SEO stands for Search Engine Optimization, which is essentially how you get your website to show up on search engines such as Google. SEO is a key tactic we like to implement in our clients’ digital marketing strategies. While it is a slower, long-term strategy, it is also highly sustainable, and if you want to make a positive impact on your community, then expanding your business with SEO is a great way to do it!
If you start with blogging, for example, blogs will age like wine. Even older blogs will be searchable and work wonders for your ranking. The longer you focus your SEO strategy, the better…and the more you’ll have to show for it.
Why Our Digital Marketing Agency Recommends You Implement Local SEO Into Your Marketing Strategy
Now that you know what SEO is, we can discuss local SEO.
What is Local SEO?
Local SEO is a branch of SEO that also gets your website found on search engines, but locally. If you own a local business, our Houston marketing agency believes this is essential. If you opt for a local SEO strategy for your business, then you will get leads that are already searching for your product or service in their area, making your leads more qualified and your business more visible to them.
What are the Components of Local SEO?
Local SEO involves multiple components that, when executed by our Houston marketing agency, can work like a well-oiled machine to get you noticed in local search results. Local SEO includes the following:
- Local Keywords: Most importantly, you will want to use localize keywords. Are you a roofer located in Houston? Then we would use Houston roofer as one of your keywords. Do you run a dental practice based in Dallas? Dallas dentist could be one of your keywords. We can even get more specific by using neighborhood and subdivision names in your keywords. Our Houston marketing agency will make sure to select various competitive keywords.
- Google Business Profile (Formerly known as Google My Business): By building and maintaining a Google Business Profile, your business listing will show up on Google Maps where viewers will easily see your location and reviews. We will create and optimize your profile for you, but if you already have one, we will assess it and update it to best reflect your company.
- Reviews and Ratings: Reviews are basically a digital form of word-of-mouth. When your local SEO strategy works, your reviews are visible to other potential leads, so you want to make sure you garner enough positive reviews to help you generate even more local leads.
Introducing INFINI x Birdeye: The Best Local SEO Tool to Take Your Business to New Heights!
Birdeye is a powerful software that grants your business access to numerous tools you can use to enhance your online presence. Think local listings, reviews, and more. All of these components will help get your eyes in front of the right people in your area. We are proud to announce that our Houston marketing agency is an official reseller of Birdeye for Local SEO!
Ready to Expand Your Business and Impact the World?
Does your business have the right local SEO strategy? Now that you know the importance of both SEO and local SEO, you might be inclined to utilize both strategies in tandem with the rest of your digital marketing strategy. If you’re ready to take your company to new heights through local SEO, then please contact us! We would love to work together to expand your business and impact the world.