How Houston Businesses Can Optimize Their Website

How Houston Businesses Can Optimize Their Website

For just about any business, a great website may be the deciding factor between someone becoming a customer of your business or your competition. A great website, however, entails a lot more than it used to.

A Great Website Helps Your Houston SEO Ranking

This has more to do with quality than it does with color and design, although that also plays an important role. At INFINI Marketing in Houston, we design websites for our clients in order to build their brand, but also so they can be found on search engines and generate leads.

Search Engine Optimization (SEO) is how companies are found in search engines, such as Google or Bing. The way it works is by “bots” regularly scouring through your website and then storing the info they gather in what is called a search index. When someone conducts a search relating to what your website offers information on, the bots will deliver your website as a result. If you are just starting out, though, you will likely not show up on the first page of Google search results. Good SEO practices, however, will help improve your rank so you can eventually appear earlier in results.

How to Optimize Your Houston Business Website

In order to improve your SEO rank, it’s important to be absolutely certain that your keywords are relevant and well-searched so you have a chance at appearing in relevant query results.

Our marketing strategists make sure to develop sitemaps, which help search engines better index your website so when it comes time to posting content, your website becomes that much more popular and valuable. When it’s time to post content, we do this in the form of monthly blogs that offer valuable information and encourage leads.

Regularly updating your website helps improve your search ranking, so long as the content isn’t flagged as spam. Keyword stuffing is one of the main reasons websites are flagged as spam. It’s a practice in which your webpages and blogs become repetitive by using too many keywords or by throwing in keywords that are not relevant to the context. It’s imperative that your content be written for humans, not the bots.

Trust Our Houston Marketing Agency to Optimize Your Website

With our SEO and web development experts, we ensure that only the best practices are followed so your brand is well represented and you aren’t penalized by search engines. If you would like help implementing a powerful website that will improve your SEO rank, then please contact our marketing strategists. We look forward to expanding your business.

The Houston Business Owner's Guide to Success on Yelp (Part 1)

The Houston Business Owner's Guide to Success on Yelp (Part 1)

Yelp has taken the world by storm. Today, it is one of the primary ways people find new places in the city or in their own neighborhood. It’s a super tool that connects customers to business owners, which is why you must help Yelpers find your business. Here’s Part 1 of our simple step-by-step guide for being successful on Yelp.

Step 1: List and Claim Your Business

To add your business on Yelp, go to Yelp for Business Owners and sign up. Yelp will review and then notify you of your approval.

In some cases, a customer may write a review for your business without you having first created a business page. In this case, you can easily claim your business by searching for it and going to the page.

Step 2: Create a Compelling Business Profile

Customer experience is a key factor in a successful business marketing strategy, and both branding and customer retention at your physical location. The same applies to your online presence. Double-check that all fields relevant to your customers are correctly filled in.

Photos are a great way to make your profile more compelling. We offer photography services so that you have stunning, high-quality photos to showcase your best brand image. If you’re in the restaurant industry, for example, we can capture and upload a few beautiful images of your menu items. We also recommend uploading team images so new customers are able to match a face to your business.

Step 3: Encourage Reviews

Great customer reviews help increase your average rating on Yelp, and new customers are always going to look into the businesses with the best reviews. Although you cannot pay for positive reviews, you can certainly encourage your regulars to leave them. Additionally, offering great customer service to first-time visitors and ensuring they are happy with their visit will allow you the opportunity to kindly ask them to leave a review as well.

Step 4: Respond to Comments–Both Good and Bad

Try as you might to have a great product/service, some people may simply not be fans, and that’s okay. To solve this, we offer reputation management. Through reputation management, we respond to negative reviews in such a way that ensures they don’t harm your brand.

Our Houston Marketing Strategists Can Help You Build a Powerful Presence on Yelp

If you would like to establish a strong presence on Yelp, please contact our marketing strategists. We will help you stand out from the competition by creating an impactful page and reputation. Together we can expand your business.

How Social Media Marketing Can Grow Your Houston Business

How Social Media Marketing Can Grow Your Houston Business

Social media has changed marketing. What was meant to be for fun and serve as a way to communicate with our peers turned into a powerful business tool. As a result, companies have learned to take advantage of the many capabilities that social media offers. This has come to a point where social media is now a key player in a successful digital marketing strategy. Each social media platform serves a different purpose, and although some brands are present on all social networking sites, each platform has its strengths. So, should your company establish a social media presence? Absolutely. Here's why.

Everyone Uses Social Media, Including Your Customers

Today, society expects most people to have at least one form of social media. In fact, it's quite rare to meet someone with zero social network presence. Because you do, in fact, have customers online, social media is a great way to get in touch with your target audience and foster a relationship with them.

Advertising Through Social Media

Advertising to your target market through social media is one of the greatest features it offers. It allows for “hyper-targeting” your customer because you can easily show up in their newsfeeds by selecting triggers that relate to their hobbies, interests, and behaviors. Additionally, you can incorporate metrics to better understand the results of your campaigns.

Let Your Target Audience Keep You In Mind

Another good reason to be active on social networks is that, once you gain followers (potential customers or current customers), you can easily stay at the forefront of their mind by regularly posting interesting content.

Building a Brand

Lastly, social media is fantastic for helping you build and maintain your brand. Your brand can be built and strengthened through photos and videos, the voice you add to your content, and your interaction with your followers. This, in turn, can help you build authority and personality, which is essential now that many people will run an internet search when looking at which brands to buy from.

INFINI Marketing Can Help With Your Houston Social Media Strategy

If you would like to connect with your audience, hyper-target them, and engage with them, please contact our marketing strategists. We will develop a winning social media strategy that can help you stand out against competitors and grow your business.

Why All Businesses Should Have a Blog

Why All Businesses Should Have a Blog

A blog is short for the term “weblog” and it’s typically a website on which information is shared with an audience. The content for a blog greatly depends on who writes it. For example, a personal blog may be written by someone who enjoys sharing information on his or her hobbies, so each post will be about a different pastime, or something interesting that relates to that. Nowadays, businesses often set up their blog right on their website as another page in order to provide knowledge that is easy to digest and understand, but what do they gain from this?

1. Establish Expertise In Your Industry

Competition is increasing as we speak. Today’s consumers are overwhelmed with options in just about every single industry. Standing out and proving to the market that you are a worthwhile alternative to the competition is hard enough as it is, and to make things worse, your competition is trying to do the exact same thing. However, you can stand out by demonstrating your expertise on topics relating to your industry. Offer your two cents on current news and answer common questions your target audience may ask.

2. Humanize Your Brand

Blogging gives you a chance to not only offer value to your target, but to also show your personality. Although doing so in person can be easy, doing so in writing can be a bit more difficult. It will take quality writing and ideas to offer some kind of voice behind your name. This helps your human readers feel like they know you better beyond their computer screen.

3. Gain Search Engine Visibility

Search engines such as Google show results based on an index. “Bots” index every single page on the world wide web and will serve the pages that are most relevant to a search query. Where you appear in certain search results depends heavily on how reliable and trustworthy you are. Regularly updating your website signals to Google that you have new, interesting content and are worth showing up earlier in search results.

INFINI Marketing in Houston Can Help You Stand Out

If you would like to establish your industry expertise, humanize your brand, and/or improve your search engine visibility, then please contact our marketing strategists. We will write, plan, and publish content in order to help your ideal customers find you.

[VIDEO] What I Learned About Digital Marketing and SEO Through My Internship

Over winter break I searched for marketing agencies and discovered INFINI Marketing. After seeing their website I decided to ask if I could intern with them over the summer because I had a feeling that they could teach me a lot. I was quite intimidated when I first met Dustin and Mariana a week before my internship started because I’m still in college and I have almost no experience in marketing. When we discussed my projects for the summer it seemed like a lot for someone with no experience or credibility, but it also solidified the good feeling I already had. I was to write some blog posts for clients, design and implement a social media marketing campaign, and also conduct research on the best times to post to social media. I knew this would be an enriching experience, so I was determined to do my absolute best.

Creating My First Social Media Marketing Campaign

The most rewarding part of the summer so far has to be this campaign. I was stressed and mildly insecure when planning and creating it. First off, what exactly makes a campaign? And how do I pull this off by myself? Thankfully the team was extremely helpful when I needed some guidance or tips. Mariana and Dustin helped me piece my little ideas together when I wasn’t sure how to connect them and they also helped me brainstorm. All of my anxieties about this were well worth it because they enabled me to push myself harder and truly face this new experience head-on. The campaign basically tells of my first experience in Houston marketing with INFINI. Because this is digital marketing, social media is a huge part of this realm, so I decided that the use of video marketing would be the best way to create effective posts.

An Inside Look at a Houston Marketing Agency

      The first video of the campaign is a closer look at INFINI’s culture. There are so many Houston marketing agencies and because digital marketing is so prominent now, it is easy to just think of these companies as just some names you see. I wanted to change that. I enjoy being at INFINI and I was able to showcase what it’s like beyond the front door. The second half of the video is an interview with one of their clients as a way to get his personal testimony. I loved this interview because as a part-time intern I have my own perception of INFINI and a client also has his or her own perception, but everything he said supported what I’ve felt and believed all along: INFINI Marketing is like a welcoming family that has so much to offer.

Finding Out the Truth About SEO

      The second video is all about SEO. This one was a bigger challenge because I wasn’t sure how to inform the audience about SEO and still make it as interesting as the first video. I was not very happy with my first version, but thankfully the team reminded me that a social media campaign can have different videos, as long as they all follow the same theme. In this case that theme was my story here. I revised the storyboard so that I could share my lessons learned through the use of myths and facts and match the laid-back, educational style of my previous video. SEO is often overlooked because people think it’s useless and that their companies can survive without it. Even I thought this at first, but I quickly learned that it is actually essential and, as a Google Partner, INFINI does a great job at maintaining their clients’ SEO.

What I Learned

While these are only small parts of my campaign, I have already learned a few things. I learned how to take some ideas that are floating around in my mind and make something of them without feeling like I’m doing it wrong. I also got to learn how to create low budget videos while achieving high quality, and now I embrace getting out of my comfort zone. When it comes to video marketing and social media campaigns, I’ve learned that the sky's the limit in terms of creative ways to tell a story. INFINI Marketing has taught me not to be afraid of being different and to welcome feedback without feeling like I did a bad job. This is a long learning process for me since I’ve never done anything like this before. I know that I will continue to learn a lot from them. Are you in need of help with your digital marketing? If you are, please Contact Us to get started working with INFINI Marketing.

INFINI Marketing - Houston Marketing

At INFINI Marketing, the team combines our talent and expertise in Branding, Technology, and Digital Marketing in order to help you expand your business. We ensure the strategy we develop for you is holistic and scalable so that as your business expands, your strategy can, as well.


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