🎄6 Days Until Christmas: Counting Down with Joy Continues! 🤗🫶🏻

With just 6 days until Christmas, the excitement is building and the joy is unmistakable. At INFINI Marketing, December is our month of joy. We celebrate creativity, connection, and the people we’re grateful to work with as we finish the year strong and inspired.

How are you bringing a little extra joy into your work and your world this season?

📣 Instagram Just Handed Users the Algorithm — Here’s Why Brands Should Pay Attention

What's Happening in the Digital World?

Instagram has launched a new feature called Your Algorithm, giving users the power to see and adjust the topics that shape their Reels feed. This shift could dramatically change how content—and brands—get discovered on the platform.

Key Points

• Users can now view the topics Instagram thinks they’re interested in and adjust them directly.
• The feature is powered by Meta’s AI and is based on recent activity, not generic categories.
• Users can increase or decrease interest in specific topics, or add new ones entirely.
• Better signals mean Instagram may surface more niche, relevant content—including branded Reels.
• The tool will expand beyond Reels to Explore, Search, and other areas of Instagram.

Why We Care

This is a major opportunity for brands. When users actively shape their interests, Instagram becomes more precise at matching content to intent. Brands that publish relevant, high-quality Reels stand to gain stronger reach.
Want your brand to show up where your audience is already looking? Learn how INFINI Marketing’s social media services can help you create content that aligns with the algorithm and your audience.

#MarketingMeme of the Week💡

Please, Santa! 🎅

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