Houston Marketing

SEARCH ENGINE OPTIMIZATION (SEO)

Achieving the top of Google rankings requires high quality unique content, web design and social media buzz.

The goal for SEO, otherwise known as Search engine Optimization, is to place your company’s website at the highest possible rank on search engines such as Google, Bing, and Yahoo! Some mistakenly believe that SEO is dead, but without good SEO, your potential customers will have a very hard time finding you.

Houston SEO With INFINI Marketing

There is a lot that goes into SEO, which is why it is crucial that you work with a reputable company that understands the ins and outs of Houston SEO. When INFINI creates an SEO strategy for your business you will see:

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Your SEO rank Steadily Improving
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Purposeful SEO-friendly Content
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White Hat SEO Practices as a Google Partner Marketing Agency

Steady Houston SEO Rank Improvement

At INFINI Marketing, we keep an eye on your website to ensure its continuous performance. One of the keys to improving your SEO rank is making certain your website is seen as active by visitors, by Google, and by other search engines. Your website is considered “active” when it is regularly updated, which can be achieved through blogging, social media, and/or creating ads. However, for these tactics to work, you have to rank for competitive keywords–keywords that are relevant and well-searched by your intended customers. 

When you use the right keywords, you’ll bring in qualified traffic that is more likely to become your customer. We’ll even determine those keywords for you. All of this lets your customers, as well as search engines, know that your business is continuously expanding.

Purposeful SEO Content

Once we have your keywords, it’s time to write content that incorporates those keywords. As Houston SEO experts with an in-house content writing and branding team, we are able to write your website content for you so you don’t have to. The content we write honors your Houston business’s brand image while also utilizing strategic keywords and signaling to search engines that your website is active. 

Our creative content will provide you with SEO that works for real people and search engines. Creating for both puts you ahead of the game and fresh, valuable content is what increases conversions and turns customers into loyal advocates.

Working with a Google Partner Marketing Agency

There are two kinds of SEO practices: Black Hat SEO and White Hat SEO.

Black Hat SEO

Black Hat SEO refers to the old methods of Houston SEO, like keyword stuffing, link stuffing, and cloaking. These methods are considered cheating, so over the years Google and other search engines have fine-tuned their algorithms to make it harder for websites to perform well. This is their way of making sure that only the best, more relevant results are provided to a searcher at any given time.

White Hat SEO

Compared to Black Hat SEO, white hat SEO refers to optimization techniques and strategies that improve your search rankings with integrity. This involves providing unique content, legitimate link-building, relevant meta data, and proper keyword research.

As a Google Partner marketing agency based in Houston, we are well versed in meeting search engine criteria, so you can rest assured that your website follows White Hat SEO guidelines at all times and you won’t get penalized.

Backlinks Service for SEO

 A backlinks service is a specialized approach to search engine optimization (SEO) that focuses on acquiring high-quality backlinks from reputable websites to your own. Search engines like Google consider these links as "votes of confidence." The more high-quality websites are linking to your content, the more authoritative and trustworthy your website appears to search engines.

Domain Authority and SEO Optimization

 Domain authority is a measure of how reliably a website is perceived. A higher domain authority indicates a stronger, more authoritative website. When authoritative websites link to your content, it can positively impact your website's domain authority, enhancing your overall SEO ranking.

Toxic Backlinks Bring Down SEO Rank

 Toxic Backlinks are links from low-quality or potentially harmful websites. These links can have a detrimental effect on your website's SEO and reputation. These links can have a detrimental effect on your website's SEO and reputation.

Disavowing Toxic Backlinks

 Disavowing is the process of telling search engines not to consider specific backlinks when evaluating your website's SEO. This is typically done through the Google Disavow Tool. Disavowing toxic backlinks is essential to protect your website from potential penalties due to association with spammy or harmful websites.

Potent and Cost-Efficient Backlinks

 One backlink from a high Domain Authority website can cost up to $300. However, there is a better and more cost-efficient alternative that INFINI Marketing implements to obtain good backlinks and disavow bad ones. By availing our Backlinks Services, you can enhance your website's visibility and position your business as a trusted leader in your field.

Local SEO Premium Pack

In addition to professional website design, SEO is a great way to make your website more visible to your target audience. When you upgrade your marketing strategy with our Houston marketing agency, we will ensure your business reaches page 1 on search engines in the local area within a year as long as the following criteria are met:

Your website is built by INFINI and is updated with 4 blog posts per week

Local areas are defined as a suburb in the Greater Houston Area (Sugar Land, Katy, The Woodlands, Missouri City, Stafford, etc.)

Although we don’t offer refunds for our Local SEO Premium Package, if for any reason your website does not land on page 1 within a year, we will continue to work to achieve this at no additional fee.

To INFINI And Beyond

INFINI Marketing is a Houston-based marketing company committed to creating customized marketing strategies for businesses in any industry. Each of our personalized marketing strategies emphasize a brand-first approach to expanding businesses, are continuously optimized, and show undeniable results. Let’s impact the world together, one business at a time! If you’re ready to set your trajectory, please contact us. We would love to join your journey.