With over 2.7 billion active users, Facebook is the social media platform of choice for businesses that wish to connect with their customers. With so many users, advertising on Facebook is also quite appealing–perhaps even more so than on Google Ads, depending on your business’s unique goals.
With our social media advertising expertise, our Houston marketing agency can ensure that:
- Your Facebook ads hyper-target your intended audience
- You can re-target users who previously showed interest
- Your advertisements are easily and continuously improved
Hyper-Targeting Your Audience With Facebook Ads
Facebook Ads are unique in that they allow businesses to hyper-target their ads. Hyper-targeting is an advertising strategy in which you study your target audience and gain a better understanding of who they are as individuals. Rather than targeting ads based on gender, age, zip code, and profession, hyper-targeting takes it a step further and relies on psychographic segmentation. Psychographic information includes hobbies, beliefs, interests, and other factors that make up your target audience’s personality. This approach to advertising is known to encourage more conversions because the audience that sees your ads is all the more likely to be genuinely interested in your product or service.
Re-targeting Your Audience
Re-targeting is another advertising strategy that our Houston marketing agency excels at. With our Lead Intelligence Tracking (LIT) System, we can track how and when your visitors found you. If they have been to your website, for example, but simply glanced around and didn’t complete an action, our LIT System lets us know. This usually occurs when visitors don’t know you or your brand well-enough. Because they haven’t had a chance to determine whether your brand is trustworthy enough, they simply choose not to act. With Facebook advertising, you can target anyone who has visited your Facebook page or your website but never completed an action. When they see more of your ads, they are far more likely to convert because they will learn more about you with each new advertisement you see.
Facebook has impressive analytics that other advertising platforms don’t. Our Houston marketing agency recommends sharing multiple advertisements at the same time, as this allows us to determine which ones perform the best. Based on the analytics we retrieve, we can use this valuable information to further improve your hyper-targeted ads, ensuring a favorable ROI and qualified leads that are more inclined to convert.