If you own a business, then you need to have a proper website. Without a website that stands out, your business will struggle to survive. In this article, our Houston marketing company will offer 5 website design essentials to ensure that your website helps you generate more leads and expand your business.
1) A High-Quality Homepage That Immediately Brands Your Business
Not enough business owners put emphasis on the way their brand comes across on their website. At our Houston marketing agency, we help craft your brand message and identity and ensure that everything we write on your website honors that branding strategy. A homepage by INFINI Marketing shares your brand’s purpose in a way that resonates with your audience because we know that resonance encourages loyalty.
2) A Clear Call To Action (CTA)
Generating leads is much easier when you include effective calls to action that tell your website visitors what to do. A typical call to action may be “book an appointment”, “contact us”, or “get a free quote”. These calls to action are simple and effective, but you may also elect to implement a branded call to action, which reflects your branding message while simultaneously telling visitors what to do to become your lead.
3) Trackable Forms
Including a call to action means you need to have a form that your website visitors are taken to upon clicking your CTA. This way, they can provide vital contact information and officially become your newest lead. Further, these forms need to be trackable so that we know just how many leads your website is generating, and how many of those actually convert. This data also aids in continuously optimizing your marketing strategy.
4) Mobile-First Houston Web Design
Today, we tend to default to mobile browsing due to its convenience. Shockingly enough, only 30% of small businesses have a mobile-friendly website, while 57% of users will not recommend a business if its website lacks mobile-friendly usage. Needless to say, it’s critical that your website be mobile-friendly.
Our Houston marketing agency follows a mobile-first approach to Houston website design to make certain that your website is flawless on mobile and performs just as smoothly on other devices.
5) A Blog For Your Houston SEO Strategy
As a Houston SEO expert, we encourage our clients to invest in their SEO strategy by creating a blog. By incorporating a blog on your website and regularly updating it, your website’s SEO rank will improve, landing you on page 1 of Google and other search engines! With our content writing services, our Houston marketing agency will write and publish your blogs for you, ensuring that your content is fresh and valuable while also following SEO guidelines.
Your Business Deserves Stellar Houston Web Design
Now that you’re aware of some essential website design elements and features, it’s time to upgrade your website and reach a wider audience! If you’re ready to expand your business with a brand new website, then please contact us so we can discuss your business and its goals. We look forward to taking your business to the next level!