Client Overview
Located in Houston, Centra Dental delivers complete, full-service dental care for the entire family, offering everything from preventive cleanings to advanced treatments like orthodontics, whitening, and crowns. In need of a revised marketing strategy, our team implemented Houston website design and content updates to reflect their branding as their business expanded. As their Houston marketing agency, we assisted them in our areas of expertise to transform them into the best dental website.
The Challenge
Prior to strengthening their brand presence, dental practices like Centra Dental often face several challenges when working to increase awareness and patient acquisition:
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Building trust and credibility with new patients in a field where comfort, safety, and professionalism are essential.
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Standing out in a crowded local market where many dental offices offer similar services and experiences.
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Maintaining strong online visibility, making it difficult for patients actively searching for dental care to discover and choose the practice.
INFINI’s Impact
INFINI Marketing partnered closely with Centra Dental to develop a unified brand presence and elevate their digital footprint. Through refined messaging, cohesive visual design, and a strategic online approach, we strengthened patient trust and brand recognition—making it easier for patients to discover Centra Dental, understand their services, and confidently schedule their care.
Services Provided
Branding That Reflected Professionalism and Compassion
The key to expansion in the medical field is crafting a brand identity that exudes reliability as a healthcare provider while adding a human touch. To showcase both professionalism and patient care, we determined that their central purpose—their WHY—was embracing smiles in a clean and safe environment with top-rated dentists by your side. We made sure their branding was present throughout every phase of their marketing strategy.
A New Logo to Symbolize Growth
A logo’s main purpose is to make your brand more identifiable, allowing your audience to immediately know who you are. To be the best dental website, we made sure their logo demonstrated their growth so it would resonate with both existing and new patients. Our Houston website design team created a simple and modern logo fit for a dental practice.
Refreshed Content to Drive Online Traffic
Quality content with a clear message is essential to build your brand’s credibility, leading to high patient retention rates. Our Houston marketing agency created new and improved content for Centra Dental, including blog posts, testimonials, and a dedicated page for service specials. To create the best dental website, we optimized it for SEO by strategically incorporating relevant keywords.
Setting the Standard in Dental Care
Centra Dental creates their impact on the world, one smile at a time. They provide vital and aesthetic dental services in a facility that their patients can be comfortable in thanks to a stress-free environment and caring staff. INFINI Marketing provided branding, logo update, website design, and content update to create the best dental website. It was a wonderful experience to work with dental professionals who are at the top of their field.
