How Spark Lighting Generates 192 B2B Calls in 90 Days With a 96.9% Answer Rate and 11 #1 Google Rankings

Spark Lighting

Spark Lighting is a turnkey LED lighting contractor serving commercial, government, industrial, and sports clients throughout Texas.

Client Overview

Spark Lighting is a turnkey LED lighting contractor serving commercial, government, industrial, and sports clients throughout Texas. From 193 solar park lights for the City of White Settlement to full sports field installations for youth football leagues to warehouse LED retrofits — they handle assessment, design, installation, rebate sponsorship, and maintenance. INFINI built the full marketing infrastructure: Google Ads, GA4, CallRail with Salesforce integration, local SEO, and city-specific landing pages across 9+ Texas metros.

192

B2B calls / 90 days

96.9% answered

$2,674

Monthly ad spend

3 active campaigns

#1 Google rankings

SEMrush verified

5.0 ★

Google Rating

406 verified reviews

What’s Working

96.9% call answer rate

best across all INFINI clients

186 of 192 calls answered. For B2B projects worth $10K–$500K each, every answered call is a potential six-figure deal.

Sports Lighting campaign at $105 CPA

40% below account average

The Sports Lighting - Texas campaign converts at $105 vs. $142.65 account average. A clear signal for incremental budget allocation.

62% of calls

from free channels

GMB (30%), Organic (20%), Direct (10%), and SearchGPT (2%) deliver 119 of 192 calls at zero ad cost.

11 #1 Google rankings

including competitive B2B terms

“Texas sports lighting companies,” “commercial lighting Frisco,” “hospital LED Houston” — all #1. The SEO program is producing real results.

Full Salesforce integration

leads auto-created

Every CallRail lead is automatically pushed to Salesforce as a new lead with source, status, recording link, and caller details. No manual entry.

48 calls with GCLID

Google Ads attribution is proven

48 of 192 calls have Google click IDs attached, confirming the CallRail → Google Ads conversion loop is working correctly.

Services Deployed

Google Ads

3 Search campaigns, Texas-wide

Google Analytics 4

11 key events, linked to Ads

CallRail

4 integrations (Google Ads, GA4, GBP, Salesforce)

Salesforce CRM integration

auto lead creation with field mapping

SEO — City Pages

Houston, Dallas, Austin, SA, Fort Worth, Frisco, Plano, Garland, Galveston

SEO — Service Pages

sports, solar, industrial, facade, park, warehouse, retrofit, healthcare

Google Business Profile optimization

Bing / Microsoft Ads

Rebate Partnership Pages

CenterPoint, Oncor, Austin Energy, CPS Energy

Website Rebuild in Progress

ModX → new platform, completing July 2026

In Their Words

SCFL Youth Football League

Spark Lighting did a fantastic job installing new LED lights for our local youth football league. For the first time in many years the lighting for night games was great quality. Andrew and his crew finished the project ahead of schedule.

School District Client

We had a positive and easy experience working with them on our school gym renovation. From the design to the installation they were on top of what was needed for the job.

Commercial Property Client

The staff at Spark Lighting was very knowledgeable and professional. They provided excellent LED solutions and explained cost savings in a detailed manner. The installation was seamless.

The Results: 192 Calls in 90 Days

PHONE LEADS — LAST 90 DAYS

192

Total calls

90-day period

186

Answered

96.9% answer rate

150

First-time callers

78.1% new prospects

Schedule requested

B2B appointments

CALL SOURCE BREAKDOWN

119 of 192 calls

62% of all leads came from free channels — earned by SEO, GBP, and brand work

Google My Business

Google Ads

Google Organic (SEO)

Direct

Bing / Microsoft Ads

Base Number / Other

SearchGPT

Free channels (119 calls) Paid campaigns (64 calls) Offline / other (9 calls)

Key finding: 62% of calls come from free channels (GMB + Organic + Direct + SearchGPT). The paid/organic balance is nearly ideal — Google Ads captures 29% of demand while SEO and GBP generate the other 50%. SearchGPT appearing as a source (4 calls) is an emerging AI referral channel worth monitoring.

To INFINI And Beyond

INFINI Marketing is a Houston-based marketing company committed to creating customized marketing strategies for businesses in any industry. Each of our personalized marketing strategies emphasize a brand-first approach to expanding businesses, are continuously optimized, and show undeniable results.

Let’s impact the world together, one business at a time! If you’re ready to set your trajectory, please contact us. We would love to join your journey.

How Spark Lighting Generates 192 B2B Calls in 90 Days With a 96.9% Answer Rate and 11 #1 Google Rankings

Spark Lighting

Client Overview

B2B calls / 90 days

Monthly ad spend

#1 Google rankings

Google Rating

What’s Working

96.9% call answer rate

Sports Lighting campaign at $105 CPA

62% of calls

11 #1 Google rankings

Full Salesforce integration

48 calls with GCLID

Services Deployed

Google Ads

Google Analytics 4

CallRail

Salesforce CRM integration

SEO — City Pages

SEO — Service Pages

Google Business Profile optimization

Meta / Facebook & Instagram Ads

Bing / Microsoft Ads

Rebate Partnership Pages

Website Rebuild in Progress

In Their Words

The Results: 192 Calls in 90 Days

PHONE LEADS — LAST 90 DAYS

Total calls

Answered

First-time callers

Schedule requested

CALL SOURCE BREAKDOWN

To INFINI And Beyond

Contact Us Today!