of the mission. The entertainment is the means; supporting Texas youth is the goal.
The organization showcases and supports the agricultural industry through its livestock and horse shows, junior market auctions, and youth competitions — giving young exhibitors a stage, recognition, and financial reward for their work in agriculture.
Millions each year attend the event, but the impact reaches far beyond the grounds — touching students across Texas through scholarships, schools through educational grants, and communities through year-round programs.
There are many ways to take part — attending the event, donating, or becoming a volunteer. Volunteering begins with Rodeo membership, after which members can apply to join one of the organization’s committees.
Yes. While the event itself takes place over about three weeks each spring, the scholarships, grants, educational programs, and volunteer efforts continue throughout the entire year.
90 Years In, the Promise Still Holds
For more than 90 years, the Houston Livestock Show and Rodeo has proven that a celebration can also be a force for good. Every show, every auction, and every performance carries forward a single promise made back in 1932: to champion agriculture, honor Western heritage, and invest in the youth of Texas. That mission belongs to everyone who takes part in it — and there’s a place in it for you.
