someone completing a google search for a houston business

What is SEO | Answering Our Frequently Asked Questions

So you’ve got your business and you’re ready to take it to the next level. You likely know about advertising and networking, but Houston SEO is another viable method for expanding your business and taking it to new heights. In this article, our Houston marketing company will answer some frequently asked questions about SEO and how it can benefit your business.

What is SEO?

By far the most common question relating to SEO, it stands for Search Engine Optimization. This requires implementing all the necessary strategies and tactics to get your website found on Google, Bing, and other search engines.

What’s the Difference Between SEO and Google Ads?

How are Houston SEO and Google Ads different? Don’t they both get you to page 1 on Google? While this is true, SEO is all about organic results. “Organic” search results are those that are not paid for and are simply the result of great quality content that people actually search for. While it is a slower process than Google Ads in terms of generating leads, it simultaneously boosts your brand credibility. 

Google Ads, on the other hand, are paid for per click and are concerned with getting leads quickly. 

How Does Houston SEO Actually Work?

Search engines work by employing “bots” to “crawl” (skim through) your website and index it. Indexing means that, once these bots have seen your website, they will store it in the search engine’s database. It’s worth noting that bots crawl your website every time a new webpage or blog gets posted. 

So, when someone completes a search query and enters the word/phrase they are looking for, the bots will take care of scouring through the index and providing results that are most relevant. Hence why a sound SEO strategy is critical to your digital marketing strategy when expanding your business. 

How Can I Improve My SEO Ranking?

There are numerous ways to improve your SEO ranking and get closer to page 1 on Google and other search engines. Our Houston marketing company recommends the following (but not limited to):

  • Employing an SEO-friendly website design
  • Writing blogs on a monthly basis (4+ per month is best, but we can always build up to it!)
  • Doing keyword research and strategically placing keywords across your website
  • Uploading a sitemap to your website
  • Using the right meta data
  • Following white hat SEO techniques and avoiding black hat SEO

Entrust Our Houston Marketing Experts With Your SEO Strategy

There is a lot that goes into quality search optimization, but with the right team and strategy on your side, your business will benefit from greater credibility and brand loyalty, as well as increased leads. If you would like to improve your SEO rank and get found on Google, please contact our marketing agency. As a Google Partner, we will ensure your website follows proper guidelines.