Our Proprietary Marketing System
Your stellar marketing strategy in Houston comes down to the tried and true system we have implemented, which consists of the B.A.S.I.C.S of Marketing, and the M.A.P.S we use to navigate on your journey.
BASICS
The BASICS set a strong foundation for your marketing strategy in Houston that is critical to the success of your business. These components work together and allow us to then shift our focus to MAPS.
Brand
Crafting the perception people have of your company’s identity and using it to fuel your marketing strategy.
Awareness
Identifying your target audience demographics that needs to be made aware of your new brand identity.
Strategy
Determining which are the best strategies and tactics to effectively communicate to your target audience.
Interest
Generating demand for your product/service through effective lead magnets and credibility tactics.
Convert
Converting your leads into loyal customers by determining the medium through which they found you.
Sustain
Retaining your existing customer base by implementing numerous ways for them to stay connected with you.
MAPS
The BASICS set a strong foundation for your marketing strategy in Houston that is critical to the success of your business. These components work together and allow us to then shift our focus to MAPS.
Measure
Measuring data, such as phone calls and form fills, is critical to creating a promising marketing strategy.
Adapt
Once we have gathered enough data, we will adapt your strategy and further optimize it to become more predictable.
Predict
With the proper data, we can predict cost, performance, and lead generation across different scenarios.
Scale
Now that your strategy is predictable, it’s time to scale accordingly to increase leads and expand your business.
