Houston SEO, which stands for Search Engine Optimization, is the practice of driving traffic to your website organically. Organic traffic means “natural” in the sense that a prospect typed something into a search query while looking for a business to buy from and found your website in their search without the need to advertise yourself. Though considered an outdated digital marketing tactic by many, SEO is actually a powerful addition to your digital marketing strategy, and it’s here to stay as long as the worldwide web exists. In this marketing blog, we will explain more about how SEO works and why it is critical to the success and longevity of your business.
What Is Houston SEO?
As stated before, SEO is how your prospects find you on search engines without paying for the traffic. Today, 97% of consumers learn about new businesses by heading to a search engine such as Google, Bing, or Yahoo, so you need to take advantage of that and make sure you’re searchable.
How Houston SEO Works
SEO involves two terms you should be familiar with:
- Bots - Tools used by search engines to build their database; also known as spiders or crawlers
- Crawl - The action bots do; scouring the web to build the database by finding new websites all day, every day
Search engines utilize bots to crawl the web in order to find every single website and webpage available and store it in their index/database. When you successfully implement the right SEO strategy, you will find that your website becomes optimized and appears on the first page of search engine results.
A Proper SEO Strategy Will Land Your Website On Page One Of Google
Once your website has been prepared for SEO success, it’s time to actually implement your ongoing Houston SEO strategy so we can make sure you land on page one. The best way to improve your ranking on search engines is by following a local SEO strategy and blogging on a regular basis, as this signals to bots that your website is active and providing information that needs to be seen.
Our in-house content writing team can research and write high-quality blogs for you while maintaining your brand’s voice so you can focus on working with customers and making sales. We can even guarantee that you land on page one of Google and other search engines if the following criteria are met:
- Our Houston website design team built your website for optimal SEO-readiness
- You update your website with 4 blog posts per week
- Your location is defined
If you’re ready to get to page one on Google, then please contact us so we can discuss a plan of action with you and help expand your business.