Houston business customer browsing new website design on tablet

What Separates Good Website Design From GREAT Website Design

For just about any Houston business, impactful website design is often a key factor that your potential customers consider when they are making their purchasing decision. Websites serve as the face of your business and therefore tie in all of the different aspects of your marketing strategy, so it is imperative that yours is high-quality and encourages your leads to convert. In this blog, our Houston marketing agency will discuss what factors will make your website a truly great one.

Focused Small Business Branding Strategy

A focused message yields a strong brand. At INFINI Marketing, we treat your website as the center of your entire marketing and branding strategy. Your website must be an accurate representation of who you are as a business and what value you offer, so we take the time to get to know you and your business and what it is you stand for. This central branding message–your WHY–is then utilized as the focal point of the Houston website design strategy we execute for you. Everything about the website–the words, the images–will circle back to your why, which provides a focused and centralized message that is easy for all of your visitors to understand. 

Houston SEO Friendliness

The purpose of SEO, whether you decide to follow a traditional SEO strategy or a Local SEO strategy, is to make your website easily found and navigated by your target audience on search engines when they type in the relevant keywords. A great website is one that incorporates an SEO strategy, so we take special care to include highly targeted and competitive keywords with your custom website design and ensure your metadata is correct. We also prioritize seamless functionality on all platforms and screen sizes, as this also impacts how you rank on search engines. We also offer a more robust SEO strategy in which we focus on producing fresh content on a regular basis for you, as this can surge your Houston business ranking on search engines.

Conversion Optimized

A conversion-optimized website is one that offers enough information for visitors to easily continue learning about your business and a clear, direct call to action, such as “Contact Us” or “Request An Appointment”. The call to action is crucial because, without it, how else will your visitors know what exactly you want them to do when they are on your website?

Entrust Our Houston Marketing Agency With Creating A Custom Website Designed To Expand Your Houston Business

A great website that expands your business has a focused branding strategy, SEO-friendly content, and is optimized for conversions. Please contact us if you're in need of a new website. With our custom messaging, strategic writing, thoughtful design, and effective teach features, our Houston marketing agency can design a website for your Houston business that successfully (and continuously) turns visitors into customers.