Victory Smiles is a multi-office and multi-specialty dental practice offering family dentistry, general dentistry, and cosmetic dentistry. They wanted to give their practice more visibility online so that they could get new patients, so we designed a custom website, manage their SEO, and created digital advertisement campaigns.
Houston Dental Practice Branding
Not a lot of dentists have their own "brand" that patients resonate with, but we find that having a solid brand is a highly effective way to meet new patients in a profession that has to worry about constantly bringing in new patients. We discussed what makes Victory Smiles different from other dental practices and why patients should go to them as opposed to their competitors. Together, we determined three focal points: being compassionate, being informative, and being affordable. This became the foundation for their branding and marketing strategy.
Houston Dental Web Design And Local SEO
A custom website is the best anchor for any brand. This is because a great website offers background on the company, communicates its mission, and, when all individual parts are unified, gives the target audience a good idea of who a company is and why they should be a loyal customer. Further, a modern website instantly separates them from other dental offices.
In addition to testing the website to make certain it worked seamlessly on desktop, tablet, and mobile, we also ensured that it was SEO-friendly. We do this by adding relevant and searchable keywords across their webpages and in the 4 blogs we write for them on a monthly basis. Through these blogs, we have been able to offer visitors informative, valuable articles that aid in their dental health and surge their website to the top of search results.
Google Ads For Dental Practices
Because their ultimate goal was to increase their visibility, Victory Smiles wanted to invest in digital ad campaigns on Google. As a Google Partner, we have run many successful campaigns for them to a point where they have grown 200-300%. Before working with INFINI, Victory Smiles was averaging 2-3 phone calls a day. Today, their 5 practices average over 200 phone calls a day and they are a reliable name in dental care for both kids and adults.