Houston Marketing

Case Study


Who Is Operation Get Fit?

Operation Get Fit is a Houston-based health and wellness company committed to helping corporations instill and encourage healthier habits so that their employees can experience their best lives as the best versions of themselves. While Operation Get Fit has a history of positively impacting the community, they sought INFINI Marketing’s help to take their business to new heights through our personalized digital marketing services.

Services Provided: Branding, Website Design, Social Media, Google Ads

All About Operation Get Fit

Identifying Operation Get Fit’s Brand

When meeting with Sandi Johnson, owner of Operation Get Fit, we instantly recognized a fiery passion for health and wellness–not to look a certain way, but to feel a certain way. As our marketing strategies are brand-driven, we spent time getting to know what she stood for and how that extends to her target audience. Together, we created the brand identity and messaging that was always within the spirit of her business, but not communicated as clearly as it could be.

Vibrant Houston Website Design For A Brand All About Living A Vibrant Life

Sandi and her instructors have this impeccable energy about them that is contagious. Their students thrive off of it as they go through their health and wellness journey. Closely collaborating with Sandi, we designed a vibrant, colorful website showcasing the personality tied to the brand.

Mobile Compatibility Website Design

Considering the fact that the vast majority of people browsing the internet do so on their phones, it is essential for any website we design to be mobile compatible. Throughout the design process, our Houston web designers created a layout that works seamlessly on various screen sizes, including tablets.

Social Media Management

Social media is a powerful tool for increasing brand awareness and engagement. Through close collaboration, we created social media pages for Operation Get Fit and regularly post to them. Our posts include:

  • Staff spotlight
  • Services
  • Events
  • Health and wellness tips
  • Motivational posts

Google Ads Management

Striving for faster-paced growth, Operation Get Fit chose to begin Google Ads campaigns with INFINI Marketing. We agreed on their budget and executed a number of campaigns complete with competitive keywords, careful monitoring, and continuous optimization. After a brief period of watching the ads and fine tuning them, we began generating highly-qualified leads that will help Operation Get Fit reach its growth goals!

Houston SEO For Increased Visibility on Health and Wellness Search Queries

SEO is often overlooked as outdated, but it’s as powerful as ever. While SEO is a digital marketing strategy that takes some time to kick in, you can think of it as something that needs to be allowed time to age. The sooner you begin with Houston SEO, the better. As you do SEO consistently, it will raise your website’s SEO rank, allowing it to appear on page 1 of Google and other search engines. The same is true for Operation Get Fit. We began with blogs as soon as we started building her website.

Branded Blogging

Most of the time you run a Google search, blog posts appear as the answer to your query. To stand out, we incorporate Sandi’s energetic branding into all of our blogs. This ensures they are unique, valuable, and strengthen her brand as time goes on. All of our posts are also shared to social media, which can boost traffic to her website and contribute to her SEO ranking.

Breaking Down Houston Corporate Wellness Barriers

The team at Operation Get Fit has incredible energy and we have great admiration for their purpose. By combining their passion for spreading the joy of exercise and overall health with our commitment to impacting the world one business at a time, this has been a highly collaborative and rewarding partnership. Operation Get Fit is well on its way to making bigger changes and we couldn’t be happier for them!

To INFINI And Beyond

INFINI Marketing is a Houston-based marketing company committed to creating customized marketing strategies for businesses in any industry. Each of our personalized marketing strategies emphasize a brand-first approach to expanding businesses, are continuously optimized, and show undeniable results. Let’s impact the world together, one business at a time! If you’re ready to set your trajectory, please contact us. We would love to join your journey.