Website design on different screen sizes

Let A Houston Marketing Company Execute Your New Web Design

It’s no secret that your Houston web design strategy is the very foundation for the rest of your digital marketing (and traditional marketing) strategy. Rather than designing your website with a contractor web developer or trying to create a DIY website on Wix or Squarespace, it’s better to entrust your brand new web design to a skilled marketing company like INFINI Marketing in Houston. In this article, we will explain why.

Eventually, Your Houston Business Will Need Custom Web Design That Meets Your Growing Needs

While WIX and Squarespace are very user-friendly and easy to work with, they don’t offer all the tools that a growing business needs in order to continue expanding. When your business expands, you’ll need a more robust system that offers top-quality tools in order for your business to continue succeeding–whether it be an e-commerce website, a custom gallery, automatic back-ups, high-speed, or anything else you might need. With our enterprise-level platform, our Houston marketing team will ensure that your website grows right alongside your business.

Our Custom Houston Website Design Will Ensure Your Business Is Ready For SEO Success

SEO is a large part of any Houston digital marketing strategy, as this is primarily how your target audience finds you online. When we design your website, you have two options:

  • Simply let us set up your website for Houston SEO success by incorporating some keywords and the appropriate metadata
  • Upgrade your website with a blog that we actively update for you so we can help you reach page 1 on Google

Our Houston Marketing Agency Offers A High-Quality Web Design Guarantee

Unlike contractor web developers or template-based web design sites, our marketing company can guarantee the following when we work on your Houston website design:

  • Error-Free Browsing: Our Houston website design is free of broken links and compatible across different screen sizes
  • High Speed: Our professional web design ensures there aren’t any lagging screens or long loading times so as not to cause visitors to become uninterested
  • Security: Ensuring your website is secure is critical to keeping your info and that of your visitors’ private and confidential
  • Reliable Uptime: Our custom websites boast 99.9% uptime so that your website is accessible to visitors at all times
  • Affordable Maintenance: Though rare, sometimes website errors emerge, but rest assured that we will correct them within 24 hours at no extra charge

INFINI Marketing Is Your Go-To Houston Web Design Expert

Our Houston marketing company has launched hundreds of impactful websites for clients from different industries. With our enterprise-level software, your local business will stand out against the competition, so if you’re ready for a brand new website, please contact us so we can discuss your goals and design a custom website.

Houston marketer posting client content to their social media pages in order to improve Houston SEO

Can Social Media Really Improve Your Houston SEO Results?

It is believed by many business owners that social media is a must if they want to stand out on search engines. However, this isn’t entirely accurate, nor is it completely false. In this article, we will discuss the truth behind social media’s effects on SEO.

Social Media Is Designed To Foster A Community And Build Brand Loyalty

Our Houston marketing agency considers social media marketing as less of an SEO tool and more of a tool you can use to strengthen your brand. After all, by sharing valuable content on your social media pages, your business could not only appear in the trending topics, but you could also connect with those who find value in your content.

In reality, your social media presence is not factored into Google’s algorithm–or any SEO algorithm, for that matter. Your social media presence does, however, affect certain factors that the algorithm does take into account.

Social Media Indirectly Affects Your Houston Business’s SEO Performance

It’s safe to say that social media indirectly but largely impacts your SEO results. Here’s how.

Social Media Increases Web Traffic, An Important Factor In Your SEO Rank

You can post aesthetically pleasing photos all you want on Instagram, but you should also share every single blog post you publish on all of your social media channels. This is because sharing posts with friends is an important component of social media. When your followers share your posts with their friends, they not only spread the word on your brand but also drive additional traffic to your pages. 

By sharing a link to your latest article, you create what is called a backlink–a link from an outside source that takes the viewer back to your website. The more you post your blogs and the more people share your articles, the more backlinks you can generate.

Social Media Activity Signals To Google That You Offer Value

Because content quality is critical in determining how well your business ranks on search engines, creating content that is so good that people want to share it or interact with it signals to search engines that your content is genuinely valuable and worth rising in position on search engine results. You can get your business even more of these “signals” by posting your content across several different platforms in order to promote more engagement.

INFINI Marketing Can Help Make The Most Of Your Social Media To Improve Your Houston SEO Rank

Social media may not be factored into the algorithm that determines what page of search results you appear on, but it can certainly increase engagement and website traffic and speak to the value you want your brand to be known for–all of which are criteria that the algorithm considers. If you would like to hone in on your social media presence while simultaneously boosting your Houston SEO results, then please contact us so we can discuss your goals and design a custom SEO marketing strategy for you.

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Use Google Ads Data To Improve Your Houston SEO Strategy

A Google Ads strategy is a great way to generate more leads and conversions in a shorter time frame. A Houston SEO strategy is also a great way to increase leads and conversions, but this is designed to be a long-term strategy to ensure your Houston business is regularly and consistently generating leads without paying for them. Although they are two different strategies, this marketing blog will discuss ways in which you can use your Google Ads campaign data to maximize your Houston SEO strategy.

Examine Click-Through Rates

Your Click-Through-Rate, abbreviated as CTR, is a good indicator of what was written in such a way that piqued your viewers’ interest. By measuring your CTR, you will get a good idea of which of your Google Ads headlines and descriptions resulted in your viewers actually clicking on your ad. As for your CTR on certain keywords, this metric tells you which words best resonated with what your audience wanted to learn more about. 

Examine Your Keyword Cost Per Click

A higher Cost Per Click (CPC) is associated with more expensive keywords. Our Houston marketing agency recommends that you identify the keywords with the highest average CPC because the more expensive the keyword, the more valuable and competitive it is. This means your audience is most certainly typing this keyword into their search engine of choice, and you want to be sure that your website appears in those search results. 

Evaluate Impressions On Certain Keywords

In digital marketing, the term ‘impressions’ refers to how many times your Google Ad was seen. However, be mindful of the fact that just because your ad was seen, does not mean it was clicked. This metric is rather vague, but by measuring the number of impressions certain keywords had, you could use this information to give you ideas on what to write as brand new SEO content. Perhaps you could provide a solution or answer a question relative to these keywords.

Our Houston Marketing Agency Can Help You Execute A Winning Houston SEO Strategy

On their own, both Google Ads and Houston SEO are effective at generating new leads and conversions, but when you pair them together, they become all the more impactful in expanding your business. If you would like to implement a data-backed SEO strategy, then please contact us so we can discuss your goals and execute a custom strategy for you. We can measure this data for you to write your SEO content in a way that improves your rank on search engines. Remember that when it comes to Houston SEO, high-value content is king, and using your Google Ads data is a surefire way to provide your visitors with as much value as possible.

Small business owner smiling as her business expands due to Houston SEO strategy

Houston SEO Is Critical To Your Business's Success

Houston SEO, which stands for Search Engine Optimization, is the practice of driving traffic to your website organically. Organic traffic means “natural” in the sense that a prospect typed something into a search query while looking for a business to buy from and found your website in their search without the need to advertise yourself. Though considered an outdated digital marketing tactic by many, SEO is actually a powerful addition to your digital marketing strategy, and it’s here to stay as long as the worldwide web exists. In this marketing blog, we will explain more about how SEO works and why it is critical to the success and longevity of your business.

What Is Houston SEO?

As stated before, SEO is how your prospects find you on search engines without paying for the traffic. Today, 97% of consumers learn about new businesses by heading to a search engine such as Google, Bing, or Yahoo, so you need to take advantage of that and make sure you’re searchable.

How Houston SEO Works

SEO involves two terms you should be familiar with:

  • Bots - Tools used by search engines to build their database; also known as spiders or crawlers
  • Crawl - The action bots do; scouring the web to build the database by finding new websites all day, every day

Search engines utilize bots to crawl the web in order to find every single website and webpage available and store it in their index/database. When you successfully implement the right SEO strategy, you will find that your website becomes optimized and appears on the first page of search engine results.

A Proper SEO Strategy Will Land Your Website On Page One Of Google

Once your website has been prepared for SEO success, it’s time to actually implement your ongoing Houston SEO strategy so we can make sure you land on page one. The best way to improve your ranking on search engines is by following a local SEO strategy and blogging on a regular basis, as this signals to bots that your website is active and providing information that needs to be seen. 

Our in-house content writing team can research and write high-quality blogs for you while maintaining your brand’s voice so you can focus on working with customers and making sales. We can even guarantee that you land on page one of Google and other search engines if the following criteria are met:

  • Our Houston website design team built your website for optimal SEO-readiness
  • You update your website with 4 blog posts per week
  • Your location is defined

If you’re ready to get to page one on Google, then please contact us so we can discuss a plan of action with you and help expand your business.

Vector graphic of websites showing up on search engine results

Design Your Houston Website For Search Engine Success

Did you know that, according to BrightEdge, “SEO drives 1000%+ more traffic than organic social media?” or that only “0.78% of Google searchers click on results from the 2nd page”? Ranking organically on search engines is a great way to get your name out there to your target audience without spending hundreds or thousands of dollars, but it may be difficult to figure out how or where to start with your Houston SEO strategy. In this article, our Houston marketing team offers insight on how to prepare your website to be found on Google so you can kickstart your SEO rank.

Think Of Houston SEO As Wine

Many business owners mistakenly believe that once their website is published, millions of people will find it the second it launches. In reality, once your Houston website design has been finalized and your website has been published, it must first be crawled and indexed by bots for it to even exist in Google’s database–or any search engine database, for that matter. Once your new website has been indexed, it will reside towards the END of search results, simply because it's too new.

You don't need a 100% completed website for SEO to work. In fact, we recommend launching your website when the Houston web design is satisfactory and the basic, most important content is ready to be published so your site has time to "age". As it ages, your website will become more searchable.

Seek A Houston Marketing Agency’s Help With Your Web Design Needs

Today, a good website entails a lot more than it used to. As a business owner, you need to focus on running your business and working with customers, so designing an impactful website from scratch may be on the back burner. However, if you outsource your Houston website design to an expert like INFINI, we can ensure that if you dream it, we build it.

INFINI Follows A Mobile-First Approach to Web Design

The layout of your website plays a vital role in whether or not your business will succeed in search engines, and since most search takes place on a smartphone, your website must cater to this. Following a mobile-first approach means we prioritize making your web design look good on mobile before we adjust it for desktop/tablet. We implement the following:

  • Vertical scrolling
  • Mobile-friendly imagery with alt text
  • Speak to two kinds of audiences
    • Visual skimmers who prefer images and summaries
    • Detail-oriented visitors who read every last word

Houston SEO Tags Will Separate You From Your Competitors

In addition to elevating your Houston website design, we also strategically place tags within your website to make it easier for bots to find your site every time you update it. We achieve this by placing metadata (meta tags and meta descriptions) on every page and integrating a sitemap file unique to your website. When you're ready to further the success of your website with regular blogs, these tags will prove useful.

When INFINI Designs Your Website, We Set It Up For Houston SEO Success

If you’re ready to have a new website represent your brand and for it to rank well on search engines, please contact us so we can help you expand your business through SEO-ready web design and expertly written content. We look forward to highlighting the best your business has to offer!

INFINI Marketing - Houston Marketing

At INFINI Marketing, the team combines our talent and expertise in Branding, Technology, and Digital Marketing in order to help you expand your business. We ensure the strategy we develop for you is holistic and scalable so that as your business expands, your strategy can, as well.

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