In today’s competitive market, great website design is a must, but while it certainly elevates your Houston brand, it is merely the starting point for your business’ infinite growth. Pairing your website with impactful advertisements on Google as part of your digital marketing strategy will help you reach more people, increasing both your leads and conversions.
What Are Google Ads and How do They Work?
Google Ads can get a little confusing, but simply put, Google Ads hyper-targets your audience. When you are watching television and a commercial comes on, it’s very disruptive and chances are you aren’t even in need of what is being advertised to you. Similarly, when listening to the radio, you may get extremely repetitive ads and still not be in need of the product or service.
Google is different. Your ad will show only when someone is searching for the product or service you offer. This is much more effective because if the potential customer is searching for it, they are already prepared to buy your product/service. In addition to your ads only being shown to those who are looking for your services, you’ll pay only when someone clicks on your ad. This helps keep costs down and gives you a much better idea of how effective your ads are.
How a Fantastic Website and Google Ads Expand Your Houston Business
Now, whether someone who saw your ads buys a product or service from you or a competitor will depend on your sales team and your overall marketing strategy, which is where your website design and functionality comes into play.
Your website should be optimized for different devices, but more importantly, it should be optimized for conversions. This means that your website should clearly state your phone number and also offer a form that visitors can fill out. When someone calls or your form is filled, this is considered a conversion. An outdated website may not have these capabilities, though, which is why it’s crucial you modernize it. If you’re interested in learning if you should improve your website, please contact us for a free 30-minute website audit via video conference.
Google Ad Performance
When we create your Google Ad, we have to determine what your goal is. Do you want a purchase, a website visit, a phone call? Once we determine this, we also have to ensure that the landing pages are engaging. The landing page is the webpage that users will arrive on once they click your ad. If this is informative and attractive, it’s much more likely to encourage leads and conversions.
INFINI Marketing Helps Houston SMB’s Generate More Leads and Conversions
Through our custom marketing strategies, which consist of website design, Google ads, Houston SEO, and more, we are able to proudly expand your Houston business. If you would like some guidance and wish to expand yours, please contact our marketing strategists. We look forward to infinitely growing your business.