More giving. More growth. Generosity Month wrapped — and Google's Nick Fox says depth is how you win in AI search.
Generosity Month wrapped.
As we close out May, we’ve loved exploring how generosity is a genuine growth strategy.
From creating truly helpful content to exceeding client expectations and showing up generously for our community, this month reminded us that when we lead with generosity, trust and loyalty follow naturally.
Thank you for growing with us and sharing this journey!
Next up: Diligence Month in June
We’re shifting our focus to that quiet, consistent commitment to doing the work well, day in and day out.
See you in June as we chase diligence together.
Let’s finish May strong! 🚀
Google Says: Go Deeper If You Want to Win in AI Search 🤖
Google’s Nick Fox just dropped some clear advice for marketers. Watch the video here:
The Core Message
As AI summaries handle more basic questions, the content that performs best will go one or two levels deeper than what AI can easily generate.
What “Deeper” Actually Means
- Share real human experiences and personal perspectives
- Include original insights, analysis, or firsthand reporting
- Answer the follow-up questions people actually care about
- Go beyond surface-level facts and generic information
Key Takeaway from Nick Fox
“The way to optimize for AI search is the same way to optimize for search: Create great content.”
Why This Matters
People are asking longer, more conversational questions. AI is giving quick top-level answers, so your content needs to provide the valuable “next layer” that AI can’t replicate well.
The Brand Bottom Line
In the age of AI search, shallow content loses. Depth, originality, and real human perspective win.
Ready to create deeper, AI-friendly content that actually stands out? Book a Free Marketing Consultation today.
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