Houston Marketing Client Update: Advanced Fences (Interview)

Houston Marketing Client Update: Advanced Fences (Interview)

Although we launched Advanced Fences' website at the beginning of the year, we decided to interview one of the owners, Brian, to see how their business is doing, especially during COVID-19. Advanced Fences is a Houston-based fencing company that specializes in designing, fabricating, and installing custom residential fences and gates, as well as commercial fences and gates. They also design and install driveway gates.

When we started working together, our Houston marketing strategists recommended that their marketing strategy should consist of graphic design, branding, website design, and digital advertising. Please read our interview below, where we discuss their initial difficulties as a business and how much they have grown from when we launched them in January until today.

Interviewing Brian of Advanced Fences

INFINI: How has business been during the pandemic?

Brian: It has been really difficult

INFINI: What is the most challenging part of running your business during this period?

Brian: The most challenging part is making sure people know we're open because everyone thinks that people in construction and fencing aren't working right now. 

INFINI: What have you done to overcome this challenging time?

Brian: We did everything we could. We started calling existing customers and asking for referrals. We also started with door knockers and of course, we also continued with our Google Ads.

INFINI: What was the most successful out of all of these efforts?

Brian: It was really a combination of everything. But the most important thing was getting the website up to date and have the messaging, which needs to be very clear. The message had to make it clear that even though we are still working, we are practicing social distancing and using PPE (Personal Protective Equipment)

INFINI: Did You Experience Success During COVID-19?

Brian: In the first couple of weeks, we lost about 1/3 of the business we were bringing in, but as the economy reopens, because of the marketing we're doing with you, our business has increased by 50% from the beginning of the year. We also have good customer reviews and one customer was extremely happy with us and our work. They thanked us and said the price was great, the process was seamless, and our quality of work was amazing. They were really pleased with our dedication as well because we worked through the rain to ensure we gave them the fence they desired in a timely manner. 

INFINI: With the economy reopening, how do you feel your business will perform?

Brian: This week is actually the busiest week we've ever had. Overall the prospect looks really bright and we're looking forward to experiencing continual growth. We'll definitely keep up our quality and pricing and continue with the marketing strategy we're utilizing right now.  

INFINI Develops Houston Digital Marketing Strategies for Companies Across All Industries

We're excited to hear about how much Advanced Fences has grown in the last few months, and it makes us feel so proud to see that they are expanding and we get to be right by their side. They have even decided to double their investment in marketing so that they can expand more and give more Houstonians the residential gates and fences, or commercial gates and fences of their dreams, ensuring Peace of Mind, Personal Space, and Self Expression. 

Using Google Ads in Addition to a Better Website Design to Expand Your Houston Business

Using Google Ads in Addition to a Better Website Design to Expand Your Houston Business

In today’s competitive market, great website design is a must, but while it certainly elevates your Houston brand, it is merely the starting point for your business’ infinite growth. Pairing your website with impactful advertisements on Google as part of your digital marketing strategy will help you reach more people, increasing both your leads and conversions.

What Are Google Ads and How do They Work?

Google Ads can get a little confusing, but simply put, Google Ads hyper-targets your audience. When you are watching television and a commercial comes on, it’s very disruptive and chances are you aren’t even in need of what is being advertised to you. Similarly, when listening to the radio, you may get extremely repetitive ads and still not be in need of the product or service. 

Google is different. Your ad will show only when someone is searching for the product or service you offer. This is much more effective because if the potential customer is searching for it, they are already prepared to buy your product/service. In addition to your ads only being shown to those who are looking for your services, you’ll pay only when someone clicks on your ad. This helps keep costs down and gives you a much better idea of how effective your ads are. 

How a Fantastic Website and Google Ads Expand Your Houston Business

Now, whether someone who saw your ads buys a product or service from you or a competitor will depend on your sales team and your overall marketing strategy, which is where your website design and functionality comes into play. 

Website Design

Your website should be optimized for different devices, but more importantly, it should be optimized for conversions. This means that your website should clearly state your phone number and also offer a form that visitors can fill out. When someone calls or your form is filled, this is considered a conversion. An outdated website may not have these capabilities, though, which is why it’s crucial you modernize it. If you’re interested in learning if you should improve your website, please contact us for a free 30-minute website audit via video conference.

Google Ad Performance

When we create your Google Ad, we have to determine what your goal is. Do you want a purchase, a website visit, a phone call? Once we determine this, we also have to ensure that the landing pages are engaging. The landing page is the webpage that users will arrive on once they click your ad. If this is informative and attractive, it’s much more likely to encourage leads and conversions.

INFINI Marketing Helps Houston SMB’s Generate More Leads and Conversions

Through our custom marketing strategies, which consist of website design, Google ads, Houston SEO, and more, we are able to proudly expand your Houston business. If you would like some guidance and wish to expand yours, please contact our marketing strategists. We look forward to infinitely growing your business.

custom responsive website design for desktop, laptop, tablet, and phone

Now is a Great Time to Clean Up Your Houston Business Website

In our previous blog, we discussed the right way to continue marketing your Houston business during COVID-19. Social distancing gives business owners an opportunity to reflect on their brand and dedicate a little more time to refining it. Because strong brands allow themselves to grow, now is a good time to create that opportunity for yours.

How Does an Upgraded Website Help Your Houston SMB Brand

A website is necessary because it helps potential customers learn more about your brand, product, and service. However, there is far more that a stellar website design can accomplish as part of your marketing strategy. 

For example, with the right colors, you will be able to evoke a certain emotional response from your target audience. With the right layout, visitors will gain a general idea of what your business stands for, but then they will also have the chance to know more details about you by exploring the other webpages on your site.

A beautiful, active website also lends itself to improving your Houston SEO ranking. It’s not enough to simply have a website on the world wide web; today, your Houston website needs to be mobile and tablet compatible so that search engines, like Google, are able to show your website to more searchers. Additionally, a well thought out website utilizes competitive and searchable keywords, and also offers a blog/news page where visitors find valuable information. Read our article on why all businesses should blog to learn more about why this is essential.

How Does INFINI Marketing Clean Up an Old Houston Website and Make it Impactful?

We Take the Time to Listen to What You NEED

It’s easy to think about all the bells and whistles that a custom website offers, but our Houston marketing strategists take the time to speak with you about your brand, your goals, and what you need in order to achieve them. We’ll also be sure to understand what your main selling points are and why you believe your target audience should choose you over the competition. And don’t worry, our Houston web designers will happily show you some extra features that are both cool and beneficial. 

We’ll Optimize Your Website For Conversions and Search Engines

Using our Houston SEO expertise, we will make sure your site is set up to rank on Google. With regular updates, such as through blogs, we can help your brand reach more searchers. While they browse your site, we will also offer a contact form so we can track your leads and help you remain in contact with them.

Entrust INFINI With Your Houston Website Design and Marketing Needs

If your SMB is in need of a clean, fresh, and updated website, then please contact our marketing strategists. Together, we can decide what website features may not be working for your brand and fix them so you get the most out of your site and expand your business. 

How to Continue Marketing During COVID-19, The Right Way

How to Continue Marketing During COVID-19, The Right Way

In this uncertain time, family members are worried about one another, and some businesses have had to turn to online alternatives. Other businesses, however, have had to lay employees off or shut down altogether.

When it comes to the Houston businesses that are still able to operate like normal, they may be experiencing a severe slow-down. Maybe they haven’t had any new leads, or maybe customers have parted ways with them because they could no longer afford their product or service. It is because of this, though, that keeping up your marketing efforts during COVID-19 is crucial.

Why Is Marketing Necessary During COVID-19

Let’s go back to the basics. Why is marketing necessary in the first place? Marketing is how companies communicate with their current customers and potential customers. It’s how they’re able to identify and anticipate customers’ needs in order to fulfill them, and it’s the primary way for any business to generate leads.

As we enter an economic recession, let’s remember the power of small businesses. According to JP Morgan Chase, 99 percent of America's 28.7 million firms are small businesses, and according to the SBA, those small businesses are responsible for generating 44% of our economic activity. It’s up to small business owners (so long as they’re able to operate) to not only provide for their families and help employees do the same, but to also help the economy as much as possible. 

We do this by continuing our efforts to bring in business in our current circumstances. We shouldn’t be greedy by any means, but we still have to try our best to help our country get back up on its feet when the time comes. How can you bring in business if you’re no longer communicating with your target audience?

Tips For Continuing Houston SMB Marketing

With that said, here are some tips we recommend you keep in mind if your small business plans to keep up with digital marketing efforts. 

Tip 1: Use Social Distancing as an Opportunity, But Don’t Exploit or Undermine COVID-19

Social distancing means we can help you focus on improving your brand messaging, website design, and current marketing strategy. It’s easy to forget to nurture your brand when you’re hyper-focused on nurturing your customers. 

Tip 2: Continue With Digital Advertising 

As a Google Partner, our Houston marketing agency knows that Google Ads functions by demand. If no one is searching for your type of business, you won’t be charged. So continue your Google Ads, as it is an effective way of driving website traffic.

Tip 3: Be Compassionate

Above all, compassion is the only way anyone gets through adversity. Always exercise compassion and remember that, at the end of the day, businesses and customers are all human, and humans connect based on values and familiarity. We’re in this together. 

Why Our Houston Business Marketing Launch Package Is Perfect For Startups

Why Our Houston Business Marketing Launch Package Is Perfect For Startups

Have you just started your new Houston business and wish to stand out? Maybe you are in need of a website and know exactly what you want to say on it, but you’re not sure how to make it compelling and engaging. If that’s the case, we can help!

INFINI Marketing offers a Website Launch Package for only $149 a month. With this package, your Houston startup will receive a stunning website that showcases the best of your brand and serves as a vehicle for the rest of your digital marketing efforts, getting your business off the ground so you can take it to all-new heights. 

Why Should Your Houston Startup Purchase a $149/month Website?

It only takes 0.05 seconds for your website visitors to determine whether they like your site (and branding) or not. 57% of Internet users will not recommend a business if their website doesn’t look nice and function well on mobile. Our team of Houston web designers will make your website stunning right off the bat so your brand is immediately well-represented.

What Comes in a $149/month Website Launch Package?

While you will be responsible for the content you wish to put on your website, we will use this content to create:

A Vibrant Homepage

Your homepage is the first thing visitors see, so, naturally, it must be attractive and offer the big picture of your business in a manner that isn’t overwhelming. It highlights your Unique Selling Propositions (USPs), which are the main reasons why a lead should become your customer instead of the competition’s.

Another important page that helps your website stand out is the About Us page. Every business has a different story, and as humans, we connect with people who have similar stories, beliefs, and interests. The About Us page is your chance to share WHO you are in greater detail so that it encourages your visitors to resonate with your brand.

Informative Products/Services Pages 

Once your customers know your story and purpose, they will want to know all about the products and services you offer. These pages will further educate your visitors about what your brand has to offer and will be a great way to make your website Houston SEO-ready.

In addition to these pages, we also prepare the following:

  • A Contact Us page with contact form 
  • Google Analytics Website Tracking
  • Call to Action on each page
  • Mobile First
  • SSL Security
  • 10 Stock images
  • HTML5 W3C compliant
  • Speed Optimization
  • Lead Intelligence Tracking (LIT) System ready
  • Blogging system ready
  • Content Management System
  • E-commerce system ready

High-Quality Houston Website Design by INFINI Yields High-Quality Results

By boasting an impactful, mobile-friendly website, your potential customers will know exactly who you are, encouraging them to connect with you. Above all, we make absolutely certain that your new website is scalable. When your business grows, it will be easy for us to tweak the current content and make your site as robust as it needs to be in order to support your new needs and goals. If you are interested in our Website Launch Package and ready to get your business off the ground, then please contact our Houston SMB marketing team to get started.

INFINI Marketing - Houston Marketing

At INFINI Marketing, the team combines our talent and expertise in Branding, Technology, and Digital Marketing in order to help you expand your business. We ensure the strategy we develop for you is holistic and scalable so that as your business expands, your strategy can, as well.

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