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How Buffalo Home Remodeling Went From Blind Bidding to 166 Calls a Month

Buffalo Home Remodeling

Buffalo Home Remodeling & Remediation Services is a licensed Houston contractor specializing in water damage repair, mold remediation, fire and smoke restoration, and full home remodeling.
Buffalo Home Remodeling Logo

Client Overview

Buffalo Home Remodeling & Remediation Services is a licensed Houston contractor specializing in water damage repair, mold remediation, fire and smoke restoration, and full home remodeling. With over a decade of experience and in-house crews, they serve 18+ communities across Greater Houston. The quality of their work has never been the question. Getting found at the right moment was.
166

Phone calls / month

Tracked via CallRail
16

Appointments booked

In a single month
8.9x

Return on ad spend

Performance Max
$126

Cost per conversion

Blended CPA

What’s Working

PMax outperforms Search

8.9x ROAS vs. 3.2x
Lower CPA ($85 vs. $197) — at a lower budget.

GMB drives 67 free calls/month

A free lead channel nearly matching paid ad volume.

83.7% call answer rate

The team captures leads when they ring — critical for emergency services.

82% of calls are new prospects

137 of 166 callers are first-time. Campaigns expanding the customer base, not recycling repeat callers.

Closed-loop tracking

Every click → call → outcome tracked from gclid to booked appointment.

    Services Deployed

    Google Ads

    Search and Performance Max campaigns running side by side.

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    Google Local Service Ads

    Google Local Service Ads under the Google Guaranteed badge, capturing high-intent local calls.

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    CallRail

    Lead tracking and call attribution from first click to booked job.

    Google Analytics 4

    Property setup and conversion tracking wired into campaign reporting.

    Website Design and Development

    Site built on Joomla with Google Tag Manager for measurement.

    Local SEO

    18+ geo-targeted service area pages covering the markets Buffalo serves.

    Google Business Profile optimization

    Profile optimization powering the GMB channel’s free call volume.

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    Bing Ads

    A secondary paid channel extending reach beyond Google.

      In Their Words

      Google reviewer
      Buffalo Home Remodeling is my 'go to' contractor. They did an amazing job preparing our previous home for sale. We had second thoughts about selling! Fast, reliable, high-quality work by expert, courteous crews — all at a great price. HIGHLY recommended!

      Google reviewer
      I used Buffalo to put my house back together after black mold was discovered from a water leak. Even with all the curve balls I threw at them — a bathroom remodel, double shower, and various upgrades — they did a great job.

      Google reviewer
      Very professional, great communication, completed mold remediation and build back in a timely manner, the work looks great.

        The Results: 166 Calls in One Month

        PHONE LEADS — JUNE 2026

        166

        Phone calls

        CallRail tracked
        139

        Answered

        83.7% answer rate
        137

        New callers

        82% first-time
        16

        Appointments booked

        CallRail tags

        CALL SOURCE BREAKDOWN

        67 free GMB calls a month
        A free lead channel nearly matching paid ad volume — June 2026
        Google Business Profile
        67
        PMax Remediation
        52
        Search — Mold
        21
        Google Ads (other)
        14
        Base / Direct
        8
        Google Organic
        4
        Free channels (71 calls) Paid campaigns (87 calls) Direct & other (8 calls)

        Key insight: Google Business Profile alone drives 67 calls/month — a free lead channel nearly matching paid volume. For every $1 spent on ads, GMB generates additional free lead value.

        To INFINI And Beyond

        INFINI Marketing is a Houston-based marketing company committed to creating customized marketing strategies for businesses in any industry. Each of our personalized marketing strategies emphasize a brand-first approach to expanding businesses, are continuously optimized, and show undeniable results.

        Let’s impact the world together, one business at a time! If you’re ready to set your trajectory, please contact us. We would love to join your journey.

        Contact Us Today!

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