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How Duggy’s Garage Generated 592 Calls in One Month on a $1,285 Ad Budget

Duggy’s Garage

Duggy’s Garage is a Houston auto repair shop specializing in Toyota and Lexus off-road vehicles.
Duggy’s Garage Logo

Client Overview

Duggy’s Garage is a Houston auto repair shop specializing in Toyota and Lexus off-road vehicles. ASE Master Certified technicians handle everything from oil changes and brake repairs to full lift kit installations and custom off-road builds. Free loaner vehicles, transparent pricing, and a clean, comfortable waiting area have earned them a 4.8-star reputation. Their tagline says it all: they treat your car like it’s their own.
592

Calls in April 2026

CallRail tracked
$33.80

Cost per conversion

55% below benchmark
98.6%

Call answer rate

584 of 592 answered
52

Appointments booked

51% booking rate

What’s Working

$33.80 CPA

55% below the $75 auto repair benchmark
Qualified calls at less than half the industry average. A well-structured, well-targeted account.

592 total calls in a single month

Across all channels. 584 answered. A phone-based business running at full capacity.

GMB drives 238 free calls/month

40% of total
The strongest free lead channel. GBP optimization generates as many calls as the entire paid program.

73% of callers are first-time prospects

434 of 592 are new. Campaigns are growing the customer base, not recycling repeat visitors.

51% booking rate on qualified calls

102 schedule-requested calls → 52 booked appointments. The shop closes more than half its warm leads.

Brand keyword at $20 CPA with 9/10 Quality Score

‘Duggy’s Garage’ converts at the lowest CPA in the account. Brand awareness is compounding.

    Services Deployed

    Google Ads

    Search campaign build-out and management (CID 6045349548).

    Read more

    CallRail

    Lead tracking and call attribution across every marketing channel.

    Conversion Tracking

    Audit and remediation of conversion actions so reporting reflects real leads.

    ShopGenie

    Online booking integration so callers and clickers can schedule directly.

    Google Analytics 4

    Analytics property setup and configuration.

    Google Business Profile optimization

    Profile optimization for local search and map-pack visibility.

    Read more

    Negative keyword scrub program

    Ongoing monthly scrubs that cut wasted spend from irrelevant searches.

    Facebook Ads

    A secondary channel for audience reach beyond search.

    Microsoft / Bing Ads

    A tertiary channel capturing Bing and Edge search traffic.

      In Their Words

      Google reviewer
      If you’re looking for an experienced shop to handle your lift, choose Duggy’s Garage. I told them exactly what I wanted and they overdelivered. The experience felt like going to a Land Cruiser dealership — free loaner, very attentive staff, and top-notch service.

      Google reviewer
      From when you walk through the doors to picking up your car, there is not a shop more professional than Duggy’s Garage. The technicians are attentive and informative when it comes to your desired outcome of your build.

      Google reviewer
      Over the years, I’ve visited several shops that specialize in 4x4 Toyota and Lexus vehicles, but Duggy’s Garage stands out as the best. They provided exceptional care for my Tundra and assisted me in diagnosing several issues.

        The Results: 592 Calls in One Month

        PHONE LEADS — APRIL 2026

        592

        Total calls

        April 2026
        584

        Answered

        98.6% answer rate
        434

        First-time callers

        73% new prospects
        52

        Booked appointments

        51% booking rate

        CALL SOURCE BREAKDOWN

        272 free calls in April
        Free and paid channels produced equal call volume — 272 calls each in April 2026
        Google Ads (CPC)
        265
        Google My Business
        238
        Base Number / Direct
        39
        Google Organic
        34
        Other (Bing, IG, ChatGPT)
        9
        Facebook Ads
        7
        Free channels (272 calls) Paid campaigns (272 calls) Direct & other (48 calls)

        Key finding (April 2026): Free and paid channels produced equal call volume — 272 calls each. GMB alone drove 238 free calls in the month, 40% of total. For every $1 spent on Google Ads, GBP generated an equivalent free call.

        To INFINI And Beyond

        INFINI Marketing is a Houston-based marketing company committed to creating customized marketing strategies for businesses in any industry. Each of our personalized marketing strategies emphasize a brand-first approach to expanding businesses, are continuously optimized, and show undeniable results.

        Let’s impact the world together, one business at a time! If you’re ready to set your trajectory, please contact us. We would love to join your journey.

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