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Use Google Ads Data To Improve Your Houston SEO Strategy

A Google Ads strategy is a great way to generate more leads and conversions in a shorter time frame. A Houston SEO strategy is also a great way to increase leads and conversions, but this is designed to be a long-term strategy to ensure your Houston business is regularly and consistently generating leads without paying for them. Although they are two different strategies, this marketing blog will discuss ways in which you can use your Google Ads campaign data to maximize your Houston SEO strategy.

Examine Click-Through Rates

Your Click-Through-Rate, abbreviated as CTR, is a good indicator of what was written in such a way that piqued your viewers’ interest. By measuring your CTR, you will get a good idea of which of your Google Ads headlines and descriptions resulted in your viewers actually clicking on your ad. As for your CTR on certain keywords, this metric tells you which words best resonated with what your audience wanted to learn more about. 

Examine Your Keyword Cost Per Click

A higher Cost Per Click (CPC) is associated with more expensive keywords. Our Houston marketing agency recommends that you identify the keywords with the highest average CPC because the more expensive the keyword, the more valuable and competitive it is. This means your audience is most certainly typing this keyword into their search engine of choice, and you want to be sure that your website appears in those search results. 

Evaluate Impressions On Certain Keywords

In digital marketing, the term ‘impressions’ refers to how many times your Google Ad was seen. However, be mindful of the fact that just because your ad was seen, does not mean it was clicked. This metric is rather vague, but by measuring the number of impressions certain keywords had, you could use this information to give you ideas on what to write as brand new SEO content. Perhaps you could provide a solution or answer a question relative to these keywords.

Our Houston Marketing Agency Can Help You Execute A Winning Houston SEO Strategy

On their own, both Google Ads and Houston SEO are effective at generating new leads and conversions, but when you pair them together, they become all the more impactful in expanding your business. If you would like to implement a data-backed SEO strategy, then please contact us so we can discuss your goals and execute a custom strategy for you. We can measure this data for you to write your SEO content in a way that improves your rank on search engines. Remember that when it comes to Houston SEO, high-value content is king, and using your Google Ads data is a surefire way to provide your visitors with as much value as possible.

Small business owner smiling as her business expands due to Houston SEO strategy

Houston SEO Is Critical To Your Business's Success

Houston SEO, which stands for Search Engine Optimization, is the practice of driving traffic to your website organically. Organic traffic means “natural” in the sense that a prospect typed something into a search query while looking for a business to buy from and found your website in their search without the need to advertise yourself. Though considered an outdated digital marketing tactic by many, SEO is actually a powerful addition to your digital marketing strategy, and it’s here to stay as long as the worldwide web exists. In this marketing blog, we will explain more about how SEO works and why it is critical to the success and longevity of your business.

What Is Houston SEO?

As stated before, SEO is how your prospects find you on search engines without paying for the traffic. Today, 97% of consumers learn about new businesses by heading to a search engine such as Google, Bing, or Yahoo, so you need to take advantage of that and make sure you’re searchable.

How Houston SEO Works

SEO involves two terms you should be familiar with:

  • Bots - Tools used by search engines to build their database; also known as spiders or crawlers
  • Crawl - The action bots do; scouring the web to build the database by finding new websites all day, every day

Search engines utilize bots to crawl the web in order to find every single website and webpage available and store it in their index/database. When you successfully implement the right SEO strategy, you will find that your website becomes optimized and appears on the first page of search engine results.

A Proper SEO Strategy Will Land Your Website On Page One Of Google

Once your website has been prepared for SEO success, it’s time to actually implement your ongoing Houston SEO strategy so we can make sure you land on page one. The best way to improve your ranking on search engines is by following a local SEO strategy and blogging on a regular basis, as this signals to bots that your website is active and providing information that needs to be seen. 

Our in-house content writing team can research and write high-quality blogs for you while maintaining your brand’s voice so you can focus on working with customers and making sales. We can even guarantee that you land on page one of Google and other search engines if the following criteria are met:

  • Our Houston website design team built your website for optimal SEO-readiness
  • You update your website with 4 blog posts per week
  • Your location is defined

If you’re ready to get to page one on Google, then please contact us so we can discuss a plan of action with you and help expand your business.

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Design Your Houston Website For Search Engine Success

Did you know that, according to BrightEdge, “SEO drives 1000%+ more traffic than organic social media?” or that only “0.78% of Google searchers click on results from the 2nd page”? Ranking organically on search engines is a great way to get your name out there to your target audience without spending hundreds or thousands of dollars, but it may be difficult to figure out how or where to start with your Houston SEO strategy. In this article, our Houston marketing team offers insight on how to prepare your website to be found on Google so you can kickstart your SEO rank.

Think Of Houston SEO As Wine

Many business owners mistakenly believe that once their website is published, millions of people will find it the second it launches. In reality, once your Houston website design has been finalized and your website has been published, it must first be crawled and indexed by bots for it to even exist in Google’s database–or any search engine database, for that matter. Once your new website has been indexed, it will reside towards the END of search results, simply because it's too new.

You don't need a 100% completed website for SEO to work. In fact, we recommend launching your website when the Houston web design is satisfactory and the basic, most important content is ready to be published so your site has time to "age". As it ages, your website will become more searchable.

Seek A Houston Marketing Agency’s Help With Your Web Design Needs

Today, a good website entails a lot more than it used to. As a business owner, you need to focus on running your business and working with customers, so designing an impactful website from scratch may be on the back burner. However, if you outsource your Houston website design to an expert like INFINI, we can ensure that if you dream it, we build it.

INFINI Follows A Mobile-First Approach to Web Design

The layout of your website plays a vital role in whether or not your business will succeed in search engines, and since most search takes place on a smartphone, your website must cater to this. Following a mobile-first approach means we prioritize making your web design look good on mobile before we adjust it for desktop/tablet. We implement the following:

  • Vertical scrolling
  • Mobile-friendly imagery with alt text
  • Speak to two kinds of audiences
    • Visual skimmers who prefer images and summaries
    • Detail-oriented visitors who read every last word

Houston SEO Tags Will Separate You From Your Competitors

In addition to elevating your Houston website design, we also strategically place tags within your website to make it easier for bots to find your site every time you update it. We achieve this by placing metadata (meta tags and meta descriptions) on every page and integrating a sitemap file unique to your website. When you're ready to further the success of your website with regular blogs, these tags will prove useful.

When INFINI Designs Your Website, We Set It Up For Houston SEO Success

If you’re ready to have a new website represent your brand and for it to rank well on search engines, please contact us so we can help you expand your business through SEO-ready web design and expertly written content. We look forward to highlighting the best your business has to offer!

Woman browsing Google on smartphone for Houston marketing strategy to boost SEO rank

How To Improve Your Houston SEO Rank

SEO is one of the key components that must be incorporated into your Houston marketing strategy if you want to expand your business. Contrary to the popular belief that SEO is outdated, it is as powerful as ever, and a great way to expand your business in a way that is sustainable. In this article, we will talk about a couple of ways in which you can improve your Houston SEO rank.

Begin With New And Improved Houston Web Design

Never underestimate the power of great Houston website design. Today, SEO algorithms factor in website design and navigation. If your website is any of the following, then you will not rank well on search engines, meaning you will have a hard time reaching a spot on page 1:

  • Slow to load when you first arrive on the website
  • Slow to load when you switch pages
  • Not mobile or tablet friendly
  • Not secure
  • Lacking the right keywords

Content Is King

Let’s discuss content writing. Even if you have the right keywords on your website, if you aren’t writing content relevant to those, then there is little to no point in having any of those keywords to begin with.

Another factor that determines your search engine ranking is how frequently you update your website. A static website signals to search engine crawlers that the website in question no longer offers value to visitors. To combat this, it is critical that you regularly update your website with fresh content. The best way to do this is by blogging for SEO. At the very least, you should blog twice a month, but 4 times a month is the preferred minimum.

This can turn out badly for some businesses if they write their content in a way that is meant to appease the algorithm. In truth, SEO algorithms spot these black hat SEO techniques and end up penalizing your website. It’s always best to write for human readers, not bot readers.

Our Houston Marketing Agency Is Fully Equipped To Expand Your Business With High-Quality SEO

Though SEO is not a once-and-done deal and takes some time to kick in, it is one of the most effective and sustainable tactics that you should incorporate in your Houston marketing strategy if you want to steadily expand your business. If you would like to get a spot on page 1 of Google and other search engines, then please contact us. We will gladly design and implement a custom marketing strategy for your business.

Vector graphic of someone placing a display ad on the side of Google search results

Incorporating Display Ads In Your Houston Marketing Strategy

You may have heard about display ads and/or display advertising. In this article, we will talk about what display advertising is, different types of display advertisements, and how our Houston marketing agency can help you expand your business through a well-executed campaign.

What Is Display Advertising?

A display advertisement is a type of digital advertising that can appear across different websites, mobile and desktop applications, and search engines in the form of banners, videos, text, and even audio. The purpose of a display ad is to get a company’s message out to an audience in an attempt to increase brand awareness and achieve other business objectives, such as website visits, phone calls, and subscriptions.

Two Types Of Display Advertising

There are two main types of display ads that our Houston marketing agency implements on a regular basis: targeted and non-targeted display ads.

Targeted Display Ads

Targeted display advertisements are based on your target audience’s demographics. You may also choose to target consumers based on psychographics, which have been proven effective in a marketing strategy.

As a Google Partner, we specialize in implementing Google Ads campaigns. In fact, we prefer for businesses to advertise on GoogleAds because it allows them to target consumers based on their search history and web browsing behavior, which is the criteria used by us to determine who your active buyers are. 

Non-Targeted Display Ads

Compared to targeted ads, non-targeted display advertisements are very generalized and primarily intended to reach as wide an audience as possible for little cost. In this case, you may not specify who your audience is according to demographics and psychographics.

INFINI Marketing Executes Effective Display Ads For Houston Businesses

In order to implement an advertising campaign that actually works, different factors have to be considered, which is why we recommend you team up with a marketing agency. Our Houston marketing agency is a Google Partner and we’ve spent over $10 million on highly effective campaigns that generate qualified leads. We do so by keeping the following in mind:

  • Is your unique selling proposition clear on the landing page?
  • Is there a good call to action?
  • Is your ad matching the keywords you want/need?
  • Is your audience just right (not too broad, not too narrow)?
  • Is the ad placed in a relevant location?
  • Is the ad itself attractive?

If you would like to advertise your business in order to achieve certain goals, then please contact us so we can assess your needs and make the appropriate recommendations for a winning marketing strategy.

INFINI Marketing - Houston Marketing

At INFINI Marketing, the team combines our talent and expertise in Branding, Technology, and Digital Marketing in order to help you expand your business. We ensure the strategy we develop for you is holistic and scalable so that as your business expands, your strategy can, as well.


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