When a business first opens its doors, the primary goal is to be prepared in every aspect for the first customers. From the outside of the business to the inside, presenting customers with a strong sense of professionalism provides them with a sense of security in your company. Professionalism in everything that a business does translates to customer satisfaction, trust, and brand loyalty. For this reason, the design and functionality of your website and overall online presence should exceed, or at least match, the professionalism of your brick and mortar establishment.
Most consumers visit a company’s website long before they visit the business itself. Showing them a sleek and well-constructed online business promotes the idea that your actual business is constructed and executes its business on the same high-performing scale.
Why Website Design and Function Matter
Your website is your business online. It is the face of your franchise and if that face is ugly and disoriented, it will not bode well for your financial returns. Investing in your online business has become just as important, if not more important than your physical business. Many businesses have moved their sales options to online; therefore, if buying and receiving a service or product through the website is a headache, then those customers will choose a company that will provide a more seamless sales experience. Your company’s service isn’t strictly physical; it has become and will remain digital as well.
When a customer visits your business website it should be very easy to navigate, regardless of the amount of pages. There are countless websites where businesses have expanded and evolved and have grown their website accordingly. The problem is that not much thought goes into this expansion and the online business begins to become cluttered and nearly impossible to navigate.
Customers aren’t typically the most patient. Customers hate long lines and they really don’t like errors being made while trying to purchase a product. Some will leave before making a purchase, and those who stay will most definitely make a complaint. There is no difference between in-store customers and online customers. If your website is underperforming from a speed perspective, then your business will run into higher bounce rates, which means traffic is leaving your site before you have the chance to greet them with the homepage. Customers will leave and find another service or product provider. In fact, most consumers will abandon a website if it takes more than three seconds to load. Your online business is about design, speed, and efficiency. Suffering in any of those categories will cause your traffic to decrease and will have the same impact on your revenue.
Invest in Your Website Design
So much of today’s business productivity stems from the consumer’s online experience. For this reason, creating a professional and easy-to-navigate website has become imperative to a company’s current and future success. At INFINI Marketing, we understand that website design aren’t made to just be beautiful. They are built to introduce the business to the customer, help the customer understand the business’s service and product, and simplify the end result, which is making a purchase.
Our Houston marketing team’s goal is to make sure that every aspect of your online business runs smoothly and that you are provided with the best opportunity to achieve success within your company. Don’t lose out on potential customers or create a negative reputation due to a lagging or underperforming website.