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3 Reasons Graphic Design Is A MUST For Your Houston Business

Graphic design is widely in demand, but many Houston business owners make the mistake of thinking that they can do just fine without investing in high-quality graphic design. As a full-service Houston marketing agency that offers graphic design services in addition to our other digital marketing services, we decided to offer 3 reasons why graphic design must be incorporated into your marketing strategy.

1: Graphic Design By Our Houston Marketing Agency Means You’ll Get A Professional

3 Reasons Why You Should Add A Blog To Your Houston Business Website

Today, it is not uncommon for businesses to add a blog feature to their Houston website design and share their knowledge in a way that is straightforward and easy for their customer base to understand. It's a great content marketing tactic, so this post will give you 3 reasons why your Houston business should blog.

1. Establish Your Company’s Expertise In The Industry

Standing out from the competition and proving yourself to your target audience is hard enough as it is, and to make

5 Houston Website Design Essentials Your Business Needs

If you own a business, then you need to have a proper website. Without a website that stands out, your business will struggle to survive. In this article, our Houston marketing company will offer 5 website design essentials to ensure that your website helps you generate more leads and expand your business.

1) A High-Quality Homepage That Immediately Brands Your Business

Not enough business owners put emphasis on the way their brand comes across on their website. At our Houston marketing

5 Tips to Expand Your Houston Business

INFINI Marketing is a Houston marketing agency that has helped numerous businesses grow through custom, brand-driven marketing strategies. If you could double or triple your business, what would that mean for your family, your team, and your team’s family members? In this article, we will provide 5 of our best tips to help your business reach new heights. 

Answering Your Houston Digital Marketing FAQ's (Part 1)

If you own a new or established business that is struggling to generate leads and expand accordingly, then you might be in need of a custom digital marketing strategy that is implemented by an expert marketing agency. When it comes to digital marketing, it may get a little confusing to understand what value it offers to different businesses in different industries. In this article, our Houston marketing agency will answer your frequently asked questions all about the world of digital marketing

Bad Reviews Don't Need to Harm Your Business

In the digital age, your online reputation can make or break your business. With customers relying heavily on online reviews and ratings, even a few negative comments can derail your marketing strategy and cause significant damage to your company's image. However, thanks to Birdeye's robust online reputation management for businesses, you can now turn the tide on bad reviews and transform negative feedback into opportunities for growth and improvement. Today, we'll explore how Birdeye empowers

Best Practices For Google Business Profile (Google My Business)

These days, having a strong online presence is crucial for any business's success. Among the various platforms available, Google Business Profile (formerly Google My Business) stands out as a powerful tool for implementing your Houston digital marketing strategy, enhancing your business's online visibility and connecting you with potential customers. A well-optimized Google Business Profile can significantly impact your local SEO, drive more traffic to your website, and boost customer

Black Hat SEO Harms Your Houston Marketing Strategy

In digital marketing, your Houston SEO strategy plays a key role in how many leads are driven to your website, as well as how much authority and credibility you have in your industry. The ultimate goal of Houston SEO (Search Engine Optimization) is to get to page one on search engines without having to invest in advertising to get there. With the right strategy and the right SEO experts on your side, your efforts will help you achieve first rank on search engine results. What exactly is the

Consider A Referral Program For Your Houston Business

83% of customers take referrals from people they know seriously, and 82% of Americans ask for recommendations before making a purchase. Based on these numbers, what’s stopping you from implementing a referral marketing program for your Houston business, especially when, according to a study done by the Wharton School Of Business, companies who offer a referral program can earn 86% more revenue? While we recommend elevating your digital marketing strategy with Houston SEO or social media

Design Your Houston Website For Search Engine Success

Did you know that, according to BrightEdge, “SEO drives 1000%+ more traffic than organic social media?” or that only “0.78% of Google searchers click on results from the 2nd page”? Ranking organically on search engines is a great way to get your name out there to your target audience without spending hundreds or thousands of dollars, but it may be difficult to figure out how or where to start with your Houston SEO strategy. In this article, our Houston marketing team offers insight on how

Elevate Your Digital Marketing Strategy With Photography

Visual media has a way of connecting the brand to the consumer. You’ve probably heard the phrase “a picture is worth a thousand words”. Here are 3 reasons why you should consider adding photography into your Houston digital marketing strategy.

Email Marketing Best Practices (Part 3)

Welcome to part 3 of our Houston marketing agency’s mini-series on email marketing best practices! 

In part 2, we discussed double opt-in, design, and some must-have elements for your email campaigns. In today’s post, we will primarily focus on content that keeps your email marketing blasts valuable and engaging.

Get Your Houston Business Vetted By Google–Consider Launching Local Services Ads

Google boasts a global search engine market share of 91.94%, so it’s no wonder that most people find new businesses they want to work with by running a Google search! It’s why Google Ads are such a great way to expand your business, and it’s why we place a lot of emphasis on your Houston SEO strategy. Now, there is yet another way to leverage Google to get your business found by interested, high-quality leads. 

Graphics Complement Your Houston Digital Marketing Strategy

Graphic design is clearly regarded as an offline means of marketing your business, but did you know that it can actually benefit your digital marketing strategy as well? In this article, our Houston marketing company breaks down 3 ways high-quality graphic design can both complement and elevate your digital marketing efforts. 

Houston Marketing Client Highlight: Estek International is Helping Small Businesses Help the Economy

Estek International is offering COVID-19 loan assistance to small businesses in all industries. In this troublesome time, business owners need to work especially hard to keep their businesses running, and sometimes the best way to do so is by seeking loans.

Loan Assistance During COVID-19

Now that the Senate has unanimously approved the $2 trillion Stimulus Package, the House is expected to pass the bill today. In the meantime, many people are already starting the tedious application

Houston Marketing Client Update: Advanced Fences (Interview)

Although we launched Advanced Fences' website at the beginning of the year, we decided to interview one of the owners, Brian, to see how their business is doing, especially during COVID-19. Advanced Fences is a Houston-based fencing company that specializes in designing, fabricating, and installing custom residential fences and gates, as well as commercial fences and gates. They also design and install driveway gates.

When we started working together, our Houston marketing strategists

Houston Marketing With Facebook Ads Versus Google Ads

If you run a Houston business and are ready to take it to the next level, then you should consider amplifying your digital marketing strategy with Facebook and/or Google Ads. In this article, our Houston marketing team will discuss how both methods compare and which might be better for generating leads for your business.

Houston SEO Is Critical To Your Business's Success

Houston SEO, which stands for Search Engine Optimization, is the practice of driving traffic to your website organically. Organic traffic means “natural” in the sense that a prospect typed something into a search query while looking for a business to buy from and found your website in their search without the need to advertise yourself. Though considered an outdated digital marketing tactic by many, SEO is actually a powerful addition to your digital marketing strategy, and it’s here to stay as

Houston Video Marketing: What is it and How to Successfully Incorporate it in Your Houston Marketing Strategy

If you aren't that familiar with the concept of video marketing, you’ve certainly witnessed it. Video marketing takes place on all of the major social media platforms, such as YouTube, Facebook, Instagram, and even Twitter. Today we'll discuss Youtube and Facebook.

What is Video Marketing

Video marketing is the use of videos to market your product or service by increasing user engagement on the social media channels your Houston SMB brand is active on. 

By incorporating video into your

How Houston Businesses Can Optimize Their Website

For just about any business, a great website may be the deciding factor between someone becoming a customer of your business or your competition. A great website, however, entails a lot more than it used to.

A Great Website Helps Your Houston SEO Ranking

This has more to do with quality than it does with color and design, although that also plays an important role. At INFINI Marketing in Houston, we design websites for our clients in order to build their brand, but also so they can be found