targeted and non-targeted display ads for Houston business

How Targeted Ads and Non-Targeted Ads Expand Your Business

Advertising can effectively boost your Houston digital marketing strategy and expand your business. There are two kinds of display ads that our marketing agency can incorporate into your marketing strategy: targeted advertisements and non-targeted advertisements, both of which can do wonders for your business. In this article, we will discuss the pros and cons of each type of advertisement and help you determine which will best aid in achieving your business goals.

Targeted Advertising

Targeted advertisements enable you to target display ads to your intended audience based on their demographics (such as race, age, and income), as well as psychographics, which include attributes such as interests and hobbies. These ads can be shown across different platforms, including social media, mobile applications, and search engines, particularly with Google Ads marketing.

Targeted advertisements yield higher conversion rates because the buyer is already interested in a product or service like yours. On the downside, this type of ad tends to require a greater investment than non-targeted advertisements, but the investment yields a better return.

Non-Targeted Advertising

Similar to targeted advertisements, non-targeted ads enable you to show your Houston business’s display ad across any platform with advertising space, including television and radio, but you do not get to set specific criteria that describe your ideal buyer.

On the plus side, because these ads don’t target your ideal buyer, they are inexpensive compared to targeted ads. However, you may get fewer conversions because not everyone who sees the ad will be interested in buying your product/service.

Which Type Of Advertisement Is Best For Your Business?

Our Houston marketing agency advocates for implementing a targeted advertising campaign because, even though it does require investing more money than some business owners would like, the return is unbeatable and we can even guarantee leads and track them with our proprietary LIT System, which helps you improve your conversion rate. Eventually, the ad campaign will pay for itself!

Although budget-friendly, non-targeted advertising might reach some interested buyers, you are likely to reach more uninterested buyers, which wastes the money you could have otherwise put to more effective, sustainable, and scalable targeted ads.

Our Houston Marketing Agency Can Implement An Effective Advertising Campaign For Your Business

Whatever goals you are trying to achieve with an ad campaign, such as phone calls, website visits, or purchases, our Google Partner Houston marketing agency is here to help you execute an effective ad campaign that helps you achieve your business goals with Google or Facebook Ads. If you're ready to take your business to the next level, please contact us so we can understand your needs and expand your business, together.

Houston web design for desktop and mobile view

Why Is A Houston Website So Important?

Many business owners don’t have a website for their physical brick and mortar business because they believe their customers don’t need to visit a website to know they are a high-quality product or service. Other business owners settle for slapping something on the world wide web because everyone else has a website, so there has to be a reason. What is the reason though? Here are three reasons why a website (and beautiful Houston website design) is crucial to the survival and success of your business.

Houston Branding

When you have a strong brand associated with your business, you instill what your business and brand stand for in your audience, which creates a bond between business and customer. When you cultivate that bond, you encourage customer loyalty, and customer loyalty will ensure your Houston business continues to grow. 

First impressions matter and your website is the perfect place to introduce your brand to new visitors who are trying to decide whether they should become your customer or not. Remember, your brand must always portray your business in a positive light. For example, if your website is outdated, your brand may come across as outdated as well, which will deter your target audience from actually browsing your website long enough to convert into a customer.

Houston SEO

Although we offer both traditional SEO and local SEO services, we place greater importance on Houston local SEO. The purpose of search engines is to point potential customers in the right direction (i.e., to your business), but you won’t even show up on search engine results if you don’t have a website. When we integrate a Houston SEO strategy with a website design strategy, we design all of your pages to be beautiful and functional across devices of all sizes, which aids in your SEO ranking, and we also make the effort to write SEO-friendly content that not only explains all that your brand stands for, but that also contributes to your Houston SEO strategy.

Conversion Optimization

With new, impactful Houston web design, your website will look fresh and modern, which will welcome new visitors with ease. This will invite them to continue learning about your business. With the right message, thoughtful design, and some tech features like a form fill or call button with impressive data tracking, our Houston marketing agency can successfully design a website that is optimized for turning leads (visitors) into conversions (customers)

Upscale Website With Strategic Houston Web Design Expands Your Business

If you would like to bring in new customers or cultivate more loyalty within your existing customers, then please contact us so we can conduct a website audit and then help you determine how you can improve your website. When you sign up for a website audit, you will also receive the following from ActionCOACH (valued at over $3000):

  • Full day business planning session
  • 4 coaching sessions
  • 2-hour business diagnostic review of your company

We look forward to expanding your business together!

Houston dentist treating a patient who came in after a dental marketing campaign

Our Advice For Marketing Your Houston Dental Practice

Our Houston marketing agency has worked with several Houston dentists, which you can see in our marketing client portfolio. We have successfully expanded each of their practices with custom-tailored marketing strategies. If you’re a dentist who wants to bring in new patients and/or open another practice, here are some of our top Houston dental marketing tips.

Establish A Brand Beyond Your Own Name

Although you as the dentist are the face of the practice, it’s important to create a brand that surrounds you and your practice. You may wonder, isn’t your name and/or your practice’s name the brand? It’s actually only part of your brand. A true brand has a story that customers (or, in your case, patients) resonate with. A true brand is something intangible, but something that is deeply felt. Sure, word-of-mouth may be your go-to strategy for getting more patients, but investing in professional dental marketing will take your practice (and your brand) to all-new heights. With a proper dental marketing strategy, you will see how quickly new patients find you without having to rely solely on word-of-mouth. This makes your practice and your brand sustainable and scalable.

Look Into High-Quality Houston Website Design

A website is crucial because the success of your dental marketing strategy is reliant on the success of your website. Google Ads, Facebook Ads, social media, and reviews all lead back to your website. If your web design isn’t optimized for all devices and screen sizes nor for conversions, these dental marketing tactics won’t be as impactful or effective. To determine whether your website is properly optimized, we may begin with a Houston website audit in which we analyze your overall website performance. Our Houston marketing agency has a designated web design team that can create a beautiful, custom dental website that reflects your brand and is conversion-optimized so your practice can grow.

Bonus Offer: 

When you sign up for a website audit or become a client of Infini Marketing, you will also get this amazing gift from ActionCOACH (valued at OVER $3000):

  • Full day business planning session
  • 4 coaching sessions
  • 2-hour business diagnostic review of your company

Read And Interpret Analytics

The best way to determine whether your Houston dental practice is really growing is by installing an analytics tracking system. Our proprietary Lead Intelligence Tracking (LIT) System lets dentists know where exactly their patients are coming from and how they learned about you. This way, your dental marketing strategy can be optimized to generate leads and convert them at the right time, helping you grow at a continuous rate.

Market Your Dental Practice With A Houston Marketing Agency

At INFINI Marketing, your business is our universe and we want to expand our business right alongside you and your business. If you believe it’s time to expand your dental practice to bring in new patients more often and/or to open another location, then please contact our marketing strategists. We look forward to meeting with you, discussing your goals, and helping you achieve them.

Business man reviewing his blog and evaluating content marketing and SEO strategies

3 Reasons Why You Should Add A Blog To Your Houston Business Website

Today, it is not uncommon for businesses to add a blog feature to their Houston website design and share their knowledge in a way that is straightforward and easy for their customer base to understand. It's a great content marketing tactic, so this post will give you 3 reasons why your Houston business should blog.

1. Establish Your Company’s Expertise In The Industry

Standing out from the competition and proving yourself to your target audience is hard enough as it is, and to make things worse, your competition is trying to do the exact same thing. However, one way in which you can stand out is by sharing your expertise on topics relating to your industry. Offer your two cents on current news and answer common questions your target audience may ask. Perhaps consider offering advice, too. Not only does this make you appear more approachable, but when your website visitors are determining whether they should convert into your customer, your informative blog posts will show them that you know your stuff.

2. Improve Your General SEO And Local SEO Ranking

Local SEO is crucial to the success of your brand. Without a proper SEO strategy, your target audience will have a hard time finding you in the first place. Search engines such as Google deliver their search results based on an index. “Bots” take care of indexing every single page on the web and will deliver the pages that are most relevant to a search query. Where you appear in search results depends heavily on how reliable and trustworthy you appear to the search engine’s algorithm. Regularly updating your website signals to Google and other search engines that you have new, interesting content and are worth showing up earlier in search results. Of course, SEO guidelines must be properly adhered to and our Houston marketing agency, which is a certified Google Partner, will ensure your blog only follows White Hat SEO guidelines.

3. Give Your Brand A Human Voice

Blogging gives you a chance to not only offer value to your target but to also show your personality. Although doing so in person can be easy, doing so in writing can be a bit more difficult. It will take quality writing and fresh ideas to offer some kind of voice behind your name. This helps your human readers feel like they know you better beyond their computer screen. In turn, you will be far more approachable and trustworthy.

INFINI Marketing in Houston Can Help Your Business Stand Out With Great Content Marketing

If you would like to establish your industry expertise, improve your SEO rank, and share your brand’s personality, then please contact us. We will work with you to write, plan, and publish content in order to help your ideal customers find you more quickly than they would the competition.

Houston marketing agency in-house graphic designer designing a new logo

How Important Is Your Houston Business's Logo?

Your company’s logo is important, but we wouldn’t say it’s the most important part of your Houston business. However, we also don’t believe you should pay little mind to it. Picking your logo is certainly important, but it can be hard to understand how much thought must be put into it, so this post should help!

Three Reasons Why Your Logo Is Important And Should Be Well Thought-Out

These reasons are precisely why companies shouldn’t brush their logo under the rug.

1. Your Logo Symbolises Your Company

Your logo is the symbol of your business. When people see it, they should immediately think of your company. It helps make you memorable.

2. A Logo Serves As A Representation Of Your Business

Houston business owners should want their business to be represented in the best way possible. You may consider Houston web design or your social media marketing strategy as ways to ensure positive company representation, but the graphic design process for your logo is yet another way to paint a positive picture of your brand for your existing customers and future customers.

3. Your Logo Is one of the many building blocks of your company

Your logo, as well as the rest of your brand guidelines, sets the tone for your company as you continue to grow. 

Our Houston Graphic Designer's Logo Design Tips

Avoid Over-Thinking Your Logo

What exactly does over-thinking look like? Usually, when your company overthinks your logo, graphic design takes ages because nothing is “perfect” yet. We understand business owners wanting their logo to be perfect; after all, it will appear on your uniforms, vehicles (if required), business cards, website, social media, etc, but in all honesty, your logo is unlikely to achieve true perfection–and that's okay!

Don’t Dismiss The Importance Of Your Logo

While some companies overanalyze their logo design, others may be rather dismissive of it. Some logos try to say way too much with excessive colors, letters, or figures and others may not say enough by utilizing random color combinations that have no meaning.

Pay Just Enough Attention To Your Logo To Make It Relevant

Between not caring enough and caring too much, it can be difficult to finalize your logo, but the reality is that your logo doesn’t have to be perfect. From a Houston graphic design perspective, our Houston marketing agency recommends you simply decide on the basic elements of your logo, such as color scheme, font, etc. Over time, we can help you manipulate and stylize these elements to update your logo and demonstrate your growth, much like how Starbucks, Mailchimp, Balmain Paris, and other brands have done so. If you're in need of a logo that stands out, then please contact us so we can design your logo in a way that is professional, beautiful, and can be updated over time. 

INFINI Marketing - Houston Marketing

At INFINI Marketing, the team combines our talent and expertise in Branding, Technology, and Digital Marketing in order to help you expand your business. We ensure the strategy we develop for you is holistic and scalable so that as your business expands, your strategy can, as well.


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