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How New Ground Services Built an SEO Engine Covering 7 Service Lines Across 13 Houston Cities — With Page-One Rankings in Under 8 Months

New Ground Services

New Ground Services is a full-service landscaping company serving the Greater Houston area for over 26 years.
New Ground Services Logo

Client Overview

New Ground Services is a full-service landscaping company serving the Greater Houston area for over 26 years. They handle everything from landscape design and sod installation to hardscaping, drainage solutions, irrigation systems, and artificial turf. With 7,200+ completed projects, a 5.0 HomeAdvisor rating, and bilingual English/Spanish service, they’ve built a reputation through decades of work. INFINI built the SEO foundation, site architecture, content program, and Google Ads strategy that makes that reputation visible to Google.
7,200+

Projects completed

26+ years experience
5.0 ★

HomeAdvisor rating

54 verified reviews
13+

Cities served

Greater Houston area
#6

Page-one ranking

8 months from launch

What’s Working

Bellaire city pages ranking on page one within 8 months

Position #6 for “property landscaping Bellaire” and #10 for “Bellaire artificial grass” and “Bellaire artificial turf.” The geo-page strategy is producing measurable traction.

7,200+ projects = unmatched local authority

No competitor in the Houston landscaping market can match this project volume. Combined with 26+ years, this signals deep E-E-A-T to Google.

7 service lines under one brand = cross-linking advantage

Irrigation + hardscaping + drainage + landscaping + turf + sod + grading creates topical authority that single-service competitors cannot build.

Monthly content pipeline actively building authority

7+ SEO articles published since January 2026. Each piece expands the site’s organic footprint and captures informational search intent.

$2,500/mo Google Ads engine fully designed and documented

3 campaigns, keyword lists, geo tiers, bidding roadmap, and negative keywords — all ready. The paid search engine complements the organic foundation.

Bilingual service = untapped competitive moat

Houston’s Hispanic population is 45%+. Bilingual English/Spanish service is a differentiator most competitors ignore entirely.

    Services Deployed

    Website Design and Development

    Site design and development on WordPress, hosted on INFINI Scala.

    Site Architecture

    7 service pages and 13+ city pages structured around 90+ keyword targets.

    SEO Content Program

    Monthly publishing cadence — 7+ articles since January 2026.

    Google Tag Manager

    Container setup and ongoing tag management.

    Google Ads Campaign Strategy

    Strategy and scoping for a $2,500/mo, 3-campaign plan.

    Local SEO

    Geo-targeted city pages covering 13+ Houston-area markets.

    Google Business Profile optimization

    Profile optimization for local search and map-pack visibility.

    Read more

      The Results: Page One in Under 8 Months

      THE FOUNDATION — BY THE NUMBERS

      7,200+

      Projects completed

      26+ years
      90+

      Keyword targets

      7 services × 13 cities
      7+

      SEO articles

      Since January 2026
      $2,500/mo

      Ads engine

      Designed and ready

      ORGANIC RANKINGS — SEMRUSH VERIFIED

      Page one in under 8 months
      The 7-services × 13-cities architecture is producing rankings across the grid — bar length shows monthly searches
      landscaping pearland
      #17
      new ground services llc
      #2
      hardscaping houston
      #14
      bellaire artificial grass
      #10
      property landscaping bellaire
      #6
      bellaire artificial turf
      #10
      houston irrigation services
      #18
      Page-one rankings Building momentum (positions 11–20)

      Key finding: Bellaire city pages reached page one within 8 months of launch — with high-volume terms like “landscaping Pearland” (170/mo) climbing behind them.

      To INFINI And Beyond

      INFINI Marketing is a Houston-based marketing company committed to creating customized marketing strategies for businesses in any industry. Each of our personalized marketing strategies emphasize a brand-first approach to expanding businesses, are continuously optimized, and show undeniable results.

      Let’s impact the world together, one business at a time! If you’re ready to set your trajectory, please contact us. We would love to join your journey.

      Contact Us Today!

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