marketer working on brand new Houston website design for a client

Elements That Make For An Impactful Houston Business Website

For just about any Houston business, impactful website design is often a key factor your potential customer considers when deciding whether to buy from you or your competition. These days, a great website must have the following elements:

Short Loading Time

Smartphones have long encouraged businesses to improve their website and better cater to their customers. Today, everyone expects a website to load really quickly. According to SEO marketer Neil Patel, a mere 1-second delay in loading time may result in a 7% decrease in conversion. As if that wasn’t bad enough, 40% of people will abandon a website if it takes more than 3 seconds to load.

Houston SEO Compatibility

At our Houston marketing agency, we treat your website as the hub of your marketing strategy. Every other aspect of your Houston marketing strategy–including digital marketing, social media marketing, photography, video production, graphic design, Houston SEO, and Google Ads–HAS to circle back to your website. 

You must also drive organic traffic to your website, as this makes it rank better on Google search results, leading to even more traffic. When it comes to Houston SEO through web design, we ensure your metadata is correct, your content is SEO-friendly, and your website is mobile-optimized, as this also improves your SEO rank.

User-Focused Web Design

Many companies make the mistake of only talking about what they offer. Although this is important, you must ALWAYS tie your customers into what makes you better than the competition. In order to successfully do this, you must truly know your customer persona, write for them, and cater your web design to that persona. How would they behave on your site? What do they need to know? What are they struggling with? How will you optimize for conversions? These are all questions that should be addressed in how you execute your Houston web design and your content.

Our Houston Marketing Agency Can Revamp Your Website Design To Help Expand Your Business

Now that you know your website should load quickly, be Houston SEO-friendly, and be user-focused, it’s time to determine whether or not your website is being used at its full potential. If you would like to improve your web design so you can expand your business more effectively, please contact our marketing strategists so we can get started by discussing your goals and developing a custom marketing strategy to achieve them.