Graphic of SEO search results and Houston business ranking

How Houston SEO Works And Benefits Your Business

SEO (or Search Engine Optimization) is often viewed as outdated or unnecessary when social media exists, but the truth is that a good SEO strategy will truly set you apart from the competition, especially when your social media marketing strategy is one that complements your SEO. In this article, we will discuss how SEO works so you can gain a better understanding of why relying on a marketing agency to manage your SEO is beneficial to your business.

What Exactly Is SEO?

SEO is an area of marketing that deals with driving organic traffic to your website. What is organic traffic? Essentially, it is unpaid traffic, which takes a lot of hard work but is well worth it when you get the hang of it! Today, 97% of consumers learn about new businesses by conducting a search on search engines such as Google, Bing, or Yahoo. Your Houston business needs a solid SEO strategy because this is one of the most effective ways to be found by new customers and build your credibility as a business.

What Makes Houston SEO Work?

How SEO works is a bit confusing, but we’ll simplify it. Basically, search engines utilize “bots” of code that “crawl” the world wide web. Crawling means they scour the web to find new content/new websites as well as check up on older sites. This is how your website is found in the first place. But when it comes to Houston SEO, it’s not enough to just be found by bots; you need to make your website more visible, meaning you need to make sure that bots are crawling your website OFTEN. This is because, the more often they crawl your website, the better understanding they gain of your business and can, therefore, link your website more often on relevant search queries. What happens when you show up on more relevant searches? Your SEO rank improves and you generate more leads!

Boost Your SEO Rank

Once your website has been found by bots, it’s time to really hone in on your SEO marketing strategy by evaluating and improving your Houston website design so it's user-friendly and mobile-friendly (both factors impact your ranking). It will also be time to write SEO-friendly content for your new site and on your social media, which not only signals to search engines that you are regularly updating your website, but also further increases website traffic.

Ready To Increase Your Search Engine Visibility? Our Houston Marketing Agency Is Here To Help

Contrary to popular belief, SEO is here to stay. Search engines are regularly changing their algorithms to ensure that only the best, most reputable websites are placed on the first page of search results at any given time. It’s tough to make it to the first page, but our Houston marketing agency is here to get you to the top of search results by managing your SEO for you. If you would like to improve your SEO ranking, then please contact us so we can discuss a plan of action with you and create an SEO strategy that generates more leads.

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Three Advantages Of Google Ads For Your Houston Business

Google has redefined how entrepreneurs market their businesses. Today, it has become essential to advertise on Google if you want to expand your Houston business. In this marketing blog, our Houston marketing agency will discuss 3 advantages of advertising your Houston business on Google.

1) Your Houston Small Business Will Reach Active Buyers

In marketing, we identify two types of buyers: non-active buyers and active buyers. A non-active buyer is someone who is unaware of your product, and often because they are unaware they even need your product.

An active buyer, on the other hand, is someone who is already aware of your type of product and they have a need for it as well, so they are in the process of searching for it on Google and comparing different brands and offerings. By advertising on Google, you can ensure that buyers who actually need your product know that you offer it and seriously consider buying from you. 

2) Google Ads Are Highly Targeted

Most digital advertising is targeted in that when you begin a campaign, you are able to decide who sees your ads. You can target viewers based on demographics (age, gender, zip code) and psychographics (interests, hobbies). However, Google takes it a step further by allowing business owners to target viewers based on their unique search behavior. Google achieves this by utilizing your audience’s search history and web browsing behavior in order to identify whether they qualify as an active buyer. If they are, Google will make sure they see your Google Ads. 

3) Google Offers Re-Targeted Marketing

Often, an active buyer may stumble upon your website because they saw an ad, but they do not complete the necessary action that makes them a lead–such as filling out a booking form or providing their email address–and exit your website beforehand.

Perhaps your Houston web design just wasn’t effective (which is often the case) or your potential lead had to go run an errand and then forgot to return to your website afterward.

Until your leads convert into customers, it is extremely easy to forget your business even exists, unless you opt for re-targeting. By utilizing data that we all make available to Google, you can use Google as a way to retarget those visitors. These special re-targeted ads drive visitors back to your website with an irresistible incentive.

Ready To Execute A Successful Google Ads Campaign? Our Houston Marketing Agency Will Gladly Do It For You!

As effective as Google is, there are some challenges with kicking off an effective campaign, so our marketing company, which is a certified Google Partner, will gladly discuss your advertising goals with you and ensure you get an effective campaign out of Google Ads. If you would like to expand your Houston business with Google Ads, then please contact us. We would be happy to help expand your business!

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Why Trust A Marketing Agency With Your Social Media Strategy

When it comes to your social media marketing strategy, there are plenty of ways to go about it. In fact, when done well, 84% of marketers are able to encourage more traffic by dedicating some time to social media, according to Hubspot. Further, implementing a social media marketing strategy helps boost brand recognition and your Houston SEO rank. Although many local businesses try to manage their social media themselves, here are 3 reasons why it’s best to leave your social media presence to a Houston marketing agency like INFINI.

You Can Focus More On Running Your Houston Business

Contrary to popular belief, managing your social media takes a lot of time. As a business owner, you should be focused on working with your customers and providing them with your valuable product or service. When you aren’t facing your customers, you would likely prefer to spend that time thinking about how to make your business even better. For us as a Houston marketing agency, though, our job is all about expanding our clients’ businesses together.

Our Marketing Agency Can Expertly Interpret Analytics & Adjust Your Marketing Strategy As Needed

Marketing involves plenty of testing and assessing. Reading marketing analytics and, more importantly, correctly interpreting them, is key to executing a winning social media marketing strategy. When you entrust our Houston marketing agency with managing your social profiles, you can rest assured that our team will regularly assess the performance of the content we post on your behalf so we can determine how effective it is. Based on what the data says, we will use this information to always improve the efficiency of your social media content marketing.

We Are Fully Dedicated To Your Social Media Page

In addition to giving you more time to run your business and constantly improving your content marketing, we are fully dedicated to your social media page. Upon becoming our social media client, we will regularly do the following:

  • Think of a design/theme for your feed, especially if on Instagram and sketch it out
  • Think of the type of topics your page should post about
  • Design your posts and place them in a software that allows us to see what the overall design looks like; make adjustments if necessary
  • Determine what day/time to post
  • Schedule weekly posts
  • Engage with your audience
  • Evaluate performance and make changes to the content as needed

INFINI Marketing Is Here To Meet Your Houston Social Media Marketing Needs

Social media is a cost-effective way to boost brand recognition, audience engagement, and expand your business. If you would like to implement an effective social media content strategy, then please contact our marketing company. We look forward to working with you and helping you expand your business!

Houston business customer browsing new website design on tablet

What Separates Amazing Web Design From Good Web Design

For just about any Houston business, impactful Houston web design is often a key factor that your potential customers consider when they are making their purchasing decision. Websites serve as the face of your business and therefore tie in all of the different aspects of your marketing strategy, so it is imperative that yours is high-quality and encourages your leads to convert. In this blog, our Houston marketing agency will discuss what factors will make your website a truly amazing one that soars above the competition.

Focused Small Business Branding Strategy

A focused message yields a strong brand. At INFINI Marketing, we treat your website as the center of your entire marketing and branding strategy. Your website must be an accurate representation of who you are as a business and what value you offer, so we take the time to get to know you and your business and what it is you stand for. This central branding message–your WHY–is then utilized as the focal point of the Houston website design strategy we execute for you. Everything about the website–the words, the images–will circle back to your why, which provides a focused and centralized message that is easy for all of your visitors to understand. 

Houston SEO Friendliness

The purpose of SEO, whether you decide to follow a traditional SEO strategy or a Local SEO strategy, is to make your website easily found and navigated by your target audience on search engines when they type in the relevant keywords. An amazing website is one that incorporates a robust SEO strategy, so we take special care to include highly targeted and competitive keywords with your custom Houston web design and ensure your metadata is correct. We also prioritize seamless functionality on all platforms and screen sizes, as this also impacts how you rank on search engines. We also offer a more robust SEO strategy in which we focus on producing fresh content on a regular basis for you, as this can surge your Houston business ranking on search engines.

Conversion Optimized

A conversion-optimized website is one that offers enough information for visitors to easily continue learning about your business and a clear, direct call to action, such as “Contact Us” or “Request An Appointment”. The call to action is crucial because, without it, how else will your visitors know what exactly you want them to do when they are on your website?

Entrust Our Houston Marketing Agency With Creating A Custom Website Designed To Expand Your Houston Business

Amazing Houston web design that expands your business has a focused branding strategy, SEO-friendly content, and is optimized for conversions. Please contact us if you're in need of a new website. With our custom messaging, strategic writing, thoughtful design, and effective teach features, our Houston marketing agency can design a website for your Houston business that successfully (and continuously) turns visitors into customers.

graphic design of a customer referring her friends to a business in exchange for a reward

Consider A Referral Program For Your Houston Business

83% of customers take referrals from people they know seriously, and 82% of Americans ask for recommendations before making a purchase. Based on these numbers, what’s stopping you from implementing a referral marketing program for your Houston business, especially when, according to a study done by the Wharton School Of Business, companies who offer a referral program can earn 86% more revenue? While we recommend elevating your digital marketing strategy with Houston SEO or social media marketing, we also understand that word-of-mouth is timeless, though more effective when paired with digital marketing. Our Houston marketing agency sees referral marketing as an elevated form of word-of-mouth that doesn’t need to be difficult, so in this article, we will discuss two ways to implement a referral program that generates new leads, increases conversions, and expands your business.

How Referral Programs Help Your Houston Business

If you’re confident that your customers are happy with your product/service, shouldn’t your business be booming? The reason why you aren’t getting enough referrals is simple: your customers aren’t remembering to spread the word because you aren’t asking or reminding them to. A referral program, however, is an easy fix for this that enables you to ask customers to refer you in exchange for a reward. By implementing a referral program, your business will thrive from increased word-of-mouth.

Two Ways To Get More Referrals For Your Houston Business

There are many ways to go about referrals, but here are two general categories.

Customer Referrals

Customer referrals are easy with referral software, which offers several easy vehicles for getting more referrals, such as:

  • Social media
  • Email
  • Flyers

Once you’ve decided on your vehicle, it’s time to determine the incentive. The best incentives are those that reward the customer that referred you and the receiving party, such as a “Give $20, Get $20” deal. Another enticing referral incentive is to “Refer A Friend And Get 15% Off”.

Strategic Alliances

Strategic alliances are formed between businesses that can mutually benefit from each other’s clientele and vise versa. For example, Starbucks and Barnes & Noble formed a strategic alliance in which they share the same space, Barnes & Noble provides the books, and Starbucks serves coffee to their shared customer base. As another example, our Houston marketing agency formed a strategic alliance with ActionCOACH in Houston, a business coach that uplifts business owners all over the world. We provide each other with referrals by sharing one deal: if you become a client of INFINI Marketing or sign up for a free website audit with us, you will receive:

  • Full day business planning session
  • 4 coaching sessions
  • 2-hour business diagnostic review of your company

All valued at over $3,000! This deal gives both our companies qualified leads, who can then refer us to their friends.

Referral Marketing For Your Houston Business

If you would like to expand your Houston business with an effective digital marketing strategy, a website audit, a referral marketing strategy, and/or a business coach to help guide your business’s expansion, then please contact our Houston marketing agency. We look forward to expanding your business with you!

INFINI Marketing - Houston Marketing

At INFINI Marketing, the team combines our talent and expertise in Branding, Technology, and Digital Marketing in order to help you expand your business. We ensure the strategy we develop for you is holistic and scalable so that as your business expands, your strategy can, as well.

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