Welcome to the official blog of INFINI Marketing! Read on for insightful posts on industry trends, best practices, and the latest marketing news. Elevate your strategies and empower your brand in the ever-evolving digital landscape.
Five star reviews are extremely valuable for your business (even four stars are very valuable). If you have recently started your Houston business, then you need to have a plan of action to accumulate these reviews, whether on Google, Facebook, or Yelp. If you have been in business for quite some time and are low on reviews or have been negligent about the importance of reviews, then we at INFINI Marketing highly recommend you start bringing those in quickly.
There are countless free business listings and there are countless free social media platforms. Yelp happens to be a combination of the two. But what is it about Yelp that makes it stand out? More importantly, can Yelp really help your Houston business? Yelp started around 2004 and has had 135 million reviews left for businesses around the world. It’s a global phenomenon, for sure, which has forced Facebook and Google to get on board with their own reviews. Despite the media giants trying to
When a business launches, there is typically so much excitement and so much to do that owners, executives and the managerial staff can hardly see their hands in front of their faces. Business moves at light speed. But vision enables business to slow down. This is because vision enables you to see far enough ahead at what is coming that the present chaos seems a bit more ordered.
It is most beneficial for a business owner to know the next step in their
To quote Shakespeare, “What’s in a name?” Is it really that important to have a great name for your business? According to Billy Shake, the name isn’t nearly as important as many would think. Much like Juliet didn’t care about Romeo’s last name, consumers are more interested in your product or service than in your name. In business, the customer’s satisfaction makes the name.
As we mentioned in a recent post about ugly logos, it also isn’t that important that you nail
Not every business owner thinks the same. Regarding profits and success, they all work to make money and to succeed. But these are all at different levels, and typically it comes down to how far the entrepreneur wants to go with their success. Of course, we all wish that business simply started at the level of success and you only had to decide how much success you wanted. But it’s never that easy. When it comes to making a brand identifiable, there are four different locale extensions: local
This Christmas season, if you take a moment to go just about anywhere there’s a business, you’ll discover how well a business plans ahead for the biggest season of the year. Some plan way in advance and some plan in the spur of the moment. A good place to check out a plethora of marketing is in the mall. There are countless stores, all selling something different (typically), and all with their specific holiday marketing pushes. Consider the clothing stores. Not only do they have to plan their
As we discussed in our last blog post, changing your business logo is not a problem. At least, it shouldn’t be a problem if you go about the change systematically. Remember the logo-change questions we answered last time. If you find yourself in those categories, then abide by those guidelines and your business won’t falter. In fact, chances are (if done correctly) your business should see a positive return. There have been plenty of big businesses that have made changes to their logos over the
Is it possible for a company to change its logo, but keep its brand? The simple answer is yes. But that’s just the answer. The process behind that simple answer is very complex. As a Houston marketing company, we understand and foresee the issues that come with changing a business logo. Before making major changes to the item that represents your business, you need to take a bird’s eye view on your logo and the rest of your brand management aspects. There are several questions you need to ask
Not trying to play Captain Obvious here, but there is about two months left in the year. This is not a calendar update. This is a marketing budget update alert. This is what everyone calls the holiday season (whether you celebrate the holidays or not). During the months of November and December, consumers increase their spending dramatically. With each passing year, the spending increases by the billions. Just take a look at the graph assembled by the National Retail Federation dating back to
It seems to be a pretty honest mistake. You put a lot of effort into starting your business: business loan, the building, computers, security system, and accessories. But just because you have built it, doesn’t mean customers or clients will show up. We call this "The Field of Dreams Effect" (clever, huh?).
When business owners unfurl their banner revealing “We’re Open!”, it doesn’t always translate into the onslaught of customers
In our most recent blog post, we discussed the level of importance behind logos. There are some who make too much of logos and those who don’t make enough about logos—both to their detriment. So if it does matter how the logo looks, are there any successful companies with ugly logos? More importantly, can your company be successful with an ugly logo? The short answer for both of these questions is yes. There are plenty of businesses that have had success with ugly logos. Here are just a couple
INFINI Marketing is a Houston-based marketing company committed to creating customized marketing strategies for businesses in any industry. Each of our personalized marketing strategies emphasize a brand-first approach to expanding businesses, are continuously optimized, and show undeniable results. Let’s impact the world together, one business at a time!
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