| Client snapshot | Details |
|---|---|
| Business | Morales Brothers Construction |
| Industry | Home remodeling and custom cabinetry |
| Services | Kitchen remodeling, bathroom remodeling, custom cabinetry, whole home remodel |
| Location | Houston, TX. Also serving Sugar Land, Pearland, Cypress, Spring and surrounding communities |
| Website | moralesbrothers.net |
| Channels managed | Google Ads, website enquiry tracking, call tracking, local and organic SEO |
INFINI set up Google Analytics 4 to track the three actions that mean a homeowner is reaching out: tapping the phone number on the site, submitting the consultation booking form, and submitting the contact form. CallRail tracks every inbound call, and INFINI reads each first-time caller's call summary before counting it.
The result is a verified lead number that errs on the conservative side.
INFINI manages three Google Ads campaigns: a main Performance Max campaign, a Search campaign for bathroom remodeling, and a bathroom Performance Max campaign. The bathroom Search campaign brought in 12 conversions in September at $215 each, down from $276 per conversion the month before.
INFINI builds and optimizes service pages for kitchen remodeling, bathroom remodeling and custom cabinetry, plus dedicated area-served pages for communities like Sugar Land, Pearland and Cypress. Each page targets how homeowners actually search, such as “kitchen remodel Pearland” or “sugar land bathroom remodel.” The Sugar Land page moved “sugar land bathroom remodel” from #40 to #19 in a single month.
| Month | Call taps | Booking form | Contact form | Total |
|---|---|---|---|---|
| July | 26 | 11 | 5 | 42 |
| August | 37 | 16 | 8 | 61 |
| September | 53 | 19 | 7 | 79 |
All twelve rank from the homepage.
The standout: Three of these searches draw about 1,000 homeowners a month each: “kitchen renovation houston,” “kitchen remodeling in houston” and “kitchen remodeling houston.” All three sit on page one.
| Keyword | Pos. | Monthly Vol. |
|---|---|---|
| morales brothers | #1 | 170 |
| morales brothers construction | #1 | 140 |
| morales remodeling | #5 (up from #8) | 40 |
| morales cabinets | #7 (up from #11) | 210 |
| morales custom cabinets | #10 | 40 |
| Keyword | Pos. | Monthly Vol. | Note |
|---|---|---|---|
| sugar land bathroom remodel | #19 | 140 | Up from #40 |
| home remodeling sugar land | #21 | 30 | Up from #28 |
| remodeling houston tx | #25 | 880 | Next target |
| home renovations houston | #27 | 880 | Next target |
| houston remodeling contractors | #27 | 480 | Up from #29 |
| kitchen remodel near me | #30 | 74,000 | Highest-volume opportunity |
| custom cabinets houston | #33 | 390 | Custom cabinetry |
“Remodeling Houston TX” and “home renovations Houston” each draw 880 searches a month from homeowners who are not yet comparing specific companies. These are the next priority for page one.
42 in July, 61 in August and 79 in September, across call taps, booking forms and contact forms.
Homeowners tapping to call went from 26 in July to 53 in September.
The consultation booking form went from 11 in July to 16 in August to 19 in September.
35 first-time callers confirmed from call summaries, plus 26 consultation and contact forms.
111 calls in September versus 90 in August, with 107 answered and 26 customer calls asking for or booking a consultation.
Calls from the Google listing rose from 34 to 44, and calls from website and organic visitors rose from 8 to 18. Together they account for 62 of 111 calls.
Referral sessions grew from 134 to 272 and generated 29 website enquiries, ahead of organic search at 27.
The bathroom Search campaign now converts at $215, and “sugar land bathroom remodel” moved from #40 to #19 organically.
That includes 12 Houston kitchen remodeling searches and #1 positions for both Morales Brothers brand terms.
Services Deployed
With enquiry tracking verified, three Google Ads campaigns running and 23 page-one rankings in place, the next phase targets the high-volume Houston searches that are already building momentum.
INFINI Marketing is a Houston-based marketing company committed to creating customized marketing strategies for businesses in any industry. Each of our personalized marketing strategies emphasize a brand-first approach to expanding businesses, are continuously optimized, and show undeniable results.
Let's impact the world together, one business at a time! If you're ready to set your trajectory, please contact us. We would love to join your journey.
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