Buffalo Home Remodeling & Remediation Services is a Houston-based restoration and remodeling company founded in 2012 by Jonathan Gonzales. Over more than a decade, they've built a reputation as one of Greater Houston's most trusted names in water damage repair, mold remediation, fire and smoke restoration, and full home remodeling — serving 18+ communities from Katy and Sugar Land to Pearland, Cypress, and Galveston Island. Their work is 24/7, emergency-driven, and high-stakes. When a pipe bursts at 2 a.m. or a homeowner discovers black mold behind their bathroom wall, Buffalo answers the call. With over 200 verified Google reviews and a 4.8-star rating, the quality of their work has never been the question.
Getting found at the right moment? That's where INFINI came in.
Water damage restoration is one of the most competitive home services verticals in Houston. When a homeowner searches "water damage repair near me," they are ready to hire — within hours, not days. The contractor who shows up first and earns trust fastest wins the job.
Before working with INFINI, Buffalo Home faced a set of problems that are common to great contractors who haven't yet had a great marketing partner:
Buffalo Home Remodeling is the kind of client INFINI is built for. The business is excellent — the work is real, the reviews are earned, and the owner shows up. What was missing was a marketing infrastructure worthy of that quality.
The INFINI model is simple: fix the foundation first (tracking, account structure, conversion signal), then build visibility on top of it (Google Ads, GLSA, SEO). When those layers are aligned and measuring the right things, the system compounds. More qualified leads. Better data. Smarter bidding. Lower cost per acquisition over time.
That's what's happening for Buffalo. And it's what happens when you stop guessing and start measuring.
Google Ads — Search and Performance Max
INFINI restructured Buffalo's Google Ads account from the ground up. The campaign architecture was rebuilt around their core service lines: water damage repair, mold remediation, fire and smoke damage, air duct cleaning, kitchen remodeling, and bathroom remodeling.
Search campaigns were targeted at high-intent, emergency-driven queries — the searches people make when water is actively coming through their ceiling. Performance Max was layered on to capture broader demand across Google's full inventory, including YouTube, Display, and Maps.
Website — built to rank in 18+ communities
INFINI built and manages Buffalo's website on Joomla with GTM (Google Tag Manager) for clean, flexible tracking. Dedicated service area pages were created for every community Buffalo serves — Houston, Katy, Sugar Land, Pearland, Cypress, League City, Galveston Island, Memorial, Meyerland, Westchase, Alief, Briar Forest, Fulshear, Sharpstown, Braeburn, West Hampton Estates, West Oaks, and Westside — giving the site the ability to rank for location-specific searches like "water damage repair Katy TX" and "mold removal Sugar Land."
Service-specific landing pages were built for each core offering, with content structured to match both the way homeowners search and the way Google ranks local service providers.
Google Local Service Ads (GLSA) — Google Guaranteed
INFINI established a dedicated GLSA account for Buffalo, securing their Google Guaranteed badge at the very top of the search results page — above standard paid ads — for queries like "water damage restoration near me" and "mold removal Houston." GLSA operates on a pay-per-lead model, meaning Buffalo only pays when a real call or message comes in from a verified searcher. For an emergency-response business, this placement is some of the most efficient ad spend available.
Conversion tracking — fixed from the ground up
This was the most impactful early intervention. INFINI audited every conversion action in the account and identified three critical issues: phone calls categorized under the wrong conversion type, a counting setting that was inflating reported conversions with repeat callers, and a customer-level goal that was set to non-biddable — meaning the bidding algorithm couldn't learn from the phone leads it was driving.
After the fix, Smart Bidding had clean, accurate signal for the first time. The algorithm could now do its job: optimize for real qualified calls, not phantom data.
CallRail was integrated to track every inbound call — whether it came from a Google ad, organic search, GLSA, or direct. Each source was attributed correctly, giving the team a clear picture of cost per lead by channel.
4.8 stars across 200+ verified Google reviews.
Buffalo's reputation has grown alongside their visibility. Customers consistently describe the same experience: same-day response, professional crews, clear communication from Jonathan and his team, and work that holds up. That reputation is now showing up where it counts — in search results, in GLSA listings, and in the social proof that converts clicks into calls.
Dual Google presence — standard ads and GLSA running simultaneously.
Buffalo now holds placements in two separate Google formats: the standard paid search results (Search + PMax) and the Google Guaranteed placements at the very top of the SERP. Most competitors hold one or the other. Buffalo holds both.
Tracking that actually works.
Before INFINI, the Ads account was reporting conversions that weren't real leads — and missing conversions that were. After the tracking overhaul, every phone call is attributed, every lead source is visible, and Smart Bidding is optimizing on accurate data. The account is no longer flying blind.
A website that competes across Greater Houston.
With 18+ geo-targeted service area pages and structured content for each service line, Buffalo's website is built to be found by homeowners across the Houston metro — not just those who happen to search using the exact city name the homepage mentions.
Open 24/7, and visible 24/7.
Buffalo answers emergency calls at any hour. INFINI's campaigns are structured to match — bidding for visibility during the peak hours when water damage emergencies are most likely to trigger urgent searches.
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