At INFINI Marketing, the team combines our talent and expertise in Branding, Technology, and Digital Marketing in order to help you expand your business. We ensure the strategy we develop for you is holistic and scalable so that as your business expands, your strategy can, as well.
Writing Content to Improve Your Houston Business Website SEO Ranking
SEO is one of the key components that make up a successful Houston marketing strategy. Unfortunately, some believe it is no longer necessary, which makes them feel a sense of relief over the idea that they don’t have to worry about it. However, this couldn’t be further from the truth. SEO is extremely powerful, but it’s difficult to understand and do successfully, so here are just some of our tips for writing content that improves your SEO rank, especially when combined with beautiful, modern Houston web design.
Find Enough Targeted Keywords
Before we get into things, if you don’t fully understand SEO, please make sure to read our article about How SEO Works.
Now, the point of SEO (Search Engine Optimization) is to optimize your website to be found on search engines. People won’t be able to find you if you aren’t targeting the correct keywords. Targeting keywords refers to using terms that your audience is actively searching for. How do you know which keywords to use, though?
Put Yourself in the Mind of Your Audience
This means you need to know who your audience is, what information they want to learn, and why they want to learn that information. You should also understand what they are searching in order to find the info they seek.
Where to Place Your Keywords
Once you have your keywords, it’s time to place them on the website. Metadata, which is basically data about data, makes a big difference, so be sure to use keywords here. It makes it easier for Google bots to understand your content.
When a client hires us for custom Houston website design, we make sure their targeted keywords are on every single webpage to ensure they show up on Google. By using relevant keywords in their website content, we are able to educate visitors on the matter they Googled, while simultaneously improving your Houston SEO rank.
Every company should have a blog because it gives different Houston businesses a direct path to show up on Google organically. When we write blogs for our clients, we often expand on the content that is on their other website pages, as this signals to Google that their website offers high-quality information. We also make sure their targeted keywords are sprinkled throughout each blog, wherever relevant.
SEO Goes Over Well When Combined With High-Quality Houston Website Design
If you’ve elevated your web design, it’s a good idea to also rethink your marketing content. If you would like to organically achieve a place on page 1 of Google, then please contact our marketing strategists. We will gladly discuss your keywords and write engaging content for you that improves you Houston SEO rank.