Houston Marketing
SEARCH ENGINE OPTIMIZATION (SEO)
Achieving the top of Google rankings requires high quality unique content, web design and social media buzz.
The goal for SEO, otherwise known as Search engine Optimization, is to place your company’s website at the highest possible rank on search engines such as Google, Bing, and Yahoo! Some mistakenly believe that SEO is dead, but without good SEO, your potential customers will have a very hard time finding you.
Houston SEO With INFINI Marketing
There is a lot that goes into SEO, which is why it is crucial that you work with a reputable company that understands the ins and outs of Houston SEO. When INFINI creates an SEO strategy for your business you will see:
Your SEO rank Steadily Improving
Purposeful SEO-friendly Content
White Hat SEO Practices as a Google Partner Marketing Agency
Steady Houston SEO Rank Improvement
At INFINI Marketing, we keep an eye on your website to ensure its continuous performance. One of the keys to improving your SEO rank is making certain your website is seen as active by visitors, by Google, and by other search engines. Your website is considered “active” when it is regularly updated, which can be achieved through blogging, social media, and/or creating ads. However, for these tactics to work, you have to rank for competitive keywords–keywords that are relevant and well-searched by your intended customers.
When you use the right keywords, you’ll bring in qualified traffic that is more likely to become your customer. We’ll even determine those keywords for you. All of this lets your customers, as well as search engines, know that your business is continuously expanding.
Purposeful SEO Content
Once we have your keywords, it’s time to write content that incorporates those keywords. As Houston SEO experts with an in-house content writing and branding team, we are able to write your website content for you so you don’t have to. The content we write honors your Houston business’s brand image while also utilizing strategic keywords and signaling to search engines that your website is active.
Our creative content will provide you with SEO that works for real people and search engines. Creating for both puts you ahead of the game and fresh, valuable content is what increases conversions and turns customers into loyal advocates.
Working with a Google Partner Marketing Agency
There are two kinds of SEO practices: Black Hat SEO and White Hat SEO.
Black Hat SEO
Black Hat SEO refers to the old methods of Houston SEO, like keyword stuffing, link stuffing, and cloaking. These methods are considered cheating, so over the years Google and other search engines have fine-tuned their algorithms to make it harder for websites to perform well. This is their way of making sure that only the best, more relevant results are provided to a searcher at any given time.
White Hat SEO
Compared to Black Hat SEO, white hat SEO refers to optimization techniques and strategies that improve your search rankings with integrity. This involves providing unique content, legitimate link-building, relevant meta data, and proper keyword research.
As a Google Partner marketing agency based in Houston, we are well versed in meeting search engine criteria, so you can rest assured that your website follows White Hat SEO guidelines at all times and you won’t get penalized.
Local SEO Premium Pack
In addition to professional website design, SEO is a great way to make your website more visible to your target audience. When you upgrade your marketing strategy with our Houston marketing agency, we will ensure your business reaches page 1 on search engines in the local area within a year as long as the following criteria are met:
Your website is built by INFINI and is updated with 4 blog posts per week
Local areas are defined as a suburb in the Greater Houston Area (Sugar Land, Katy, The Woodlands, Missouri City, Stafford, etc.)
Although we don’t offer refunds for our Local SEO Premium Package, if for any reason your website does not land on page 1 within a year, we will continue to work to achieve this at no additional fee.
To INFINI And Beyond
INFINI Marketing is a Houston-based marketing company committed to creating customized marketing strategies for businesses in any industry. Each of our personalized marketing strategies emphasize a brand-first approach to expanding businesses, are continuously optimized, and show undeniable results. Let’s impact the world together, one business at a time! If you’re ready to set your trajectory, please contact us. We would love to join your journey.
