Close-up of photographer shooting product photos for a company's branding and marketing strategy

Why You Should Consider Adding Photography to Your Houston Marketing Strategy

We recently discussed video marketing as part of your Houston digital marketing strategy, but photography is another option that can elevate your brand and make your marketing strategy that much more effective. You know the saying–a picture is worth a thousand words, and according to this survey done by Adobe, 41% say that beautiful images help create a positive experience. Here are some other reasons why photography as part of your digital marketing strategy WORKS.

Photography in Marketing Highlights What’s Important

When you see articles of some of the most impactful events in history in the newspaper or as you browse the internet, they all have one thing in common: a cover photo. Although a solid headline will draw your attention, more often than not, it is the powerful imagery that grasps your attention first. When the cover photo for an article is chosen wisely, it gives the viewer a summary of the article at a glance. This is an effective way to highlight and bring awareness to your brand and the content you’re providing.

Photography Marketing Brings You Closer With Your Community

Some stock photos are good, especially when it comes to blogs/articles that you post to your website on a regular basis. However, nothing beats photos taken in-house. For example, a coffee shop investing in Houston marketing has two options:

  1. Use stock photos of coffee concoctions and coffee shops
  2. Hire a marketing agency that offers professional photography, like INFINI Marketing, to take photos of the team, their drinks, how they create their drinks, etc. 

The better option is the latter because these photos would show the uniqueness that makes this coffee shop so great, and this is what customers want to buy. These types of photos also help brands build more credibility. You simply cannot replace the coffee shop’s uniqueness by relying exclusively on stock photography.

Sometimes, a Great Photo is All You Need to Get the Message Across

Remember when we said a photo is worth a thousand words? Let’s expand on that.

Photos work wonders when paired with text, but the beauty of photos is that you don’t need a wall of text. Instead, you can let your photography express the message your Houston business is wishing to share with your audience through your Houston marketing strategy.

Whether you add unique photography to your Houston social media marketing strategy, or if you decide to upgrade your Houston website design to make it more photography marketing-friendly, the right photos will summarize your text and emphasize it, complementing it in a way that is easy for your audience to consume, understand, and act on.

Elevate Your Branding and Marketing Strategy With Houston Photography

If you would like to stand out and strengthen your brand by using photography, then please contact us. We'll discuss your branding goals and your vision and set up a photo shoot that is sure to elevate your Houston business's branding and marketing strategy.