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How New Leaf Services Dominates Houston’s Commercial Landscaping Market With 26 Page-One Rankings and a 5.27x ROAS on Google Ads

New Leaf Services

New Leaf Services is a Houston-based commercial landscaping contractor serving property managers, HOA boards, and commercial property owners across the metro area.
New Leaf Services Logo

Client Overview

New Leaf Services is a Houston-based commercial landscaping contractor serving property managers, HOA boards, and commercial property owners across the metro area. Unlike residential competitors, New Leaf focuses exclusively on commercial accounts — apartments, retail centers, restaurants, banks, cemeteries, assisted living facilities, and multi-family buildings. INFINI built the full marketing stack: website architecture with city and market-specific pages, Google Ads campaigns, local SEO, and a structured content program that now delivers 26 page-one rankings and a 5.27x return on ad spend.
26

Page-one rankings

SEMrush verified
5.27x

Google Ads ROAS

$8,001 revenue tracked
11

Leads per month

Tracked conversions
#6

Commercial landscaping

Houston — 320 vol/mo

What’s Working

26 keywords on page one

dominant organic presence
INFINI’s site architecture delivers page-one rankings for “commercial landscaping Houston,” “commercial lawn care Houston,” and 24 more competitive terms.

5.27x ROAS on Google Ads

$8,001 tracked revenue
$1,519 in monthly spend generating $8,001 in conversion value. Profitable B2B lead generation from day one.

Market-specific pages ranking for niche verticals

/markets/restaurants ranks #3 for “landscaping restaurant.” /markets/cemeteries ranks #7 for “cemetery landscaping.” These pages capture demand no competitor targets.

City pages producing top-5 rankings

Memorial Villages #1, Kingwood #2, Pasadena #5. INFINI’s geo-page architecture converts SEO investment into visible local dominance.

B2B commercial focus = high-value contracts

Each lead represents a potential $5K–$50K+/year property management contract. At $138 CPL, one closed deal pays for months of marketing.

    Services Deployed

    Google Ads

    Search campaign management (CID 6656692793).

    Read more

    Website Design

    Site built on Nuxt JS, hosted on INFINI Scala, with a city + market + service page architecture.

    SEO Content Program

    Monthly publishing across FAQ pages, service guides, and market content.

    City-Specific Landing Pages

    Dedicated pages for Memorial, Kingwood, Pasadena, Baytown, Humble, Katy, Clearlake, Atascocita, Manville, Pearland, and Fulshear.

    Market-Specific Pages

    Vertical pages for restaurants, cemeteries, multi-family, HOAs, retail, and assisted living.

    Google Tag Manager

    Container installation and ongoing tag management.

    CallRail

    Call tracking integration tying phone leads to their source.

    GA4 Conversion Events

    Custom conversion events — book_appointment and contact_us.

    HOA Landscaping Services Page

    A dedicated HOA landscaping services page plus a commercial landing page.

    Snow & Ice Management Content

    Seasonal service-line expansion content for snow and ice management.

      The Results: 26 Page-One Rankings

      GOOGLE ADS — MONTHLY SNAPSHOT

      $1,519

      Monthly ad spend

      Search campaign
      11

      Leads per month

      Tracked conversions
      $138

      Cost per lead

      Blended CPA
      5.27x

      ROAS

      $8,001 revenue tracked

      ORGANIC RANKINGS — SEMRUSH VERIFIED

      26 keywords on page one
      City pages, market pages, and service terms all producing rankings — bar length shows monthly searches
      commercial landscaping houston
      #6
      commercial lawn care houston
      #8
      houston commercial landscaping
      #7
      houston commercial landscaping services
      #3
      cemetery landscaping
      #7
      houston tx commercial landscaping
      #10
      pasadena commercial landscaping
      #5
      Page-one rankings (SEMrush verified)

      Key finding: three SEO strategies are working simultaneously — city pages (Memorial #1, Kingwood #2, Pasadena #5, Sugar Land #10), market pages (restaurants #3, cemeteries #7, places of worship #7), and service terms (commercial landscaping Houston #6).

      To INFINI And Beyond

      INFINI Marketing is a Houston-based marketing company committed to creating customized marketing strategies for businesses in any industry. Each of our personalized marketing strategies emphasize a brand-first approach to expanding businesses, are continuously optimized, and show undeniable results.

      Let’s impact the world together, one business at a time! If you’re ready to set your trajectory, please contact us. We would love to join your journey.

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