Blue Ribbon Roofing is a Houston roof replacement specialist driven by their passion for keeping homes safe all year round. They sought the expertise of INFINI Marketing in roofing company websites to increase their online presence to retain loyal customers and gain new ones. Our Houston marketing team provided comprehensive digital marketing services, including website build, blogging, local SEO, and more.
Before working with INFINI Marketing, Blue Ribbon Roofing encountered several obstacles common in the roofing and construction space:
Establishing a recognizable and credible brand in an industry where trust is essential for homeowners making major investment decisions.
INFINI Marketing partnered with Blue Ribbon Roofing to refine their brand presence and expand their digital reach. By developing clear messaging, consistent visual identity, and a focused online strategy, we helped increase visibility and trust—allowing potential customers to easily discover Blue Ribbon Roofing, understand their value, and feel confident moving forward with their services.
Making a Good First Impression
A positive reputation leaves a strong first impression and builds trust. Our Houston marketing team provided reputation management services to further boost customer loyalty.
We highlighted Blue Ribbon’s long list of awards and accreditations that no other roofers in their area were able to achieve.
Establishing Authority Through Quality Blogs
Blogging plays a significant role in improving the SEO and overall website visibility of roofing company websites. INFINI Marketing posted regular blogs to Blue Ribbon’s website, focusing on quality content that would attract anyone looking for roofing services. We made sure to use relevant keywords and internal linking to make the blogs even more effective. Sharing these blogs on Blue Ribbon’s social media further increased customer feedback and engagement.
Reaching Nearby
Customers Looking for Roofing Company Websites
Local SEO is very important for roofing company websites that are serving a specific area or regional customer base. Since Blue Ribbon Roofing is a locally owned and operated business, we needed to make sure that they reached people in their local area actively searching for a roofer. Our local SEO services allowed them to outrank other competitors in their area in search engine results. Through Google My Business, Blue Ribbon was able to establish further credibility.
Ensuring High Visibility on Search Engines
Google Ads is an essential platform for roofing company websites to appear on top of search results and other affiliated websites. INFINI Marketing created a strong Google Ads campaign to target a specific demographic and encourage customer engagement quickly. With this tool, we were able to drive more website traffic and increase conversion rates.
Creating an
Emotional Connection Through Testimonials
Video testimonials are a valuable marketing tool to make roofing company websites more genuine and authentic. We provided full-service videography to add a human touch to Blue Ribbon’s website. Our team used advanced equipment to shoot, edit, and share video testimonials that would resonate with potential customers.
Establishing Credibility in the Roofing Industry
Blue Ribbon Roofing is dedicated to keeping their community safe through their award-winning roof replacement services. Our Houston website design services gave them a stronger brand identity, user-friendly website, and trustworthy reputation. It was a fulfilling experience to work with a company passionate about protecting families.
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