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3 Marketing Myths That Hinder Your Houston Business's Growth

There are many myths that exist in the world of digital marketing simply because there are some misconceptions that reach different business owners. Unfortunately, believing in these myths is precisely what may be hindering the growth of your Houston business, so in this article, we will dispel three common myths/beliefs that we hear.

Myth #1: SEO Is An Outdated Marketing Tactic

About 10 years ago, SEO was all the rage and everyone did it, but over time we saw the demand in Houston SEO dwindle. This led many to believe that SEO became unnecessary, but in reality, search engines just finetuned their SEO algorithms so that only the best, most reputable businesses shine on page 1. This means that, if you want to be on page 1 of Google someday, you need to invest in your business's brand.

Today, not only is SEO ever-evolving to ensure that searchers are given high-quality search results, but local Houston SEO is taking this industry by storm. Local SEO is another branch of SEO that requires businesses to meet certain criteria, and we excel at helping our clients rank well on local search. 

Myth #2: Some Businesses Don’t Need To Be On Social Media

Unfortunately, small local businesses are more prone to falling victim to this way of thinking than larger corporations are. Social media is often seen as a place to post photos once a week, but there is actually a lot more to it that, if not taken advantage of, will put you far behind your competition.

The right social media marketing strategy is highly sophisticated and can be utilized to foster a community of loyal customers, increase brand awareness, and strengthen brand credibility–all of which are absolutely necessary if your Houston business is to survive.

Our Houston marketing agency can execute a social media advertising campaign that successfully generates more leads. We can also manage your posts for you in a way that honors your brand’s unique voice.

Myth #3: Retargeted Marketing Will Scare Your Potential Leads Away

Interestingly, there is actually some level of truth to this myth. If you use retargeting ads (sometimes referred to as "remarketing") incorrectly, your potential leads will most definitely feel like their privacy has been compromised and like all you want is their money, which immediately harms your brand’s image.

When done correctly, however, your audience is far more likely to keep your brand at the front of their minds and you will see impressive results.

Entrust Our Houston Marketing Agency To Design And Implement A Custom Digital Marketing Strategy That Sets Your Business Apart From Others

People’s lives are centered around the digital world these days, so businesses need to tap into this world. If you are ready for your business to reach new heights, then please contact us so we can learn about your goals and develop a winning marketing strategy. 

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What Your Houston Business Should Know About Facebook Ads

Today, social media is a part of our everyday personal lives, and as business owners, social media has become a major part of our professional lives as well, thanks to its impressive advertising capabilities. In this article, we will discuss some of the features that you need to know about Facebook Ads if you would like to incorporate it into your Houston marketing strategy.

For Some Business Owners, Facebook Ads May Be More Appealing Than Google Ads

Facebook boasts over 2.7 billion active users. This means there is tremendous potential in reaching your target audience, capturing leads, and driving them to your website where they will convert with a purchase.

Facebook Ads Let You Re-target Your Audience

Re-targeting is the concept of showing an advertisement to someone who went to your website and almost converted, but never did. The goal of re-targeted advertisements is to provide a promotional offer that is too good to pass up so you can get those leads to convert before losing them. This is especially helpful because when visitors see more of your ads, they are more likely to convert. With the right Facebook Ads criteria, our Houston marketing agency can help you get the most out of your leads at various stages in the purchasing process.

Facebook Ads Let You Hyper-Target Your Intended Audience

There are two kinds of info you may want to know about your audience:

  • Demographics: age, income, race/ethnicity, zip code, etc
  • Psychographics: hobbies, beliefs, interests, etc

Facebook is unique in that users’ interests are readily available. When setting up a Facebook Ads campaign, our Houston marketing agency will help you create an ideal buyer persona, complete with demographics and psychographics. This way, we can better cater your ads to your audience whom we know will resonate with your product/service and the brand image you uphold.

Facebook Ads Can Be Tailored A Number Of Ways

Facebook Ads offer plenty of useful analytics that help us determine how well certain ads are performing. Part of executing an effective marketing strategy has to do with testing and evaluating how different tactics perform. By monitoring the analytics for each Facebook Ad, we can regularly improve upon them to ensure you generate qualified leads.

Ready To Execute A Facebook Ads Campaign For Your Houston Business? Let INFINI Marketing Help!

We have implemented successful Facebook Ads campaigns for businesses in a variety of industries. If you’re ready to reach a wider audience through Facebook, then please contact us so we can assess your business’s needs and goals. We will be glad to generate more leads for you with effective Facebook Ads!

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3 Reasons Graphic Design Is A MUST For Your Houston Business

Graphic design is widely in demand, but many Houston business owners make the mistake of thinking that they can do just fine without investing in high-quality graphic design. As a full-service Houston marketing agency that offers graphic design services in addition to our other digital marketing services, we decided to offer 3 reasons why graphic design must be incorporated into your marketing strategy.

1: Graphic Design By Our Houston Marketing Agency Means You’ll Get A Professional Logo

Logo design is one of the most basic components of your Houston business that needs to be hashed out early on. Although your logo can evolve over time, it needs to make a good first impression, establish your brand’s credibility, and make your business recognizable. By entrusting a Houston marketing company like INFINI, you can rest assured that we will create a fully customized, vectorized logo for you that will be unique to your business and look beautiful in all sizes.

2: Graphic Design Elevates The Quality Of Your Houston Website Design

To us, Houston web design is the most important component of your marketing strategy because all of your efforts and tactics (social media, Houston SEO, Google and Facebook Ads, etc) must revert users back to your website in order to convert them.

Exceptional Houston web design is attractive, user-intuitive, and successfully communicates with readers who prefer summaries, as well as readers who prefer to know all the details at once. In order to achieve this, professional graphic design must be utilized and incorporated into the website. Without high-quality website design, the rest of your marketing strategy will be ineffective at generating qualified leads.

3: Professional Houston Graphic Design Is Helpful In Creating Facebook Ads

Facebook boasts over 2.7 billion active users, making it the social media platform of choice for social media advertising. Facebook has certain criteria that businesses need to meet if they want to launch a Facebook Ads campaign. Such criteria include limitations on text, which means the visuals have to be top-notch so they can get the message across. Further, because the purpose of advertising is to generate more leads with phone calls, appointment bookings, etc, the ads need to be appealing, and our professional graphic designers can achieve this for you while honoring your brand’s voice and image.

INFINI Marketing Offers Professional Graphic Design To Help Expand Your Houston Business

Graphic design is yet another facet of your marketing strategy that can help you expand your business by generating more leads and revenue. If you would like to elevate your business’s marketing strategy with powerful visuals, then please contact us so we can discuss your marketing goals, your brand, and your needs and design custom graphics for you.

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Let A Houston Marketing Company Execute Your New Web Design

It’s no secret that your Houston web design strategy is the very foundation for the rest of your digital marketing (and traditional marketing) strategy. Rather than designing your website with a contractor web developer or trying to create a DIY website on Wix or Squarespace, it’s better to entrust your brand new web design to a skilled marketing company like INFINI Marketing in Houston. In this article, we will explain why.

Eventually, Your Houston Business Will Need Custom Web Design That Meets Your Growing Needs

While WIX and Squarespace are very user-friendly and easy to work with, they don’t offer all the tools that a growing business needs in order to continue expanding. When your business expands, you’ll need a more robust system that offers top-quality tools in order for your business to continue succeeding–whether it be an e-commerce website, a custom gallery, automatic back-ups, high-speed, or anything else you might need. With our enterprise-level platform, our Houston marketing team will ensure that your website grows right alongside your business.

Our Custom Houston Website Design Will Ensure Your Business Is Ready For SEO Success

SEO is a large part of any Houston digital marketing strategy, as this is primarily how your target audience finds you online. When we design your website, you have two options:

  • Simply let us set up your website for Houston SEO success by incorporating some keywords and the appropriate metadata
  • Upgrade your website with a blog that we actively update for you so we can help you reach page 1 on Google

Our Houston Marketing Agency Offers A High-Quality Web Design Guarantee

Unlike contractor web developers or template-based web design sites, our marketing company can guarantee the following when we work on your Houston website design:

  • Error-Free Browsing: Our Houston website design is free of broken links and compatible across different screen sizes
  • High Speed: Our professional web design ensures there aren’t any lagging screens or long loading times so as not to cause visitors to become uninterested
  • Security: Ensuring your website is secure is critical to keeping your info and that of your visitors’ private and confidential
  • Reliable Uptime: Our custom websites boast 99.9% uptime so that your website is accessible to visitors at all times
  • Affordable Maintenance: Though rare, sometimes website errors emerge, but rest assured that we will correct them within 24 hours at no extra charge

INFINI Marketing Is Your Go-To Houston Web Design Expert

Our Houston marketing company has launched hundreds of impactful websites for clients from different industries. With our enterprise-level software, your local business will stand out against the competition, so if you’re ready for a brand new website, please contact us so we can discuss your goals and design a custom website.

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Can Social Media Really Improve Your Houston SEO Results?

It is believed by many business owners that social media is a must if they want to stand out on search engines. However, this isn’t entirely accurate, nor is it completely false. In this article, we will discuss the truth behind social media’s effects on SEO.

Social Media Is Designed To Foster A Community And Build Brand Loyalty

Our Houston marketing agency considers social media marketing as less of an SEO tool and more of a tool you can use to strengthen your brand. After all, by sharing valuable content on your social media pages, your business could not only appear in the trending topics, but you could also connect with those who find value in your content.

In reality, your social media presence is not factored into Google’s algorithm–or any SEO algorithm, for that matter. Your social media presence does, however, affect certain factors that the algorithm does take into account.

Social Media Indirectly Affects Your Houston Business’s SEO Performance

It’s safe to say that social media indirectly but largely impacts your SEO results. Here’s how.

Social Media Increases Web Traffic, An Important Factor In Your SEO Rank

You can post aesthetically pleasing photos all you want on Instagram, but you should also share every single blog post you publish on all of your social media channels. This is because sharing posts with friends is an important component of social media. When your followers share your posts with their friends, they not only spread the word on your brand but also drive additional traffic to your pages. 

By sharing a link to your latest article, you create what is called a backlink–a link from an outside source that takes the viewer back to your website. The more you post your blogs and the more people share your articles, the more backlinks you can generate.

Social Media Activity Signals To Google That You Offer Value

Because content quality is critical in determining how well your business ranks on search engines, creating content that is so good that people want to share it or interact with it signals to search engines that your content is genuinely valuable and worth rising in position on search engine results. You can get your business even more of these “signals” by posting your content across several different platforms in order to promote more engagement.

INFINI Marketing Can Help Make The Most Of Your Social Media To Improve Your Houston SEO Rank

Social media may not be factored into the algorithm that determines what page of search results you appear on, but it can certainly increase engagement and website traffic and speak to the value you want your brand to be known for–all of which are criteria that the algorithm considers. If you would like to hone in on your social media presence while simultaneously boosting your Houston SEO results, then please contact us so we can discuss your goals and design a custom SEO marketing strategy for you.

INFINI Marketing - Houston Marketing

At INFINI Marketing, the team combines our talent and expertise in Branding, Technology, and Digital Marketing in order to help you expand your business. We ensure the strategy we develop for you is holistic and scalable so that as your business expands, your strategy can, as well.

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