Client Overview
Operation Get Fit is a Houston-based health and wellness company committed to helping corporations instill and encourage healthier habits so that their employees can experience their best lives as the best versions of themselves. While Operation Get Fit has a history of positively impacting the community, they sought INFINI Marketing’s help to take their business to new heights through our personalized digital marketing services.
The Challenge
Operation Get Fit is a Houston-based health and wellness company dedicated to helping corporations instill healthier habits in their employees. Despite their history of community impact, they faced several hurdles in reaching the next level of business growth:
- Expanding their reach to a broader corporate audience.
- Establishing a clear brand identity that communicated their "fiery passion" for wellness.
- Creating a seamless digital experience that worked across all mobile devices.
- Generating highly-qualified leads through competitive digital search landscapes.
INFINI's Impact
We partnered with Operation Get Fit to amplify their contagious energy through a vibrant, brand-driven digital strategy. By launching a mobile-compatible website, executing high-performance Google Ads, and implementing a consistent Houston SEO and blogging roadmap, we successfully increased their visibility. This collaborative approach has generated qualified leads and established a professional digital presence that matches the team's incredible spirit.
Services Provided
Identifying Operation Get Fit's Brand
Mobile Compatibility Website Design
Considering the fact that the vast majority of people browsing the internet do so on their phones, it is essential for any website we design to be mobile compatible. Throughout the design process, our Houston web designers created a layout that works seamlessly on various screen sizes, including tablets.
Social Media Management
Social media is a powerful tool for increasing brand awareness and engagement. Through close collaboration, we created social media pages for Operation Get Fit and regularly post to them. Our posts include:
- Staff spotlight
- Services
- Events
- Health and wellness tips
- Motivational posts
Google Ads Management
Striving for faster-paced growth, Operation Get Fit chose to begin Google Ads campaigns with INFINI Marketing. We agreed on their budget and executed a number of campaigns complete with competitive keywords, careful monitoring, and continuous optimization. After a brief period of watching the ads and fine tuning them, we began generating highly-qualified leads that will help Operation Get Fit reach its growth goals!
Houston SEO For Increased Visibility on Health and Wellness Search Queries
SEO is often overlooked as outdated, but it’s as powerful as ever. While SEO is a digital marketing strategy that takes some time to kick in, you can think of it as something that needs to be allowed time to age. The sooner you begin with Houston SEO, the better. As you do SEO consistently, it will raise your website’s SEO rank, allowing it to appear on page 1 of Google and other search engines. The same is true for Operation Get Fit. We began with blogs as soon as we started building her website.
Branded Blogging
Most of the time you run a Google search, blog posts appear as the answer to your query. To stand out, we incorporate Sandi’s energetic branding into all of our blogs. This ensures they are unique, valuable, and strengthen her brand as time goes on. All of our posts are also shared to social media, which can boost traffic to her website and contribute to her SEO ranking.
Breaking Down
Houston Corporate Wellness Barriers
The team at Operation Get Fit has incredible energy and we have great admiration for their purpose. By combining their passion for spreading the joy of exercise and overall health with our commitment to impacting the world one business at a time, this has been a highly collaborative and rewarding partnership. Operation Get Fit is well on its way to making bigger changes and we couldn’t be happier for them!
