Lead Intelligence Tracking (LIT) System
Houston Marketing campaigns involve a great deal of time, resources and finance investments from businesses. Oftentimes, it's difficult to measure the effectiveness of these campaign strategies and efforts due to a lack of accurate metrics.
With INFINI's proprietary Lead Intelligence Tracking (LIT) System, businesses can accurately track and measure their marketing campaigns to see which ones are succeeding and which ones are failing to generate quality conversions.
Tracking Conversion Types:
- Passive Conversions: lower quality and more inquiry types of leads from calls or contact forms. May not always be aware of what they are looking for or what they specifically need.
- Active Conversions: highest quality who know what they need and want and who are actively seeking information on a product or service. They are ready to commit to a purchase.
How LIT Can Help
With INFINI's LIT System utilitizes multiple tools to identify and determine what, where and how the leads are being generated from websites and advertising platforms:
- What: total conversions, rate of conversions and cost per conversion
- Where: Google, Yelp or Facebook
- How: purchse, sign ups, phone calls or quote requests
INFINI's Lead Intelligence Tracking (LIT) System is an indespensible tool for any business that is or wants to utilize or measure their online marketing campaigns.
Schedule a consultation to set up a free trial.