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How Reviews Affect Your Houston Business And How To Handle Negative Ones

If you’ve read our Guide to Success on Yelp, then you know that reviews talking about your business are a great asset to your brand. However, something that holds Houston business owners back is the worry that bad reviews will destroy the brand they have built. It’s not always this straightforward, though. In this article, we will explain how reviews affect your business and what to do about the bad ones.

How Reviews Impact Your Houston Business

Reviewing forums have taken the world by storm, so having a page on Yelp or on Google where customers can post their reviews is a much-needed component to your Houston digital marketing strategy and social media marketing strategy. Did you know that, according to a BrightLocal survey, 90% of consumers search the internet for local businesses? Or that 82% of consumers read online reviews? It’s pretty evident that review forums are here to stay. 

Positive Reviews Elevate Your Business

It's no secret that positive reviews can take your business to the next level, creating a chain reaction in which a positive review drives one new customer to your business, who may then give you a raving review as well. The more positive reviews you garner, the more customers will decide to pay you a visit. 

Handling Negative Reviews

Negative reviews, on the other hand, create a cause for concern. Many business owners fear that bad reviews will seriously harm their reputation and their business, but they don’t have to. After all, according to a survey conducted by ReviewTracker, 94% of people say that a negative review will make them avoid a business, but in the aforementioned survey conducted by BrightLocal, 97% of consumers who read reviews also check the business’s response to those reviews. 

Respond To The Negative Reviews In A Positive Manner

Ignoring the negative comments can come across as careless, which will certainly harm your brand image. To mitigate this, our Houston marketing team recommends responding to negative reviews. If you address your customers’ concerns up front, you can make up for the negative reviews and show consumers that you, as the business owner, genuinely care about making customers happy.

Learn From Unhappy Customers

Bad reviews often serve as constructive criticism, so it’s imperative that you use them to improve your business. This will eventually lead to increasing positive reviews and a stronger brand, while also ensuring you get the most out of incorporating review forums with your Houston digital marketing strategy.

Bad Reviews Don't Mean The End Of Your Business–Our Houston Marketing Agency Can Help You Get The Most Out Of Review Forums

Now that you know how bad reviews can actually be good for your business, it's clear that incorporating Google or Yelp reviews into your digital marketing strategy is a fantastic idea. If you would like help setting up a Yelp page that will stand out against competitors, and/or if you would like help with reputation management, then please contact us. We would love to learn more about how we can help you.

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Don't Pause Your Houston Marketing During COVID–Low-Cost Ways to Expand Your Business

As the economy gradually re-opens and some businesses resume their operations, other businesses are attempting to reduce their expenses. Often, the marketing budget is the first to get cut. This may seem like a good solution in the short-term, but this can actually have devastating effects on the success and expansion of your business. You should try your best to continue with even some of your Houston marketing efforts during COVID-19, so here are two low-cost methods to expand your business.

Why Marketing Is Crucial At A Time Like This

Marketing is often seen as an unnecessary expense, but it's one of the most important components of business growth for the following reasons:

  • Marketing is how companies communicate directly with their customers and future prospects
  • Businesses must use marketing to successfully cater to their customers’ needs
  • Marketing generates and identifies leads

Remember, a fantastic marketing and branding strategy is what turns leads into lifelong customers, helping your business stand out against the competition.

Low-Cost Ways to Expand Your Business

Although there are multiple ways to expand your business, such as through brand new Houston web design or Houston SEO, today we'll discuss the low-cost benefits of Google Ads and Social Media.

Google Ads

Google Ads marketing is an effective way to reach new customers because the ads your target audience sees in a Google search are only shown if they’re looking for that particular product/service at that moment. This is completely different from a force-fed TV commercial.

Google will decide which advertisements are shown based on a variety of factors, such as your max budget and ad quality. Now, think about this: many businesses shrunk their budgets and stopped advertising, which consequently lowered the average CPC. This means that our certified Google Partner marketing agency can help your Houston business snag a great position on Google ads at a lower bid. 

Social Media

There are a lot of businesses out there that don’t have a strong social media presence. To improve this, determine what platform you should focus on based on your Houston branding, marketing, and growth goals.

Many people are staying at home until further notice, which means your target audience is as well. Now is the perfect time to revisit your social media marketing strategy and develop one that will increase engagement, followers, and generate even more leads. Contrary to popular belief, social media posts don’t have to be worth thousands of dollars to make an impact.

Let INFINI Marketing Help You Expand Your Business During These Trying Times

We have successfully helped multiple clients expand their business in a time when it seems impossible (including Advanced Fences) and we can’t wait to help even more businesses achieve goals that were once mere dreams. If you would like to take your business to new stratospheres, then please contact us so we can begin assessing your needs and goals and help develop a Houston marketing strategy custom-tailored to your business.

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An Introductory Guide to SEO Success For Your Houston Business

Search Engine Optimization (commonly referred to as SEO) is essentially the practice and the process of ranking on search engines, such as Google, Bing, and Yahoo. This is the basic definition, but SEO has plenty of other facets to it that make it such an ever-present necessity in your Houston marketing strategy. Although Houston SEO can be complex, knowing the basics is a great way to start expanding your business.

What Is Houston SEO And Why Do Businesses Need It?

Going further in detail from the initial definition we provided, SEO is how businesses drive traffic to their website, organically. Organic traffic refers to unpaid traffic, which means your ideal customer is successfully finding you through Google just by typing in the keywords you rank for...for free! Our Houston marketing agency is adamant about helping our clients rank well so that they can get more customers without having to pay for them to show up.

Isn’t SEO Outdated?

Many consider SEO a dead tactic in the world of marketing, but this is simply untrue. Yes, SEO did drop in popularity, but it’s actually changing each and every day. This is partially due to the fact that Google, as the leading search engine, regularly adjusts its algorithm to ensure only high-quality websites that feature high-quality content and optimized Houston web design rank well. Google constantly changing its algorithm is its way of weeding out the bad websites from the good ones, which is why it’s crucial for business owners to constantly be in-the-loop, pay attention to the competitive landscape, and constantly update, modernize, and improve their business.

How Can I Kickstart My Google Rank?

Here are just a couple of things you can do to boost your Houston SEO ranking.

Start With Houston Website Design

To kickstart your new and improved Houston SEO strategy, we recommend first looking at your Houston website. Is your website design modern? Is it easy to navigate? If not, some changes need to be made, so think about investing in much-needed Houston website design updates, as Google also takes the user experience into account when ranking websites.

Evaluate Your Metadata 

How about your metadata? Is it properly optimized for the bots that “crawl” your website? Although it’s recommended that your SEO strategy caters to humans (not bots), metadata is one component of Houston SEO that should be catered to bots so that they get a better understanding of what your website is all about.

Seek Expertise From A Houston Marketing Agency Like INFINI Marketing

These are just the basics of SEO, but they are a surefire way to give your business a boost in its Houston SEO strategy. If you would like to improve your SEO ranking and be found on Google in a timely manner, then please contact us. As a Google Partner marketing agency in Houston, we’ll make sure your website and your business are set up for success.

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How to Use Instagram as a Video Marketing Tool For Your Houston Business

If you aren’t very familiar with using video marketing as a facet of your Houston digital marketing strategy, then please feel free to read our article on the subject here. In this article, we will go into more detail on how to utilize video marketing on Instagram.

Instagram is a Powerful Video Marketing Asset

Since its initial launch in 2010, Instagram has come a long way. Today, it is one of the top platforms for video, and, according to Business Insider, as of Q4 in 2018 Instagram stories reached about 500 million active users, compared to a mere 150 million in Q1 of 2017.

Ways to Use Instagram as a Video Marketing Tool

Before we get into this, it’s important to note that exemplary Houston web design in your marketing strategy is crucial. Social media should not only be used to foster a community of followers/fans, but it should also be used to redirect traffic to your website, which boosts your Houston SEO ranking. 

If your Houston small business website is not up to Google’s standards, users who follow a link to your website from social media will likely leave pretty quickly, increasing your bounce rate. A poor bounce rate signifies that your website is poor quality, which will inevitably harm your Houston SEO rank. This is why we recommend entrusting a Google Partner agency like INFINI with your website needs prior to launching a social media marketing strategy.

Instagram Stories

Stories are casual and low-key, so it’s good to have fun with them and also share things that interest you. Each Story slide lasts about 15 seconds, but if you upload a video from your phone’s gallery to your story, Instagram will automatically divide it into seamless slides. Here are some ideas of what to post in your stories:

  • Post from your page’s feed
  • A post where someone is raving about your product/service
  • Posts from people you follow that you’d like to shoutout

Instagram Feed Video

This type of video post will appear on your Houston business’s page and lasts between 3 and 60 seconds. You could share:

  • Short tutorials
  • In-house/behind-the-scenes look
  • Time-lapse
  • Relatable content, such as seasonal/trendy posts

Instagram TV (IGTV)

IGTV allows for longer, more informative videos. Videos that don’t require audio will perform better than videos that do require audio simply because they are more convenient. Now, IGTV posts will also remain on your page, so here are some great content ideas:

  • Documentary
  • In-depth tutorials
  • Interviews

Elevate Your Instagram Video Marketing Strategy

Our expert Houston video marketing team can film and edit engaging and professional videos you wish to share. We are also adamant about making certain that every video links back to your website in such a way that boosts your Houston SEO. If you would like to engage your audience on Instagram, please contact us so we can discuss your goals and develop a custom marketing strategy for you, complete with content and a posting schedule.

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How to Make Your Houston Business Stand Out Against the Competition With Houston Marketing

Houston’s a major city, and with major cities comes tight competition between businesses, making it increasingly difficult to stand out. How then, do you make sure you stand out? Is it even possible to? Possible, yes; but it does take a lot of creative thinking. Luckily, though, our team of Houston marketing strategists thrives on our creative thinking. Here’s how you can make your brand stand out against your competitors.

Stand Out With Your Pricing

Pricing, which seems like the easiest way to differentiate yourself, may be considered a double-edged sword. On one hand, making your brand affordable makes your company accessible to more, but you may come across as cheap and hurt your margins, revenue, and profit. 

On the other hand, you may choose to price your product/service as a luxury or high-end item, but you risk being seen as unaffordable for the consumer you are actually hoping to turn into a loyal customer. If you choose to differentiate yourself based on pricing, think long and hard about it, as other factors such as quality, cost, speed, etc., will influence how you price your product/service.

How Visible and Searchable Your Company is on Search Engines

As a Google Partner, we understand all the ins and outs of Houston SEO and provide custom Houston website design that helps your brand rank well. With a strong SEO strategy as a component of your overall marketing strategy, your company is able to reach a greater portion of those you wish to turn into loyal customers. Our team can develop a custom content marketing strategy that increases your credibility and boosts your SEO ranking.

Sharing Your Brand Story is the Best Branding Strategy

The best, most impactful, and most effective way to stand out is by sharing your brand’s story. At the end of the day, your story is what sets you apart because it is unique to you, therefore making it what your target audience actually resonates with. At that point, if your audience shares your beliefs and relates to you, price won’t even be an argument because they are positive about the value you offer them.

INFINI Marketing Specializes in Telling Your Story to Expand Your Business

If you’re a Houston business and wish to create a compelling story, and/or wish to rank higher on Google to share your story with more people, then please contact us so we can develop a customized marketing strategy that combines traditional and digital marketing to strengthen your brand and expand your business.

INFINI Marketing - Houston Marketing

At INFINI Marketing, the team combines our talent and expertise in Branding, Technology, and Digital Marketing in order to help you expand your business. We ensure the strategy we develop for you is holistic and scalable so that as your business expands, your strategy can, as well.


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